Loyalty needs great stories by Patrick Collister
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Loyalty needs great stories by Patrick Collister

on

  • 282 views

 

Statistics

Views

Total Views
282
Views on SlideShare
282
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Loyalty needs great stories by Patrick Collister Presentation Transcript

  • 1. Loyalty  &  Brands  Need  Great  Stories  Nederlands-­‐Vlaams  Mediacongres    
  • 2. Who  is  this  guy?  
  • 3. I  love  paper  
  • 4. Why  is  he  here?  
  • 5. Bribery  
  • 6. What’s  the  point?  
  • 7. 85%  of  communicaFon  is  unnoFced  
  • 8. What  was  the  brand?  
  • 9. The  FT  
  • 10. Change  
  • 11. You  have  a  great  product  
  • 12. It  is  absorbing  
  • 13. It  is  important  
  • 14. It  engages  the  senses  
  • 15. It  engages  the  senses  
  • 16. You’re  sFll  here  
  • 17. So,  what’s  the  problem?  
  • 18. Why  is  The  Economist  successful?  
  • 19. CommunicaFon  with  a  point  
  • 20. The  hierarchy  of  ideas  CreaFve  idea  CommunicaFons  idea  Business  idea  
  • 21. Fat-­‐free  thinking  Simplify  Simplify  Simplify  
  • 22. The  Economist  Analysis  Ideas  People  Weekly  commentary  
  • 23. Loyalists  
  • 24. A  newspaper  People  in  the  news  Current  events  Newspaper  
  • 25. A  newspaper  
  • 26. Another  newspaper  
  • 27. Another  newspaper  
  • 28. Yet  another  newspaper  
  • 29. And  another  
  • 30. And  another  
  • 31. And  finally  
  • 32. The  Guardian  InteresFng  angles  LeRish  and  smart  Independent  Views  
  • 33. The  Guardian  
  • 34. A  lifestyle  brand  
  • 35. A  habit  
  • 36. Where  you  differenFate  Here  
  • 37. A  new  plaUorm  
  • 38. A  new  format  
  • 39. If  you  can’t  do  that…  Here  
  • 40. A  new  approach  
  • 41. A  differenFated  strategy  
  • 42. And  if  you  can’t  do  that…  Here  
  • 43. A  disFncFve  creaFve  idea  
  • 44. A  disFncFve  creaFve  idea  
  • 45. A  quesFon  What  business  are  you  in?    
  • 46. Theodore  LeviX  
  • 47. The  Guardian  
  • 48. Huffington  Post  
  • 49. Mostly  it’s  about  strategy  Who  are  you  talking  to  and  what  are  you  saying?  
  • 50. I  stand  for  Kenya  
  • 51. Together  
  • 52. Together,  let’s  do  it…  
  • 53. Together,  let’s  do  something…    
  • 54. Together,  let’s  educate...  
  • 55. Together,  let’s  build  bridges…  
  • 56. Together,  let’s  make  peace  
  • 57. Together,  let’s  celebrate…  
  • 58. Together,  let’s  share…  
  • 59. INMA  Best  in  Show  2013  
  • 60. The  3  C’s  
  • 61. Readers’  stories  
  • 62. Readers  can  help  
  • 63. Archive  
  • 64. Ideas  people  want  to  be  part  of  
  • 65. You  can’t  buy  loyalty  
  • 66. You  acquire  it  
  • 67. Can  you  share  values?  
  • 68. Can  you  share  pleasures?  
  • 69. Can  you  be  surprising?  
  • 70. Can  you  support  a  cause?  
  • 71. IntegraFon  
  • 72. A  small  plane  and  a  banner  
  • 73. 40,000  conversaFons  
  • 74. An  hour  later  
  • 75. A  year  later  
  • 76. Nominated  by  6  girls  
  • 77. As  they  leR  
  • 78. It  had  a  point  
  • 79. An  offer  
  • 80. Thanks