Custo meter 2010 eng

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Custo meter 2010 eng

  1. 1. Impact customer magazines Effectiveness, reaching and bonding customers 47% of all readers pass on the magazine to someone else 36% stores complete editions or parts of the magazine Reading time Average 26 minutes 55 seconds per page Reading volume On average 84% 73% of the readers feels rewarded as customer 39% totally agrees and 54% agrees that the magazine contains useful and relevant information 80% is looking out for the next edition <ul><li>Source : CUSTO, CUSTO-meter, 12 cases – 20.000 respondents </li></ul>

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