THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG
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THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG

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Thank you for www.wearesocial.sg || @wearesocialsg

Thank you for www.wearesocial.sg || @wearesocialsg

Appreciate for visiting my page www.tiny.cc/rudynasuha

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THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG Presentation Transcript

  • @wearesocialsg • 1We Are Social MAKING FRIENDS & INFLUENCING PEOPLE WE ARE SOCIAL’S GUIDE TO SOCIAL MEDIA MARKETING we are social
  • @wearesocialsg • 2We Are Social
  • @wearesocialsg • 3We Are Social MAKING FRIENDS & INFLUENCING PEOPLE SOCIAL MEDIA DEFINED THE STATE OF SOCIAL MEDIA DEBUNKING SOCIAL MEDIA MYTHS HOW CAN MARKETERS HARNESS SOCIAL MEDIA? USES OF SOCIAL MEDIA FOR BUSINESS THE 10 ‘COMMENDMENTS’ 8 STEPS TO STRATEGIC SUCCESS FINDING OUT MORE
  • @wearesocialsg • 4We Are Social WHAT EXACTLY ARE SOCIAL MEDIA? ?
  • @wearesocialsg • 5We Are Social Social media are internet-powered platforms that make it easy for individuals, groups of people, and organisations to converse and participate with one another in a wide variety of social activities.
  • @wearesocialsg • 6We Are Social The concept of social media has been around for thousands of years – even early cavemen wrote on each other’s walls. However, the internet has scaled social media to a whole new level. Nearly 2 billion people around the world use social networks every month, and that number is still increasing by hundreds of thousands of people every day.
  • @wearesocialsg • 7We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE USERS INTERNET PENETRATION URBAN MOBILE USAGE PENETRATION ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION GLOBAL DATA SNAPSHOT FEB 2014 7,095,476,818 2,640,432,161 1,858,450,660 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence 3,424,960,000 6,966,523,000 RURAL 52% 48% 37% 26% 98% 48%
  • @wearesocialsg • 8We Are Social It’s not just the number of users that’s impressive, though. Facebook reports that more than half its users sign in every day, while ComScore data indicates that, worldwide, people spend more than 10 hours each month using the top social channels. Social media have become so popular that they are now responsible for more than 1 in every 6 minutes spent on the internet – more than any other kind of activity. • Sources: Facebook, ComScore
  • @wearesocialsg • 9We Are Social TIME SPENT ON SOCIAL MEDIA FEB 2014 • Source: GlobalWebIndex AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 3.4! 3.2! 3.2! 3.2! 3.1! 3.1! 3.1! 2.8! 2.8! 2.6! 2.4! 2.1! 2.1! 2.0! 2.0! 2.0! 1.9! 1.8! 1.8! 1.8! 1.7! 1.7! 1.7! 1.6! 1.6! 1.6! 1.5! 1.4! 1.4! 1.3! 1.3! 0.9! 0.5! PHILIPPINES MEXICO BRAZIL MALAYSIA ARGENTINA SAUDIARABIA THAILAND UAE TURKEY SOUTHAFRICA INDONESIA USA INDIA ITALY VIETNAM WEIGHTED AVERAGE RUSSIA HONGKONG CANADA TAIWAN FRANCE IRELAND SINGAPORE POLAND UK AUSTRALIA SPAIN CHINA SWEDEN NETHERLANDS GERMANY SOUTHKOREA JAPAN
  • @wearesocialsg • 10We Are Social AVERAGE TIME SPENT ON SOCIAL MEDIA SITES FACEBOOK: 405 MINS TUMBLR: 89 MINS PINTEREST: 89 MINS TWITTER: 21 MINS LINKEDIN: 17 MINS MYSPACE: 8 MINS GOOGLE+: 3 MINS • Source: ComScore, as cited in the Wall Street Journal
  • @wearesocialsg • 11We Are Social Social media are a global phenomenon too: Facebook has users in more than 200 countries, with India, Indonesia, Brazil and Mexico all in the top 5. China’s QZone platform claims more than 630 million active users alone. What’s more, with interest in social media driving internet adoption in many parts of the developing world, growth in the use of social platforms will continue for the foreseeable future. • Sources: Facebook, Tencent
  • @wearesocialsg • 12We Are Social ACTIVE USERS BY SOCIAL PLATFORM FEB 2014 • Sources: most recent user data in company press releases, correct as at Feb 2014 SOCIAL NETWORK MESSENGER / CHAT APP BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,230 M 816 M 632 M 450 M 300 M 272 M 259 M 232 M 230 M 220 M FACEBOOK QQ QZONE WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER TUMBLR TENCENT WEIBO
  • @wearesocialsg • 13We Are Social DEBUNKING SOME SOCIAL MEDIA MYTHS
  • @wearesocialsg • 14We Are Social This assertion continues to surface, even in leading business literature, but it’s unlikely that social media will ‘replace’ anything. Rather, social media are simply one more – albeit very powerful – addition to the mix of comms channels at the marketer’s disposal. “SOCIAL MEDIA WILL REPLACE ADVERTISING”
  • @wearesocialsg • 15We Are Social This is another common misconception. The media space itself may be considerably cheaper than that in newspapers or on TV, but the time involved in creating effective content and interacting with audiences means social channels still require financial investment. “SOCIAL MEDIA ARE FREE” $0
  • @wearesocialsg • 16We Are Social Marketers that try to shoe-horn interruptive advertising approaches into social channels may believe this to be so, but brands that strive to add value to their audiences’ world will find that their activities are actually very welcome, and successful, in social media. “MARKETING HAS NO PLACE IN SOCIAL MEDIA”
  • @wearesocialsg • 17We Are Social SO HOW CAN BRANDS HARNESS SOCIAL MEDIA?
  • @wearesocialsg • 18We Are Social If marketers are to seize the opportunities offered by social media, they must first decide what they will use them for. Will they simply be another advertising channel? Is there an opportunity to use social media to deliver real-time customer service? Could the brand generate revenue directly through social channels? Only once these questions have been answered should marketers start to plan specific social media activities.
  • @wearesocialsg • 19We Are Social COMMON BUSINESS USES OF SOCIAL MEDIA 57%MARKETING 39%INTERNAL COLLABORATION AND LEARNING 29%CUSTOMER SERVICE AND SUPPORT 25%SALES 21%HUMAN RESOURCES 16%STRATEGY 14%R&D 31%OTHER • Source: eMarketer
  • @wearesocialsg • 20We Are Social 10‘COMMENDMENTS’ THE
  • @wearesocialsg • 21We Are Social 1: FOCUS ON PEOPLE, NOT TECHNOLOGY Social media marketing is not a digital discipline – it’s a human discipline that is powered by digital channels. Platforms like Facebook, Twitter, and Sina Weibo have all achieved success by satisfying our desire to connect and interact with other people, but no matter how impressive it is, the technology is only ever a means to an end. In order for brands to ensure lasting relevance and engagement in social media, it’s critical that marketers build social media strategies around people’s motivations, not the platforms’ technology.
  • @wearesocialsg • 22We Are Social 2: BUILD CONVERSATIONS, NOT CAMPAIGNS Broadcast advertising works like a pick-up line: it’s a great way to make an introduction and capture people’s interest. However, it’s very difficult to build a long-term relationship with pick-up lines alone. Social media allow marketers to engage audiences beyond introductions and deliver more meaningful exchanges of value. These exchanges are often smaller and less spectacular than traditional advertising, but – just like in a good marriage – these smaller interactions add up over time to form the basis of a much deeper relationship.
  • @wearesocialsg • 23We Are Social ~ Cory Doctorow “Content is not king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you'd choose your friends – if you chose the movies, we'd call you a sociopath. Conversation is king. Content is just something to talk about. ”
  • @wearesocialsg • 24We Are Social 3: CONTENT IS A MEANS, NOT AN END Social media content is less about creating a stand-alone spectacle, and more about inspiring and fueling on-going conversations. Because of this, content can take on different forms and roles: activities like asking questions, posting simple pictures, or even sharing links to third-party content can all help to engage an audience. However, it’s critical that this content all contributes towards a broader ‘conversation agenda’, and marketers need to give special attention to sequencing different activities to ensure conversations evolve as desired.
  • @wearesocialsg • 25We Are Social 4: ADD VALUE TO THE AUDIENCE’S LIFE Brands must compete with a variety of compelling content in social media: updates from family and friends, news, games, and entertainment. As a result, the interruptive ‘broadcast’ approach doesn’t work; instead, brands must consistently deliver activities that engage the audience – activities that people will seek out and choose to share with others. Brands need to add real value to their audiences’ lives, by going beyond product attributes to understand what really matters to people, and finding relevant ways to bring these benefits to life.
  • @wearesocialsg • 26We Are Social 5: LISTENING IS THE NEW SHOUTING People use social networks to talk about the things that matter to them. In doing so, they share a wealth of information: their interests, their habits, their moods; even their brand preferences. This publicly available information is often worth just as much as traditional market research. Critically, it can help marketers to understand which platforms their audiences use, and why. This understanding can inform a powerful, multi-channel strategy that engages people in different ways at different times.
  • @wearesocialsg • 27We Are Social 6: SPREAD THE WORD It’s unlikely that people will accidentally stumble upon a brand’s social media presence, so raising awareness of social media activities is a key part of success. Advertising is a perfectly legitimate way of getting the word out to the intended audience, but it’s vital that it demonstrates how the brand’s social media activities will add value to the intended audience’s life. Simply inviting people to ‘Like’ a page is rarely enough; people need to understand what they’ll get in return for their time and effort.
  • @wearesocialsg • 28We Are Social 7: ALWAYS BE PREPARED Social media provide frequent reminders that you can’t please all of the people all of the time. Most brands will need to deal with discontent at some point or other, so marketers should prepare for such situations in advance. Similarly, brands should allow for nice surprises too, and have plans in place to capitalise on social serendipity and unexpected opportunities. A clear ‘3As Process’ – alert, assess, act – can help marketers prepare for these situations, ensuring the right people can deliver the right responses in the right places at the right times.
  • @wearesocialsg • 29We Are Social 8: MEASURE YOUR PROGRESS Social media marketing is a business investment, and marketers must be able to demonstrate how it adds value to the brand’s bottom line. Social media ROI is not restricted to increasing sales though; improving the frequency of referrals, reducing the cost of customer service, and helping to track competitor activity are all ways in which social can contribute to a brand’s overall success. Measuring ROI needn’t be complicated either; simple before-and-after measurements of metrics tied to objectives can reveal whether activities are delivering on expectations.
  • @wearesocialsg • 30We Are Social 9: OPTIMISE AS YOU GO Unlike the ‘ready, aim, fire’ paradigm of broadcast media, social media offer marketers the opportunity to stop, start, or change elements of their activities in real-time, depending on the audience’s response (or lack thereof). As a result, marketers can adopt a ‘test-and-learn’ approach, trialling different approaches and adapting their strategy based on their results. Consequently, regular reporting should play a key part in any social media strategy.
  • @wearesocialsg • 31We Are Social You can’t hurry love, no, you just have to wait; love don’t come easy, it’s a game of give and take. “ ~ The Supremes (1966)
  • @wearesocialsg • 32We Are Social 10: BE IN IT FOR THE LONG TERM Meaningful relationships take time to build, and we need to take things at a pace the audience is comfortable with. Sometimes they will initiate the conversation, but other times, it may take months to build the desired momentum. Either way, brands can’t achieve lasting success in social media by dipping in and out; they must adopt a long-term, committed approach. This includes building a dedicated social team – whether internally, or with a partner agency – that can take advantage of every social opportunity, however unexpected, tactical or transitory.
  • @wearesocialsg • 33We Are Social 1.  FOCUS ON PEOPLE, NOT TECHNOLOGY 2.  BUILD CONVERSATIONS, NOT CAMPAIGNS 3.  USE CONTENT AS A MEANS, NOT AS AN END 4.  ADD VALUE TO THE AUDIENCE’S LIFE 5.  LISTENING IS THE NEW SHOUTING 6.  SPREAD THE LOVE 7.  ALWAYS BE PREPARED 8.  MEASURE YOUR PROGRESS 9.  OPTIMISE AS YOU GO 10. BE IN IT FOR THE LONG TERM 10‘COMMENDMENTS’ THE
  • @wearesocialsg • 34We Are Social SO, HOW CAN YOU GET STARTED WITH STRATEGIC SOCIAL MEDIA MARKETING?
  • @wearesocialsg • 35We Are Social 8STEPS TO STRATEGIC SUCCESS
  • @wearesocialsg • 36We Are Social STEP 1: DEFINE YOUR BUSINESS OBJECTIVES
  • @wearesocialsg • 37We Are Social STEP 2: MONITOR AND INTERPRET YOUR AUDIENCE’S CONVERSATIONS
  • @wearesocialsg • 38We Are Social STEP 3: UNDERSTAND YOUR AUDIENCE’S MOTIVATIONS
  • @wearesocialsg • 39We Are Social STEP 4: IDENTIFY HOW YOUR BRAND CAN ADD VALUE TO YOUR AUDIENCE’S WORLD
  • @wearesocialsg • 40We Are Social STEP 5: SELECT YOUR PLATFORMS
  • @wearesocialsg • 41We Are Social STEP 6: STRATEGISE YOUR CONTENT APPROACH
  • @wearesocialsg • 42We Are Social STEP 7: TEST AND LEARN
  • @wearesocialsg • 43We Are Social STEP 8: RINSE AND REPEAT
  • @wearesocialsg • 44We Are Social 8 1: SET YOUR OBJECTIVES 2: MONITOR CONVERSATIONS 3: UNDERSTAND MOTIVATIONS 4: IDENTIFY HOW TO ADD VALUE 5: SELECT YOUR PLATFORMS 6: STRATEGISE YOUR APPROACH 7: TEST AND LEARN 8: RINSE AND REPEAT
  • wearesocial.sg • @wearesocialsg • 250We Are Social FIND OUT MORE AT WEARESOCIAL.SG
  • Making Friends & Influencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • Making Friends & Influencing People • 46We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG