The Future of Mobile in Africa

The Future of Mobile in Africa an exploration into openess, entrepreneurial opportunities & the next wave of trends Rudy de Waele CNO, dotopen

1. Changes in the mobile ecosystem Opportunities in Mobile for African 2. Entrepreneurs 3. Mobile Trends Africa 2020

1. Changes in the mobile ecosystem

3 years ago there were no smart phones [as we know them now]

AdMob, requests 03/2010 Fastforward to 2010: Windows webOS Mobile OS 3 years RIM there were ago 5% no smart phones iPhone Symbian know them now] [as we 46% 21% Android 25%

iPhone & Android sell 25% of smartphones worldwide in Q1 (Gartner) Google activates 100 000 Android devices a day Apple sold 85 milllion iPhones & iPod Touches in 3 years

coming to a screen near you! to

so, that’s it?

so, that’s it? [not quite…]

Admob, 05/2010 ! mobile OS market share Regional differences exist in Operating System Share 90% of worldwide smartphone requests were generated by iOS, Android and Symbian !"#$%&'%()*+(#,-'./)012-(3)04,#( *+(#,-'./)012-(3)04,#()91):(/'". 5,1)6787 5,1)6787 &# &""# $# &# B# @# ?# &$# A# >"# &$# &%# %# '() ?"# !# )/01'2+ A"# !$# BB# '() *+,-.', B%# %"# *+,-.', !"# )/01'2+3() @&# 4563() $!# @"# >&# 4563() >$# AB# 8;1() !"# 7'+,.8936.1':;3() 7'+6.1':; B"# @!# !?# !># J2:03() 8;1() $"# $># K'G<.G3() (<=;- &"# $%# @# A# "# *C-'D2 *9'2 E29<;-+3 H2<'+3 I.-<=3 (D;2+'2 7;9<;-+3 EF-.G; *0;-'D2 *0;-'D2 EF-.G; AdMob's definition of a Smartphone is a phone that has an identifiable Operating System. Although they run the iOS, the Apple iPod touch and iPad were not included in this analysis because they are not phones. &"

meet the players: distimo 03/2010 nearly 100 App stores

Chetan Sharma Consulting 2010 ...and where is the $?

How developers choose

distimo 03/2010 where are the apps…? 200000 50000 49634 14101 6500 6843 5392 1452 1264 1300 1014

1,013,779,050 population estimate for Africa in 2010 110,948,420 Internet users in Africa (10.9%)

1,013,779,050 population estimate for Africa in 2010 110,948,420 Internet users in Africa (10.9%) 17,607,440 Facebook users on August (1.7%)

175000 350000 525000 700000 fac ebo ok m ob ile eB ud dy Me sse nge r mig 33 Ni mb u zz GetJar top apps in Yah o o! M ob ile Yah o o! M ail Ne tQ in M ob ile Op era Mi ni aza South Africa and n qee p Ge tJa rA Egypt pp MX s it i nst ant me ss eng er We Tr ave l source: GetJar 08/2010

South Africa Top 10 apps Google Maps Advanced Task Killer Facebook for Android Google Sky Map The Weather Channel Barcode Scanner Twitter Compass Backgrounds Shazam source: Distimo 08/2010

Kenya (TOP 10 FREE) Kenya (TOP 10 PAID) Facebook Sasol eBirds of Southern Africa Skype MSN Live Messenger with PUSH CNN App on iPhone HomeBudget with Sync Need for Speed Shift FREE (World) WhatsApp Messenger NinJump The Sims 3 (International) Battery Boost SoundHound ∞ Opera Mini Web browser MONOPOLY (International) RadioPhone FREE uTalk HD Tswana 3D Stereogram Kamasutra Super Radio Use Your Handwriting iBeer source: Distimo 08/2010

Niger (TOP 10 FREE) Niger (TOP 10 PAID) Skype Type while walking Facebook Mahjong Mania iSniper 3D Free MyPhone+ (Sync with Facebook) Yahoo! Messenger Bejeweled 2 + Blitz 101 Romantic Messages Blacklist CNN App on iPhone iWebcamera Music Videos for iTunes Parcel Panic - Post Car Racer 3D Opera Mini Web browser Navmii GPS Nigeria Bible vTuner Radio Fastlane Street Racing Lite FastingNPray source: Distimo 08/2010

Uganda (TOP 10 FREE) Uganda (TOP 10 PAID) Facebook Cash Flows (Cash Management) Skype Battery Life CNN App on iPhone iSpreadsheet 3D Stereogram Kamasutra Downloads - Browse, Download and Share Lie Detector Sense Lite Ramadan Daily Dua SCRABBLE Tile Rack (World) Scanner Pro (upload to dropbox & Evernote) Fingerprint Security Scanner - Free Radio Alarm-MP3/Radio/Nature Sound Alarm Mirror in your pocket for FREE Police Chase Need for Speed Shift FREE (World) Use Your Handwriting GOLD iBooks HD Camera - Double Resolution source: Distimo 08/2010

!"#$%&'#())#&*#+,#-./*01&23

evolution of text! The Solution: An improved SMS text platform! Ed Maklouf! Sept 2010! CONFIDENTIAL Copyright (C) 2010 siine ltd All Right Reserved Everywhere typing occurs, the Siine engine works to improve UI/UX! •! SMS! •! Email! •! Mobile chat! •! Web browser! Siine replaces the standard Android keyboard." Whenever user types, Siine “app” is automatically open.! CONFIDENTIAL Copyright (C) 2010 siine ltd All Right Reserved

Opportunities in Mobile for African 2. Entrepreneurs

Steve Mutinda & his Ushahidi Java app

The many faces of...

...of a great continent!

mobile money

mHealth monitoring tools air pollution | quality of water testing | diabetes | blood & urine tests

“Within 10 years all educational textbooks are expected to be digital, delivered through powerful e-readers.” André Schneider, CEO World Economic Forum

worldreader.org

and there’s more...

there’s more... !"#$%&'($)*+"$%,-&..+/" #$%/"0*(1$%+""&-" .&$,&2$,"3&,+" 0+.+4522*%$4&-$5%" ,-&-$5%"'5("6&'&($452

there’s more...

3. Mobile Trends Africa 2020 (to be released soon on Slideshare)

connecting globally

Thank you! rudy@dotopen.com twitter.com/mtrends

thanks! this work is licensed under a Attribution-Noncommercial-No Derivative Works 3.0 Unported License http://creativecommons.org/licenses/by-nc-nd/3.0/ This work and its contents are licensed under a Creative Commons Licence. The copyright statement we require you to include when you use our material is: © Copyright 2010 Rudy De Waele /dotopen.com / info@dotopen.com You are free: • to Share — to copy, distribute and transmit the work Under the following conditions: • Attribution — You must attribute the work to Rudy De Waele at http://www.dotopen.com • Noncommercial — You may not use this work for commercial purposes. • No Derivative Works — You may not alter, transform, or build upon this work. The images used in this work are used with permission from a Creative Commons Attribution 3.0 Unported, unless otherwise stated. Thank you for sharing your work: Flowers / image by coda / http://www.flickr.com/photos/coda/ Desert / image by Wonker / http://www.flickr.com/photos/wonker/4300437105/ Meadow / image by Ambersky235 / http://www.flickr.com/photos/37177488@N06/3748540355 Bedroom / image by Tozzer577 / http://www.flickr.com/photos/tozzer577/3190464687/ Jobs & Schmidt / image by gizmodo / http://gizmodo.com/5503004/steve-jobs-and-eric-schmidt-spotted-together-again-photos Steve Mutinda / image by whiteafrican http://www.flickr.com/photos/whiteafrican/ vodacom container / image by movirtu / http://www.flickr.com/photos/movirtu/ Man with 2 mobiles / image by digitaldemocracy / http://www.flickr.com/photos/digitaldemocracy/ Bike Charger / image by Maker Faire Africa / http://www.flickr.com/photos/53374366@N07/

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The Future of Mobile in Africa

by Rudy De Waele on Sep 30, 2010

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