Open Innovation in the Mobile Ecosystem
Rudy De Waele, dotopen
March 12, 2009
March 12, 2009 Rudy De Waele

something about
March 12, 2009 Rudy De Waele

Internet access
2,000
Internet User Growth = 36%
1,500
400 million new users
1,000
500
2008
0
2012
Internet Users
http://www.idc.com/getdoc.jsp?containerId=prUS21303808
March 12, 2009 Rudy De Waele

Mobile Internet access
to surpass 1.5 billion worldwide in 2012
2,000
1,500
Mobile Internet Growth = 168%
1,000
almost 1 billion new users
500
2008
0
2012
Mobile Internet Internet Users
http://www.idc.com/getdoc.jsp?containerId=prUS21303808
March 12, 2009 Rudy De Waele

March 12, 2009 Rudy De Waele

The mobile device becomes
people’s primary interface to
the internet & social networks
March 12, 2009 Rudy De Waele

we are now moving
towards the internet of things
March 12, 2009 Rudy De Waele

IPSO Alliance: Promoting the use of IP for Smart Objects
March 12, 2009 Rudy De Waele

Designing with RFID is a research project that investigates Near Field
Communication (NFC). The project is based in the Interaction Design department
of the Oslo School of Architecture and Design in Norway - http://www.nearfield.org/
March 12, 2009 Rudy De Waele

March 12, 2009 Rudy De Waele

future of mobile search © Mac Funamizu
March 12, 2009 Rudy De Waele

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mServices Growth in Developing Countries
$!\"#$%&'()'*+&%,\"-&.'/%0123'\"4'5&,&607\"4#'80$42%\"&.''
Thailand:
Azerbaijan: 25M messages
1 million sent to
messages remind
sent in
Nigeria: people to
support of
National vote
human rights
election
effort
monitors use
Kenya:
SMS to Philippines:
Vodaphone’s
collect data More than 3.5
Venezuela: M-Pesa million
8 million banking customers for
questions to service has mBanking
locate more than services
polling 1.6 million
Uganda:
stations customers
SMS-based
service for
rural water, More than 1.9 Trillion text
sanitation messages were sent in 2007…48
information
billion on New Years Eve alone.
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$ March 12, 2009 Rudy De Waele
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March 12, 2009 Rudy De Waele

applications
browsers
brew
platforms and
widgets
j2me
services
gestures
startups
ethnography
windows
android
user
mobile
social media
linux
experience
blackberry
iphone
symbian observation
the internet of
things
sensoring
new mobile music
video
environments
NFC
devices content
RFID
games
March 12, 2009 Rudy De Waele

March 12, 2009 Rudy De Waele

events
March 12, 2009 Rudy De Waele

Barcelona Innovation Week 09
- 3-days on innovation in mobile -
June 17-19, 2009
June 17, 2009 June 18, 2009 June 19, 2009
dotopen events

Barcelona Innovation Week 09
3 days of innovation exploring
the immediate and visionary futures
of the next generation technology industry
dotopen events

Driving Innovation Barcelona Innovation Week 09
The innovation growth chain
Developers Startups Industry
Technical Entrepreneur Manager
Profile
Talent Innovation Access to market
Asset
Support base Potential recruiters Industry & investors Market
Investors, Banks
Financing base Salaries and savings Angels and VCʼs
& Revenues
Threats Lack of scale Lack of market Lack of innovation
Needs Training and contacts Money and channel Innovation Partners
dotopen events

Driving Innovation Barcelona Innovation Week 09
Driving Innovation
Wednesday, June 17, 2009 Thursday, June 18, 2009 Friday, June 19, 2009
Developers’ Startup
Industry
event event
event
The MOBILE 2,0 EUROPE conference brings together UNDER THE RADAR - MOBILITY conference in Mountain
MOBILE JAM is a day to inspire new ideas and come up with
experts and thought leaders from all aspects of the View, Silicon Valley,
solutions to existing challenges, The purpose is focused, but the
mobile ecosystem, including startups, investors, mobile In the past 3 years alone, companies UTR has hand-picked to
agenda is improvised along the way,
present at Under the Radar have gone on to raise over $1,36
carriers, device manufacturers, and mobile application
Billion,
developers and web technologists, The conference is an
It all starts as we open up the mobile ecosystem and connect
opportunity for companies to connect to industry
experienced and talented developers, with industry experts and
* 49% have gone on to raise funding or be acquired
leadership and startup innovation and broaden your C-
decision makers, We all know this is often difficult at big
* 14% have been acquired by companies such as Google, eBay,
conferences, but in Mobile Jam it is possible thanks to our level relationships, Microsoft,Yahoo and Cisco
referral based invitation only policy,
* $14 Million average has been raised by presenting companies
Workshops
The final goal of the seminar is prepare companies to plan the
expansion and prepare to start properly the funding rounds, In
pareallel is a useful networking opportunity,
dotopen events

Wednesday, June 17, 2009
A Day for Developers: tutorials, barcamp-style breakout sessions and panel sessions
March 12, 2009 Rudy De Waele

M0BILE JAM Barcelona Innovation Week 09
Wednesday, June 17, 2009 @
A Day for Developers: tutorials, barcamp-style
breakout sessions, keynote and panel sessions
M0bile Jam is a day to explore new ideas and come up with solutions to existing challenges, Ideally targeted
What ? for mobile industry ecosystem players to get closer to the developer community and learn about their
concerns and the opportunities they look at.
How ? It all starts as we open up the mobile ecosystem and connect experienced and talented developers, with industry
experts and decision makers, We all know this is often difficult at big conferences, but in the M0bile Jam it is
possible thanks to our referral based invitation only policy,
Mobile Jam Participants
For developers For industry players
Learn more about how the Connect to leaders of the
3%
7%
mobile ecosystem works? d e v e l o p e r s c o m m u n i t y.
3%
1%
17%
Architect
How can you make money Connect to as well as web
BD & Sales
12% CEO
as a developer? What are developers going mobile as
Consultant
the exisiting developer CTO
mobile developers. Learn
Designer
programs with device about new projects and
4% Developer
Editor
manufacturers, operators, opportunities and markets in
Finance
Founder
internet players, etc. How emerging countries. Ideal to
Investment
1% Marketing
can I build solid partnerships position your product to a
Operations
1%
with industry players? New community of hands-on and
Partnerships
5%
1% 22%
Product
1%
opportunities in emerging well-connected developers
Projects
3%
Researcher
countries? and show your tutorials, etc.
Technology
11%
4%
2% 6%
dotopen events

MOBILE 2.0 EUROPE Barcelona Innovation Week 09
The events of the Barcelona Innovation Week 09 will be held at the
ESADEForum, a state of the art venue in one of the worldʼs top
business schools
http://www,esade,edu
dotopen events

MOBILE 2.0 EUROPE Barcelona Innovation Week 09
The MOBILE 2.0 EUROPE conference brings together experts and
thought leaders from all aspects of the mobile ecosystem, including start-
“BEYOND FREE” ups, investors, mobile carriers, device manufacturers, and mobile
application developers and web technologists.
MOBILE 2.0
Each section will have about an hour & half including a keynote or visionary
Organizing Committee:
developed by:
talk to set the tone and introduce the theme, followed by a panel discussion
by industry experts and a surprise act inbetween or to close the theme.
Daniel Appelquist - Vodafone
Gregory Gorman - Tetris
Mike Rowehl - Mowser
Peter Vesterbacka - Some Bazaar
Rudy De Waele - dotopen/mTrends
OPENNESS
to an open ecosystem
in partnership with
open-source apps &
services,
CLOUD PLAY
widgets,
mobile web
mobile cloud content / ugc
apps &
computing apps & content / media /
API's
services / storage / mobile music / games)
entreprise
CONTEXT - BEYOND
(location-based
FREE -New
contextual
SENSE business models,
services /
open
social about sensors in
advertising,
context) mobile devices
virtual
connecting with
goods.
physical objects - towards
the internet of things)
dotopen events

MOBILE 2.0 EUROPE Barcelona Innovation Week 09
“BEYOND FREE”
The MOBILE 2.0 EVENTS in San Francisco and Barcelona included C-level speaker
participations from:
Google, Yahoo!, MySpace, Facebook, Opera, Mozilla, Access, Adobe, ...
Telefonica, Vodafone, Sprint, Verizon Wireless, T-Mobile, Orange, Telecom Italia,
British Telecom, SK Telecom, ...
HP, Nokia, Microsoft, Intel, Sony-Ericsson, RIM, ...
Accel Partners, Atlas Ventures, AMF Ventures, Qualcomm Ventures, JLA Ventures &
Blackberry Partners Fund, Norwest Venture Partners, IntellectPartners, ...
Blyk, dotMobi, Admob, Bango, Getjar, Idean, Gotomedia, Kyte, SoonR, Taptu, Zyb,
Mippin, Skyfire, Fjord, ...
and many others...
dotopen events

Under The Radar Barcelona Innovation Week 09
Under the Radar conferences in Mountain View and Los Angeles,
In the past 3 years alone, companies UTR has hand-picked to present at Under the Radar have gone on to raise over $1,36 Billion,
49% have gone on to raise funding or be acquired
14% have been acquired by companies such as Google, eBay, Microsoft, Yahoo & Cisco
$14 Million average has been raised by presenting companies
Past selections Recent presenters
dotopen events in partnership with

Thank you
Rudy De Waele rudy@dotopen.eu
twitter.com/mtrends
March 12, 2009 Rudy De Waele