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My presentation on some Mobile Startup Case Studies at the Vodafone Mobile Clicks event at PICNIC 08 in Amsterdam on September 26, 2008.

My presentation on some Mobile Startup Case Studies at the Vodafone Mobile Clicks event at PICNIC 08 in Amsterdam on September 26, 2008.

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Mobile Startup Case Studies @ Vodafone Mobile Clicks PICNIC Amsterdam Presentation Transcript

  • 1. Mobile Startup Case Studies Vodafone Mobile Clicks @ PICNIC Amsterdam September 26, 2008 Rudy De Waele
  • 2. Something About Me Innovation Catalysts dotopen is an open innovation consulting firm advising start-ups and established companies with their strategic positioning, defining business models, creating alliances, and identifying market and funding opportunities. Clients in UK, USA and Europe. • Blogger at mTrends - http://m-trends.org • Co-Founder MobileMonday in Spain (Barcelona & Madrid) • Organising Committee Mobile 2.0 USA & Europe Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 3. FOUNDED: 2003 Case Study 1 SERIES A: $6M 2005 SERIES B: $16.8M 2008 XPS Technology XPS combines Wi-Fi, GPS, and CellID. XPS builds on top of the Wi-Fi Positioning System (WPS) that is already deployed on tens of millions of mobile devices worldwide. Now that LBS is maintstream, location must  calls quot;consumer-readyquot; at all times.  Devices  need to produce a  reliable and  accurate location wherever consumers access applications - indoors, outdoors, deep in urban areas or out in the country.  The only way to achieve this  level of consistency is with  a hybrid positioning system that takes advantage of multiple positioning technologies. Apple Partnership / iPhone App Store data Check out the data we have pulled together on location based apps in the app store. As a result of our relationship with Apple, all location based iPhone apps use Skyhook.  Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 4. FOUNDED: 2003 Case Study 1 SERIES A: $6M 2005 SERIES B: $16.8M 2008 Europe Launch Skyhook has mapped  tens of millions of Wi-Fi access points in Europe, and now provides coverage to over 150 million people in Europe. Skyhook's fleet of 200 European data collection specialists has driven  hundreds of thousands of kilometers and continues to expand coverage every day.   Launched NetworkLocation A Mac OS X application that adjusts user settings (automatically lower volume at the library, connect to the right printer at home, etc) Launched Eye-Fi Wi-Fi memory card for geotagging photos   Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 5. FOUNDED: 2003 Case Study 1 SERIES A: $6M 2005 SERIES B: $16.8M 2008 Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 6. FOUNDED: 2003 Case Study 1 SERIES A: $6M 2005 SERIES B: $16.8M 2008 AIM AOL's AIM is the leading instant messaging network in the world. quot;Where are you?quot; is a common question in conversations on instant messaging programs such as AIM. Licensing Skyhook's Wi-Fi Positioning System, AOL has launched a downloadable location plug-in for AIM that lets its 53 million users directly share their current physical location with their AIM 'buddies. Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 7. FOUNDED: 2003 Case Study 1 SERIES A: $6M 2005 SERIES B: $16.8M 2008 LOKI Loki demonstrates the power that location brings to the online experience. It is the first location- aware Internet search and navigation application that uses XPS' Wi-Fi Positioning capabilities to pinpoint physical location. By integrating Google Adsense advertisements into the Loki site and driving ad placement based on current location, Skyhook has seen an amazing five percent click-through rate on the ads. This rate is ten times higher than that of standard online text ads. The only difference is that the ads are location-targeted. With MyLoki, Loki's social networking feature, users can quickly find their own location and share it with their friends, on Facebook or Jaiku, with location badges for their blog, or RSS feeds. Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 8. FOUNDED: 10/2007 Case Study 2 SERIES A: £5m SERIES B: - Status • Worldʼs first Mobile Social Search Engine • Exponential traffic growth • Zero to 1 million+ searches faster than any other search engine (including desktop search engines) • Commercial growth • First distribution partner live • Sept 08 introduced advertising • Iterating service rapidly • New sources/index & UX enhancements Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 9. FOUNDED: 10/2007 Case Study 2 SERIES A: £5m SERIES B: - Industry Recognition & Award Winning Robert Scoble, PodTech “Taptu is way better [than Google] for mobiles” Ricky Cadden, Symbian-Guru.com “Taptu Mobile Search - AWESOME” Ernst-Jan Pfauth, The Next Web “Mobile social search is Google's Achilles heel” Mike Butcher, TechCrunch UK quot;If the future is social search then the future must also be mobile social search” Dennis Bournique, WapReview quot;I'm impressed with both the quality of Taptu's search results and the mobile site's very good usability even on less capable browsers.quot; Stuart Dredge in New Media Age quot;Taptu: One to watch in 2008” Commercial category Winner 2008 Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 10. FOUNDED: 10/2007 Case Study 2 SERIES A: £5m SERIES B: - mobile search made social Key Factors 1. Donʼt Over-Hype 2. Build virality into your service - sharing part of Taptuʼs DNA 3. Be Transparent & Honest - listen to your community of user and develop long term relationships with influencer community Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 11. FOUNDED: 2003 Case Study 3 SERIES A: $6M 2005 SERIES B: ND 2006  Founded in 2003, privately held, VC funded (Motorola Ventures and France Telecom)  140+ employees worldwide, with operations in California (HQ), Oklahoma City, London, Paris, Munich, Madrid, Milan, Toronto, Tokyo, and Karachi  Products and services for development, testing, marketing, customer care and operational support of mobile applications – key enabler in the mobile space  Deployed across the entire mobile value chain: » Wireless carriers » Handset OEMs » Content/application providers/aggregators » Infrastructure vendors » Financial institutions/entertainment/retail etc.  Flagship product, DeviceAnywhere is currently used by 1000+ customers worldwide Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 12. How It Works Direct-to-Device™: A unique electrical integration approach exclusive to DeviceAnywhere Wires are connected to each handset’s input/output interfaces such as the buttons, touch screen, LCD, speaker, ringer, backlight, microphone, battery, etc. Input signals, such as button clicks, are streamed from a user’s desktop computer to the handset over the Internet; output signals such as LCD and audio are streamed back – providing real-time interactive handset access. Customers can either use DeviceAnywhere’s global on- demand handset bank, or leverage dedicated devices (for exclusive use by their personnel) either in their own data centers or in another location anywhere across the globe (managed by DeviceAnywhere).
  • 13. Customer Ecosystem Operators and MVNOs Web Games Handset Manufacturers Financial Entertainment and Media Platform and Aggregators
  • 14. FOUNDED: 2006 Case Study 4 SERIES A: $2.25M 2006 SERIES B: $15M 2007 Kyte Platform Overview Kyte is a universal digital media platform that enables brands and communities to easily produce live and on-demand digital content, distribute it to multiple online and mobile destinations simultaneously, engage with an audience through multimedia communications, and monetize their brand assets. Produce Distribute Engage Analyze Monetize Online or mobile Live or recorded to Grow and engage Report Create new video and pictures multiple destinations your audience and measure revenue streams Copyright © 2008 Kyte – 8/28/08 Kyte Overview Page 2 Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 15. FOUNDED: 2006 Case Study 4 SERIES A: $2.25M 2006 SERIES B: $15M 2007 Kyte Production & Distribution Matrix Online Mobile Produce Kyte Kyte Mobile Producer in Player Studio E-mail API E-mail PRODUCTION Advanced API Nokia S60 iPhone produce tools BRAND Example: DISTRIBUTION Embedded Branded Social API Branded Mobile Web Branded Mobile Apps Kyte Player Network Apps m.brand.com API integration iPhone Mobile API Facebook Bebo into existing imeem Ning mobile destination Nokia S60 J2ME MySpace Blog Any website !quot;#$%&'(quot;quot;%! Copyright © 2008 Kyte – 8/28/08 Kyte Overview Page 3 Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 16. FOUNDED: 2006 Case Study 4 SERIES A: $2.25M 2006 SERIES B: $15M 2007 Kyte Ecosystem Through strategic partnerships with the world’s leading media companies, mobile carriers & device manufacturers, Kyte is building a global digital content distribution platform with massive user adoption and monetization potential: !!The Kyte platform bridges disparate networks and user communities, extending the reach and monetization opportunities for each participating partner. !!Media and entertainment bring premium content to the ecosystem Operators & Social Devices Networks and gain access to global content Media & Entertainment distribution. Copyright © 2008 Kyte – 8/28/08 Kyte Overview Page 19 Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 17. FOUNDED: 2007 Case Study 5 SEED: $875k + 20k SERIES A: September 2008 - Close to 100 million monthly pageviews - Engagement grew 50% in July, 60% in August - Majority of traffic coming from US, UK, Canada, Brazil and India - Vast majority of new users coming from organic sources (word of mouth, Google etc) - Some of our top 10 devices: Sony PSP, Blackberry 8700 & 8500, iPhone and iPod touch, Nokia N70 and N95, Samsung Instinct Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 18. FOUNDED: 2007 Case Study 5 SEED: $875k + 20k SERIES A: 0$1'*%23-&*1 !quot;#$%&' ()*+ ,quot;-./$' Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 19. FOUNDED: 2007 Case Study 5 SEED: $875k + 20k SERIES A: !quot;#$%&'($quot;)$ 5&6%6quot;/quot;&0 ! quot;#$%&'$()*$%(*+$,-(*'+,-)$'.quot;)'/,&0+'.,(/$0*&, ! quot;#$%&'$(*$**1.,(2&*3*(&%.),-(12'/3&-0quot;$ ! 4)%()*$%*(*+$,3(5.%$(36&,(2*'/3443,&'/3&-0quot;$(.,( /$0*&,(1,(quot;)')*3 7.+0%1'63(899:(/$0*&,(;,<= Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 20. FOUNDED: 2007 Case Study 5 SEED: $875k + 20k SERIES A: ;4quot;$!quot;#$:/<%0quot;$30)=/-*>$:/<%0quot;$?quot;<$@$9:9 A&+)+quot;*quot;&( 5 $9:9'+/quot;$&=-'7/'%>%#'?0-'(-)&'B/-*'$%&(/$)$&/C78)C/&$84)&&quot;0'2/.' @/?1*quot;'>quot;?A'B0$-'*1Cquot;'quot;@%1*'(%$'2/.'-(quot;'>quot;? 5 !quot;#$%&'()&($*quot;'')+quot;$ 9:9 5 ,-%quot;&.$/&0%&quot;$)0quot;-( 5 ,-%quot;&.$-quot;12quot;'( 5 34/(/56-/70quot;$8/**quot;&($ !quot;#$%&'(%$')*quot;+',%-quot;&-$'%./0&+'-(1$'20&34/&%*1-# 6/,#.17(-'899:'!quot;#$%&';&3< Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 21. FOUNDED: 2007 Case Study 5 SEED: $875k + 20k SERIES A: Key Factors 1. Focus on building a great product - engagement is a key measurement 2. Never had a business plan - Heysan today is a result of 14 months of continious iterations. 3. Religious belief in mobile web + SMS as our platform Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 22. FOUNDED: 2003 Case Study 6 SERIES A: $4.2M 2004 SERIES B: $9.3M 2005 m - www.qipit.com © Qipit, Inc 2008 – Page 2 c. Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 23. FOUNDED: 2003 Case Study 6 SERIES A: $4.2M 2004 SERIES B: $9.3M 2005 Mobile document capture is now a reality Over one million users in the mobile scanning market Usage statistics show business users ! C Corporate b i d bil business users and mobile professionals f i l ! Creative, communications and education professionals Students adopting mobile scanning at a quick rate ! Mobile scanning poised to 2 Mega Pixel Camera Phones Sales enter the enterprise market as students start working m © Qipit, Inc 2008 – Page 15 - www.qipit.com Mobile e-mail to surpass picture messaging and handset client upload as preferred mobile scanning 5 channel 2Mpix or better cameras quickly prevailing. c. Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 24. FOUNDED: 2003 Case Study 6 SERIES A: $4.2M 2004 SERIES B: $9.3M 2005 Vision + support + team + trust: - a strong, clear vision from day 1 about what camera phones could do beyond taking pictures - support from a committed set of investors - an excellent, motivated team who strives in solving technical and commercial challenges.  - Trust of customers, some of whom are still sourcing new technologies from the company up to 4 years after ourt first contract. Trust comes from performance, dependability and of course the quality of our technologies. Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 25. FOUNDED: 2004 Case Study 7 SERIES A: $6M 2007 SERIES B: What is GetJar? 14 million mobile 10,000 apps downloads in catalog per month 200,000 300 million developer & mobile tester downloads community to date The world's largest mobile apps download site Confidential Text 2 Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 26. FOUNDED: 2004 Case Study 7 SERIES A: $6M 2007 SERIES B: We Believe in the Open Model Open Model Commercial Model •! Content/services offered for free •! Content/services offered for sale •! Web examples: IE, Acrobat, •! Web examples: Amazon, iTunes Flash, Windows Live, Yahoo, •! Mobile distribution examples: Google, Napster Handango, PocketGear, Jamba •! Mobile distribution example: •! Mobile apps examples: Telenav, GetJar Spiderman, Monopoly •! Mobile apps examples: •! Users: thousands OperaMini, GoogleMaps, Mig33 •! Users: millions GetJar.com Text 4 Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 27. FOUNDED: 2004 Case Study 7 SERIES A: $6M 2007 SERIES B: In 3 years, GetJar has Evolved from a Beta Testing Community into a Mature, Mobile Application Ecosystem What apps does the consumer want? mp3…player Consumer demand analysis …music… …radio What devices does the consumer have? Device / carrier statistics & reference How to build apps? Development & collaboration environment How to test and improve apps? Beta testing & ongoing user feedback How do apps perform? How do users use them? Download, install, usage analytics How to distribute apps? Global OFF-DECK distribution, 14million/month How to earn from mobile apps? Monetization via ad publishing or sales GetJar.com 7 Text Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 28. FOUNDED: 2004 Case Study 7 SERIES A: $6M 2007 SERIES B: Application Monetization Models •! First: free beta testing by 26,000 dedicated mobile application enthusiasts leads to a quality product •! Then: GetJar helps developers make money on their product 9:;<(=.(>( =?@+quot;4A( Developers sell 10(2.3quot;45,.( applications via 6.78.quot;( GetJar network of partner sites GetJar injects )#*()quot;&( advertising package +,-./,#0( into each application. Shares advertising Developers bid for !quot;#$%&quot;'( revenue with consumers to developers Developers download their promote apps on application GetJar Confidential Text Text 8 Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 29. FOUNDED: 2006 Case Study 8 SERIES A: ND 2006 SERIES B: ND 2008 The Blyk vision created in January 2006 is valid Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 30. FOUNDED: 2006 Case Study 8 SERIES A: ND 2006 SERIES B: ND 2008 Blyk has the highest “net advocacy score” among mobile networks in the UK – with Youtube and Facebook Net advocacy rolling 8 weekly 80 Youtube Facebook 60 MSN Messenger O2 Skype 40 Orange Myspace 20 Blyk Vodafone 0 T-Mobile Bebo Virgin Mobile -20 Tesco Mobile BT Mobile -40 3 3/17/2008 4/14/2008 5/12/2008 6/9/2008 7/7/2008 8/4/2008 Fresh Mobile Time Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 31. FOUNDED: 2006 Case Study 8 SERIES A: ND 2006 SERIES B: ND 2008 Blyk is growing organically as a word-of-mouth brand (200,000 members in the UK = ie. double of first years target) • 20% aided awareness among 16-24s in August • Word of mouth - For over half, the source of awareness is being invited or talking to a friend - Followed by other member acquisition activities like online • The Blyk concept in general is becoming well-known - One third of 16-24s have heard of the Blyk concept before - 36% of all respondents correctly attribute it to Blyk (once explained the concept) Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 32. FOUNDED: 2006 Case Study 8 SERIES A: ND 2006 SERIES B: ND 2008 SUMMARY • Blyk’s business model results into attractive audience for advertisers: “The Young Recommenders” - Information in ads is social currency - Willingness to contribute beyond the simple response • Blyk believes to have tackled the key obstacles in mobile advertising - Opted-in audience - Relevance - ROI - Attractive end-to-end cost to advertise Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008
  • 33. THANK YOU! BLOG: m-trends.org EMAIL: rudy@dotopen.eu TWITTER: twitter.com/mtrends FRIENDFEED: friendfeed.com/mtrends Vodafone Mobile Clicks @ PICNIC Amsterdam Rudy De Waele September 26, 2008