Mobile Digital Storytelling
Digital Leaders Forum, Seoul
Rudy De Waele September 24, 2008

Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Mobile Digital Storytelling
• Introduction: an evolving Mobile Ecosystem
• State of the Market (emerging trends)
• Importance of Contextual Communication
• Exploring Mobile-based Storytelling
• Evolution of Mobile Digital Storytelling and its future
• Recommendations
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

There are two prominent factors
driving the growth of transmedia
storytelling. The first is the
proliferation of new media forms like
video games, the internet, and
mobile platforms and the demand
for content in each. The second is
an economic incentive for media
creators to lower production costs
by sharing assets. Transmedia
storytelling often uses the principle
of hypersociability.
Transmedia storytelling, also called multiplatform, crossmedia or enhanced
storytelling, is storytelling across multiple forms of media. By using different media,
it attempts to create \"entrypoints\" through which consumers can become immersed
in a story franchise's world. The aim of this immersion is decentralized authorship,
or transmedial play.
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- Convergence Culture -
In the context of transmedia storytelling, hypersociability is the encouraged
involvement of media consumers in a story through ordinary social
interaction. A story may be shared through discourse within a fan group.
Hypersociability lessens the need for a publisher to offer fixed media.
Instead, storytellers hope that fans will build on the story themselves either
over the Internet or through direct conversation. The principle of
hypersociability is most widely used in Japanese pop culture, examples of
which include Yu-Gi-Oh! and Pokémon, which used multiplayer games
separate from the original media.
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- from a closed to an open ecosystem -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- from a closed to an open ecosystem -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- network convergence is a reality today -
HSDPA/ UMTS/
GSM/GPRS/
EDGE
CDMA/EV-DO
GPS
Rudy De Waele
NFC Digital Leaders Forum - Seoul
September 24, 2008

An Evolving Mobile Ecosystem
- increasing device capabilities -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- software above the level of a single device -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- driving internet adoption further to mobile -
© Image by Nokia
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- mobile 2.0: an explosion of new application & services -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- new players entering the game -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- new players entering the game -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

An Evolving Mobile Ecosystem
- towards an open ecosystem -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

State of the Market
(emerging trends)
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

State of the Market
- The Mobile Market in USA and EU5 -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

State of the Market
- TOP 20 Mobile Media Behaviours in EU5 -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

State of the Market
- Audience Demographic in EU5 -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

State of the Market
- EU5 Frequency of Usage -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

State of the Market
- Mobile Social Networking Penetration -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

State of the Market
- Mobile Social Networking Brand Rankings -
US UK ES IT DE FR
Myspace 1 3 3 3 2 5
Facebook 2 1 5 5 4
YouTube 3 2 2 2 3 2
Flickr 4
Yahoo! Groups 5
Windows Live Spaces 4 1 1 1
Bebo 5
Fotolog 4
Badoo 4
StudiVZ 1
schuelerVZ 4
MyVideo 5
Skyblog 3
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Contextual Communication
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Contextual Communication
- about presence, location and communities -
psychological environment
Presence status
availability
mood
what can
I do hello world!
where
coming from
what is/was/will be here peers
physical environment who
social environment
is
Location where
Community
where I am going
friends
where I am family
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
(tools)
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- JumpCut -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Zannel -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Our Story -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Handivi -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Mobiola -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Comic Life -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
(marketing cases)
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- La Vanguardia -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Nokia Productions -
Nokia Productions will create the world's first social film built
entirely by everyday people using their mobile devices to
generate and submit original content which will then be
combined into one artistic multimedia film created by Spike Lee.
To participate in Nokia Productions, consumers can submit their
original content consisting of any combination of text, music,
video or images.
After each act closes, Nokia will choose the \"Top 25\"
submissions, and visitors will vote for their favorite submission
creating the \"Top 10\" from which Spike Lee will then choose the
winning submission from each act to be integrated into the
final film.
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Jonas Brothers Event on MTV using Flixwagon -
From mid-afternoon on Friday through Sunday, August 10 at midnight ET, fans of
the band visited http://jonasbros.mtv.com to watch 6 million streams of Jonas
Brothers clips totaling 60,000 hours of content viewed, as the Buzzworthy blog
received upwards of 90,000 comments on posts documenting the weekend.
The use of Flixwagon's mobile broadcasting technology offered a new level of
flexibility and complexity as MTV bloggers posted the inside scoop from the heart
of the Jonas Brothers madness live on the site. Visitors to the blog posted
comments on the individual clips, and MTV's Buzzworthy blogger posed viewer
questions to the Jonas Brothers, who responded through follow-up clips.
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Flickr Visual Storytelling -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Flickr Visual Storytelling -
Tell a Story in 5 Frames has two important parts. The first part is creating and
telling a story through visual means with only a title to help guide the
interpretation. The second part is the response of the group to the visual story.
The group response can take many forms such as, a poetic or prose rendering of
the visualization, a critique on the structure of the story, comments on the
photograph, or other constructive forms of response.
Telling and enjoying stories should create entertainment for the group as well as
offer insight into the universal elements that help create a story for an international
audience. The more people who respond , as either story tellers or respondents,
the greater the reward for all.
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Flickr Visual Storytelling -
A good story has characters in action with a beginning, middle, and an
ending. Fortunately a lot of information can be given in a single photograph,
enhancing the limitations of five photographs for your story. Location, time,
and atmosphere aid viewer imagination. Keep standards of pictorial beauty,
but pack as many story telling elements in one photograph as possible to
develop an action.
1st photo: establish characters and location.
2nd photo: create a situation with possibilities of what might happen.
3rd photo: involve the characters in the situation.
4th photo: build to probable outcomes
5th photo: have a logical, but surprising, end.
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Flickr Visual Storytelling -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Flickr Visual Storytelling -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Flickr Visual Storytelling -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Flickr Six Word Story -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Remix Obama -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Mobile Film Festivals and UGC -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Geostories -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Geostories -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

buzzd on the iPhone (http://buzzd.com/m)

Exploring Mobile-based Storytelling
- Geostories -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Geostories -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Geostories -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Geostories -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Louis Vuitton Soundwalk -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Geostories -
The Tikitag is an RFID system where you can tag just
about anything. The idea is that you tag various objects
such as business cards and each tag can be
programmed with a website address, application or
your own contact details.
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Evolution of Mobile Digital Storytelling
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Video Presence Tools -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Video Presence Tools -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Video Presence Tools -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Video Presence Tools -
Kyte Platform Overview
Kyte is a universal digital media platform that enables brands and communities to easily
produce live and on-demand digital content, distribute it to multiple online and mobile
destinations simultaneously, engage with an audience through multimedia communications,
and monetize their brand assets.
Produce Distribute Engage Analyze Monetize
Online or mobile Live or recorded to Grow and engage Report Create new
video and pictures multiple destinations your audience and measure revenue streams
Copyright © 2008 Kyte – 8/28/08 Kyte Overview Page 2
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Video Presence Tools -
Kyte Production & Distribution Matrix
Online Mobile
Produce Kyte
Kyte Mobile Producer
in Player Studio
E-mail API E-mail
PRODUCTION
Advanced API Nokia S60 iPhone
produce tools
BRAND
Example:
DISTRIBUTION
Embedded Branded Social
API Branded Mobile Web Branded Mobile Apps
Kyte Player Network Apps
m.brand.com API integration iPhone Mobile API
Facebook Bebo into existing
imeem Ning mobile destination Nokia S60 J2ME
MySpace
Blog
Any website
!\"#$%&'(\"\"%!
Copyright © 2008 Kyte – 8/28/08 Kyte Overview Page 3
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Augmented Reality -
MyView is an augmented reality service that allows users to share
their view of the world and information with others around them. This
is done by means of:
• An open wiki information system: view and add your own
information.
• An RSS style feed service, giving you the content you want in
relation to your life and world.
• A playful \"Day Dreams\" mode that allows people to collaboratively
ʻmash-upʼ the reality around them and share it.
• Increasing the impact of a message by delivering it in context with
your surroundings.
• Keeping the spaces around you exciting and in flux.
• Having an impact on the spaces you occupy.
• The ability to form social groups within the service
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Tonchidotʼs Sekai Camera iPhone application -
The future will be filled with
devices allowing us to view our
real-world through augmented-
eyes. Augmented reality is the
idea that location-based data can
be overlaid on your view of the
real life.
The notion that your cellphone could be used to augment your
own reality with location-based information - essentially meta-
tagging the real world - is highly intriguing. And, with mobile
phones routinely including GPS receivers, large displays, and
quality cameras, it makes sense that our handsets be leveraged
as augmented reality devices.
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Tonchidotʼs Sekai Camera iPhone application -
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Viewdle -
•Video Search Engine with Facial Recognition features, Text to Speech & Advanced Indexing
•Innovative technology for looking up videos based on person or topic
• Tag-supported in-video search
• Capable of detecting relations between videos
• Name clouds
• Supporting Widgets: from text to rich media
• English only, more languages coming
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Exploring Mobile-based Storytelling
- Machinima -
Iron Man Machinima Mashup Contest
Heavenly Sword Machinima Mash-up
We want you to create the ultimate “Iron
We want you to create the ultimate
Man” and/or “Stark Industries” promotional
“Heavenly Sword” machinima mash-up!
machinima video! Go ahead and “Mash-up”
Use the “Heavenly Sword mash-up
a video promoting why either Stark
machinima player” to mash-up a
Industries or Iron man are the ideal partners
machinima version of the official “Heavenly
and weapon for any government or anyone
Sword” gameplay footage for which we
with the right bank account! You can use
have provided the video, audio and
the video, audio and graphics from the
graphics in the “mash-up machinima
official “Iron Man” trailer along with
player” on the Web Site. Then let the
machinima game footage we provided from
community vote and pick the top 3!!
SEGA of Americaʼs “Iron Man” the game.
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Recommendations on
Mobile Digital Storytelling
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

Recommendations
Distribution / Channeling
Multiplatform
Authorship
Moderation / Filtering / Privacy
Hypersociability
Discoverability of Stories (Presence / Location / Context)
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

“The Street finds its own uses for things
- uses the manufacturers never imagined”
William Gibson, “Rocket Radio”
(published in Rolling Stone, June 15 1989)
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008

THANK YOU!
BLOG: m-trends.org
EMAIL: rudy@dotopen.eu
TWITTER: twitter.com/mtrends
FRIENDFEED: friendfeed.com/mtrends
Digital Leaders Forum - Seoul
Rudy De Waele September 24, 2008