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mobile 2.0:
              contextual apps & services




          Social          Social             Social
        Conte...
internet access


                                                                            2,000

                     ...
mobile internet access
              to surpass 1.5 billion worldwide in 2012

                                           ...
* the future of mobile is social
              EU5   239.8% year on year growth!




May 6, 2009                Rudy De Wa...
PC Internet Browsers            - 150M
                    PC Internet Social Networkers   - 95M
              EU5   Mobil...
contextual communication
                      about presence, location and communities

                                 ...
presence


               what can


                             ?         Truveo,world!
                                ...
applications
                                               browsers
                                      brew
    platfo...
* contextual search
                       (not longer historical but social & real-time)


                           Int...
Universal

                                          Google's mission is to organize the world's
                         ...
Visual

                                            Nokia introduces an innovative service concept that
                  ...
Social

                                            Taptu is a super-fast entertainment social search
                    ...
Real-Time

                                            Twitter has grown into a real-time short messaging service
        ...
* iphone boosting lbs services




                       Data provided by Skyhook Wireless




May 6, 2009               ...
A Two-Day Event Exploring The Future of Mobile
             June 18 & 19, 2009
                Barcelona

             htt...
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Mobile 2.0: social & contextual applications & services

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My panel introduction at next09 on Mobile 2.0: social & contextual applications & services

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Transcript of "Mobile 2.0: social & contextual applications & services"

  1. 1. mobile 2.0: contextual apps & services Social Social Social Contextual Contextual Contextual rudy@dotopen.eu twitter.com/mtrends May 6, 2009 Rudy De Waele
  2. 2. internet access 2,000 Internet User Growth = 36% 400 million new users 1,500 1,000 500 2008 0 2012 Internet Users http://www.idc.com/getdoc.jsp?containerId=prUS21303808 May 6, 2009 Rudy De Waele
  3. 3. mobile internet access to surpass 1.5 billion worldwide in 2012 2,000 1,500 Mobile Internet Growth = 168% almost 1 billion new users 1,000 500 2008 0 2012 Mobile Internet Internet Users http://www.idc.com/getdoc.jsp?containerId=prUS21303808 May 6, 2009 Rudy De Waele
  4. 4. * the future of mobile is social EU5 239.8% year on year growth! May 6, 2009 Rudy De Waele
  5. 5. PC Internet Browsers - 150M PC Internet Social Networkers - 95M EU5 Mobile Internet Browsers - 30M Mobile Social Networkers - 19M May 6, 2009 Rudy De Waele
  6. 6. contextual communication about presence, location and communities psychological environment Presence status availability mood what can hello world! I do where? coming from peers what is/was/will be here? social environment physical environment who is Location Community where? where I am going? friends where am I? family May 6, 2009 Rudy De Waele
  7. 7. presence what can ? Truveo,world! hello seesmic, Metacafe, I do where revlayer, Fora.TV,Veoh, Crackle, aniBoom, Viddler, ScanScout, MSFacebook, Joost, Habit Industries, Revver, SlapVid, Dailymotion, hulu, who community Motionbox, Mobile Radiotones 187.5 FM, location is where family RuTube, Next New Networks, MindBites, CarDomain Network, Pandora.TV, vzaar, PluggedIn, Talicious , Wuapi, Rudy De Waele Stagevu, VReel, bendecho, May 6, 2009 PLYmedia, Hictu
  8. 8. applications browsers brew platforms and widgets j2me services gestures startups ethnography windows android user mobile social media experience linux blackberry iphone symbian observation the internet of things sensoring new mobile music video environments NFC devices content RFID games May 6, 2009 Rudy De Waele
  9. 9. * contextual search (not longer historical but social & real-time) Interface Socialness Reach Textual None Navigational Voice / Audio Sharing / Community Universal Visual Discovery Vertical Gestural Real-Time Local May 6, 2009 Rudy De Waele The ability to compute trust and reputation through online mechanisms: The acceptance or otherwise of profiling and behavioural targeting
  10. 10. Universal Google's mission is to organize the world's information and make it universally accessible and useful. Mobile Search Attributes Textual Voice/audio Visual Gestural Interface Navigational Universal Vertical Local Reach None Sharing / Community Discovery Real-Time Socialness May 6, 2009 Rudy De Waele
  11. 11. Visual Nokia introduces an innovative service concept that enables people on the move to access relevant information and services on the internet, simply by pointing their mobile phone camera at real-life objects. Mobile Search Attributes Textual Voice/audio Visual Gestural Interface Navigational Universal Vertical Local Reach None Discovery Sharing / Community Real-Time Socialness May 6, 2009 Rudy De Waele
  12. 12. Social Taptu is a super-fast entertainment social search engine for your mobile. You'll find all sorts of cool stuff like music, videos, images and lots more - all made perfectly for your mobile and made to share with your friends. Mobile Search Attributes Textual Voice/audio Visual Gestural Interface Navigational Universal Vertical Local Reach None Discovery Sharing / Community Real-Time Socialness May 6, 2009 Rudy De Waele
  13. 13. Real-Time Twitter has grown into a real-time short messaging service that works over multiple networks and devices. People follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends. Mobile Search Attributes Textual Voice/audio Visual Gestural Interface Navigational Universal Vertical Local Reach None Discovery Sharing / Community Real-Time Socialness May 6, 2009 Rudy De Waele
  14. 14. * iphone boosting lbs services Data provided by Skyhook Wireless May 6, 2009 Rudy De Waele
  15. 15. A Two-Day Event Exploring The Future of Mobile June 18 & 19, 2009 Barcelona http://mobile20.eu

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