mobile 2.0:
contextual apps & services
Social Social Social
Contextual Contextual Contextual
rudy@dotopen.eu
twitter.com/mtrends
May 6, 2009 Rudy De Waele

internet access
2,000
Internet User Growth = 36%
400 million new users
1,500
1,000
500
2008
0
2012
Internet Users
http://www.idc.com/getdoc.jsp?containerId=prUS21303808
May 6, 2009 Rudy De Waele

mobile internet access
to surpass 1.5 billion worldwide in 2012
2,000
1,500
Mobile Internet Growth = 168%
almost 1 billion new users 1,000
500
2008
0
2012
Mobile Internet Internet Users
http://www.idc.com/getdoc.jsp?containerId=prUS21303808
May 6, 2009 Rudy De Waele

* the future of mobile is social
EU5 239.8% year on year growth!
May 6, 2009 Rudy De Waele

PC Internet Browsers - 150M
PC Internet Social Networkers - 95M
EU5 Mobile Internet Browsers - 30M
Mobile Social Networkers - 19M
May 6, 2009 Rudy De Waele

contextual communication
about presence, location and communities
psychological environment
Presence status
availability
mood
what can
hello world!
I do
where?
coming from
peers
what is/was/will be here?
social environment
physical environment who
is
Location Community
where?
where I am going?
friends
where am I? family
May 6, 2009 Rudy De Waele

presence
what can
? Truveo,world!
hello seesmic, Metacafe,
I do
where
revlayer, Fora.TV,Veoh, Crackle,
aniBoom, Viddler, ScanScout,
MSFacebook, Joost, Habit Industries,
Revver, SlapVid, Dailymotion, hulu,
who
community
Motionbox, Mobile Radiotones 187.5 FM,
location is
where family
RuTube, Next New Networks, MindBites,
CarDomain Network, Pandora.TV,
vzaar, PluggedIn, Talicious , Wuapi,
Rudy De Waele Stagevu, VReel, bendecho,
May 6, 2009
PLYmedia, Hictu

applications
browsers
brew
platforms and
widgets
j2me services
gestures
startups
ethnography
windows
android
user
mobile
social media
experience
linux
blackberry
iphone
symbian observation
the internet of
things
sensoring
new mobile music
video
environments
NFC
devices content
RFID
games
May 6, 2009 Rudy De Waele

* contextual search
(not longer historical but social & real-time)
Interface Socialness
Reach
Textual None
Navigational
Voice / Audio Sharing / Community
Universal
Visual Discovery
Vertical
Gestural Real-Time
Local
May 6, 2009 Rudy De Waele
The ability to compute trust and reputation through online mechanisms:
The acceptance or otherwise of profiling and behavioural targeting

Universal
Google's mission is to organize the world's
information and make it universally accessible and
useful.
Mobile Search Attributes
Textual Voice/audio Visual Gestural
Interface
Navigational Universal Vertical Local
Reach
None Sharing / Community Discovery Real-Time
Socialness
May 6, 2009 Rudy De Waele

Visual
Nokia introduces an innovative service concept that
enables people on the move to access relevant
information and services on the internet, simply by
pointing their mobile phone camera at real-life
objects.
Mobile Search Attributes
Textual Voice/audio Visual Gestural
Interface
Navigational Universal Vertical Local
Reach
None Discovery
Sharing / Community Real-Time
Socialness
May 6, 2009 Rudy De Waele

Social
Taptu is a super-fast entertainment social search
engine for your mobile. You'll find all sorts of cool
stuff like music, videos, images and lots more - all
made perfectly for your mobile and made to share
with your friends.
Mobile Search Attributes
Textual Voice/audio Visual Gestural
Interface
Navigational Universal Vertical Local
Reach
None Discovery
Sharing / Community Real-Time
Socialness
May 6, 2009 Rudy De Waele

Real-Time
Twitter has grown into a real-time short messaging service
that works over multiple networks and devices. People follow
the sources most relevant to them and access information via
Twitter as it happens—from breaking world news to updates
from friends.
Mobile Search Attributes
Textual Voice/audio Visual Gestural
Interface
Navigational Universal Vertical Local
Reach
None Discovery
Sharing / Community Real-Time
Socialness
May 6, 2009 Rudy De Waele

* iphone boosting lbs services
Data provided by Skyhook Wireless
May 6, 2009 Rudy De Waele

A Two-Day Event Exploring The Future of Mobile
June 18 & 19, 2009
Barcelona
http://mobile20.eu