Mobile 2.0 @ Over The Air

Slide 1: MOBILE 2.0 Over The Air

Slide 2: who am I? Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 3: open dotopen dotopen dotopen is an open innovation consulting firm advising start-ups and established companies with their strategic positioning, defining business models, creating alliances, and identifying market and funding opportunities. open Clients in UK,dotopen Europe USA and http://dotopen.eu Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 4: Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 11: mobile 1.0 Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 13: mobile 1.0 • a closed ecosystem – handset manufacturers – operators – application providers – service providers • closed application systems – voice / sms / mms / wap / videocalling • operator portals – wap sites – wap push • not a lot of innovation – ringtones – wallpaper Propuesta de Logo • billing model voice + sms premium Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 15: all-IP environment (all technologies become available on cell phones) • GSM • UMTS/3G • GPS • DVB-H • HSDPA • Bluetooth • Wi-Fi/Wimax • Fixed Networks Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 17: content & apps mash-ups • sms / mms • voice • voip • messaging • presence tools • idle screen applications • microblogging / lifestream • rss to sms • click to call • mobile search • maps / hyperlocal • widgets • media sharing • podcasting Propuesta de Logo • ip-tv & video apps • bluetooth / wi-fi download zones Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 18: all-IP environment (all technologies become available on cell phones) • GSM • UMTS/3G • GPS • DVB-H • HSDPA • Bluetooth • Wi-Fi/Wimax • Fixed Networks Rudy De Rudy De Plugg.eu - Brussels March 19, 2008 Plugg.eu - Brussels March 19, 2008 Waele Waele MOBILE 2.0 content & apps mash-ups • sms / mms • voice • voip • messaging • presence tools • idle screen applications • microblogging • rss to sms • click to call • mobile search • maps / hyperlocal • widgets Propuesta de Logo • media sharing • podcasting • ip-tv & video apps Rudy De • bluetooth / wi-fi download zones Plugg.eu - Brussels March 19, 2008 Rudy De Waele Plugg.eu - Brussels March 19, 2008 Waele Rudy De Waele Plugg.eu - March 19, 2008 dotopen dotopen dotopen

Slide 19: Mobile 2.0 is about creating value thanks to the ubiquitous nature of mobile devices and the user’s choice to mash personal & social content (address book, calendar, social networks) with personal context, such as location, and the ability to communicate & synch with other devices in an open environment. Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 20: “3” launches flat-rate mobile (november 06) Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 23: Flat-Rate Market Analysis (confidential) October 2, 2007 3G REACH The reach of high-speed networks is growing quickly in all countries (US + EU5), greatly facilitating browsing and download speeds. Almost a third of Italian mobile users have 3G handsets. The US, previously a laggard, has been catching up. 35% US UK DE FR ES IT IT, 32.1% 30% 25% ES, 22.5% 20% UK, 19.9% US, 16.7% 15% DE, 15.1% FR, 12.6% 10% 5% 0% Oct-06 Jan-06 Feb-06 Mar-06 Apr-06 Jun-06 Jul-06 Nov-06 Jan-07 Feb-07 Mar-07 Apr-07 Jun-07 Dec-05 May-06 Aug-06 Sep-06 Dec-06 May-07 Source m:metrics Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 24: The Flat-rate Market Analysis is specifically prepared for Taptu mobile search as requested by Steve Ives, CEO of Taptu as part of the dotopen proposal from September 15, 2007. The information in this document is compiled from various analytical sources, combined with inside information from personal contacts in the Mobile Value Chain. This document is strictly confidential and for Taptu use only, none of this material should be publicised whatsoever. This analysis is focused on the US and EU5 (Germany, France, Italy, Spain, UK) markets, with high mobile phone penetration and 3G adoption. MOBILE CONSUMPTION USAGE FR DE IT ES UK US Total Mobile Subscribers (Aged 13+) in millions 44.5 46.0 44.0 32.0 44.5 207.0 UMTS penetration 12.3% 13.1% 29.0% 18.5% 18.3% 13.4% Sent Text Messages 72.3% 80.6% 82.6% 83.3% 85.8% 39.6% Used Net. Services for photo/video messaging 21.2% 20.0% 29.5% 28.8% 29.3% 15.3% Listened to Sideloaded Music 5.2% 9.6% 9.6% 10.0% 11.9% 3.2% Used email (work or personal) 6.8% 6.3% 9.2% 9.6% 8.0% 9.1% Accessed news/info via browser 7.5% 3.3% 5.5% 5.6% 13.3% 9.6% Accessed news/info via sms 5.5% 4.9% 16.7% 5.1% 5.1% 4.8% Downloaded ringtones 5.2% 4.7% 4.6% 6.5% 4.4% 9.3% Used instant messaging 3.2% 2.9% 5.4% 6.7% 4.4% 6.6% Download games 1.4% 2.7% 3.3% 5.1% 4.9% 3.2% Downloaded graphics 2.1% 2.0% 2.6% 2.5% 1.9% 3.2% Listened to music downloaded from operator 0.7% 0.7% 1.8% 3.8% 4.0% 1.1% Watched commercial mobile video / TV 0.9% 0.5% 1.4% 1.1% 1.1% 1.3% Source m:metrics - 3-month average ending Mar-07 Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 25: Flat-Rate Market Analysis (confidential) October 2, 2007 Top sites Facebook’s popularity in the UK has exploded in recent months, and has been a very quick gainer in mobile usage as well. Its mobile audience grew 68% from April (147,479 users) to June (248,326 users). Source m:metrics - 3-month average ending Jun-07 Logo Propuesta de Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 26: Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen Rudy De Waele Plugg.eu - Brussels March 19, 2008 dotopen

Slide 27: Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen Rudy De Waele Plugg.eu - Brussels March 19, 2008 dotopen

Slide 28: http://senseable.mit.edu/wikicity/rome/

Slide 29: is it about web 2.0 going mobile? Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 30: not really mobile 2.0 just yet! Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 31: Communication (Internet of Now) IM, PRESENCE AND VOIP INSTANT MOBILE MEDIA Internet Mobile THE “OLD” INTERNET OLD MOBILE CONTENT PORTALS Propuesta de Logo Content (Virtual internet) raimo.jaiku.com Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 32: Communication (Internet of Now) My Maps Internet Mobile Propuesta de Logo Content NOT SO INTERESTING AREA raimo.jaiku.com (Virtual internet) Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 33: things to consider Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 34: • context relevant - mobile screen is not a desktop • synchronisation between web & mobile • create compelling user experiences • social interaction (profile & personal media exchange, chat & messaging, status updates) • build in location - find places as well as people (hyperlocal) • address book integration • perpetual beta on the phone is a different concept • ubiquitous access - more operator independant • building solid user base - think global, act viral! Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 35: • constraints: • latency • battery life • bandwith limitation • privacy • security Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 36: mobile 2.0 categories / players Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 37: • Audio (Nokia Podcasting, Rhapsody, iTunes, MusicStation) • Platforms/OS (Android,openmoko, Funambol, maemo, iPhone, Symbian,...) • Entreprise (Orb, SoonR) • Imaging (scanR, Skuair, Kooaba) • Location-Based (buddyping, loopt, Socialight, buzzd, Zkout) • Media Sharing (Shozu, Mosh, MoJungle, PixPulse, PixSense, SharpCast) • Messaging (Trutap, Nimbuzz, Heysan, EQO, Cellity, 3Jam, Flurry) • Microblogging (Jaiku, Twitter, Pownce, Frazr, Fanfou, Zuosa, Blabto) • Mobile advertising (Google, AdMob, Smaato, Nokia, JumpTap, 4info) • Mobilize (BluePulse, Plusmo, Winksite, Mippin, Kimia, Mowser) • POS Mobile Channels (Futurlink) • QR-codes (BeeTagg, Kaywa, ShotCode, Scanbuy, UpCode) • Search (Google, Yahoo, Taptu) • Shopping (Frucall, Text2Store, Amazon Mobile, eBay Mobile) • Social Media (FB, Bebo, MySpace, MyStrands, Mobiluck, Zingku, Rummble) • Transactions (Mobo, MyNuMo, mFoundry) • Video (YouTube, ViiF, Seesmic, QIK, vpod.tv, JuiceCaster, ComVu, Zannel) Propuesta de Logo • VoIP (Fring, Jajah, Rebtel, Gizmo, GrandCentral, TalkPlus, Truphone) • Widgets (Bling, Widsets, Mojax, Webwag) Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 38: next frontier... mobile apps vs. browser Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 39: opportunities innovation is happening everywhere Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 40: Image by Paul Watson

Slide 41: Middle East USA/Canada Top 10 growth countries China India Pakistan Indonesia Iran Brazil Argentina Nigeria Thailand Russian Federation Rudy De Waele Europe: Western 444,426,302 19% 136,649,157 6% 94,365,408 4% GSM net additions in Q1 2007: YoY growth, all te 18,040,914 Comoros 13,728,036 Uzbekistan 7,662,993 Sao Tomé and Princ 5,394,269 Turkmenistan 5,135,330 Nepal 3,877,141 Iran 3,809,765 Bhutan 3,321,118 Pakistan 3,255,817 Bangladesh 3,215,204 Afghanistan Propuesta de Logo All data sourced from Wireless Intelligence www.wirelessintelligence.com Whilst every care is The Air, London - April 4, 2008 dotopen contained in this material, the facts, estima Over taken to ensure the accuracy of the information dotopen information and sources which, while we believe them to be reliable, are not guaranteed. In particular, it should of reference in relation to the subject matter. dotopen No liability can be accepted by Wireless Intelligence, its directors or employees for any loss occasioned to any p

Slide 42: mobile broadband! HSPA (High Speed Packet Access) is like having your home cable broadband experience delivered to your mobile phone or notebook. HSDPA – High Speed Downlink Packet Access – the ability to receive large files to your mobile device such as email attachments, PowerPoint presentations or web pages. HSDPA 3.6mbps network can download a typical music file of around 3Mbytes in 8.3 secs and a 5Mbps video clip in 13.9 secs. Speeds achieved by HSDPA top 14.4Mb/s but most network operators provide speeds up to 3.6Mbps, with the rollout of 7.2Mbps quickly growing. HSDPA networks have been around for about 2 years and are deployed and offering mobile broadband right across the world. For a full list of HSPA networks, click here. HSUPA – High Speed Uplink Packet Access – this is a further enhancement to increase the speed by which you communicate from your mobile device – for example, this enables you to upload videos to YouTube in secs so that you can share the experience in real time. The upload speeds which were at 384kb/s with HSDPA are now increased to a maximum of 5.7Mb/s HSUPA is available in a few countries today with 2008 really seeing this as common place. HSPA Evolved – this is also known as HSPA+ is the next step and is more focused on delivering data services enabling speeds of up to 42Mb/s in the downlink and 11Mb/s in the uplink. HSPA Evolved will be available in late 2008 early 2009. All of these are acronyms mean Mobile Broadband, today! Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 43: open-source platforms Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 45: Funambol, the mobile 2.0 open source messaging project. Funambol is the leading mobile open source project in the world, thanks to the help of our community and people such as yourself that make it happen. Funambol has been downloaded more than one million times by over 10,000 contributors in 200 countries. Mobile 2.0 is the next HUGE wave of innovative mobile services and data. Whereas Web 2.0 meant user generated content (wikis, photo sharing), collaboration (social networking) and interactive technology such as AJAX, Mobile 2.0 is ushering in a similar era to wireless, and Funambol is at the forefront. Mobile 2.0 is the outgrowth of several compelling trends: • Better, faster, cheaper wireless devices, networks and data services and plans • Messaging "maturation", where people are looking beyond SMS/texting for the next cool mobile experience • Emerging technology such as mobile search, presence, location-based services and navigation Started in 2001 as the Sync4j open source project, Funambol has grown to be the world's leading mobile open source project, with more than one million downloads, supported by the largest global mobile community, and used by mobile operators, service providers, enterprises Propuesta de Logo and OEMs/ISVs/ODMs everywhere. Join us as Funambol continues to evolve into the leading mobile 2.0 software for mobile messaging, powered by open source. Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 47: Openmoko is a project which encompasses two related sub-projects, with the combined aim of creating a family of completely open source mobile phones The first sub-project is Openmoko Linux, an open source Linux based operating system designed for mobile phoness, built using free software. The second sub-project is the development of hardware devices on which Openmoko Linux runs. The first device released was the Neo 1973, which will soon be joined by the Neo Freerunner some time in 2008. Unlike most other mobile phone platforms, these phones are designed to provide end users with the ability to modify the operating system and software stack. Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 48: First International Computer, Inc. is the company that makes the Neo1973, and is involved heavily in the OpenMoko project. They have sales of around a million phones a year in China, and are in some places a mobile phone operator. Propuesta de Logo * The core team of developers is funded directly by FIC. Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 49: developer resources Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 56: developer programs / forums Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 60: communities to watch Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 61: itsmy.com, the brandname of GOFRESH's mobile community, is the fastest growing mobile picture&video community in the world generating more than 200 million mobile web PIs a month! itsmy.com's philosophy is to give every mobile phone user a personal homepage in the mobile internet, a startpage, from where he/she can start exploring the various community services such as mobileTV, chats, picture&video blogs, homepages, user personalized content tools, galleries, tones and many, many more. Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 62: Founded in 2004, GetJar (http://www.getjar.com/ wap.getjar.com) is the world's most popular mobile application distribution and developer community, with over 200,000 registered developer and beta-tester accounts. GetJar operates a groundbreaking business model in which all industry groups from consumers and developers to publishers and advertisers are connected in an interactive environment, which also gives users an active role in product development. With over 100 million downloads from the site in just two years, and currently averaging over 8 million downloads per month, GetJar sits at the heart of the mobile development world, with visitors to the site coming from 135 countries worldwide. GetJar has closed a Series A investment from Accel Partners in November 07. GetJar is based in the UK and Lithuania. Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 63: Mobile social network mig33 received, January 08, $13.5 million in a second round of funding led by Menlo Park-based VC firm DCM. First round investors mig33 will use the funding to continue expanding the company both in the US and around the world. Its service lets users chat and send instant messages and emails, make VoIP calls, and share photos on a platform that works across mobile operators. It says it currently counts 9 million users in over 200 countries, who rack up 2 million sessions per day sending more than 45 million messages in that time. They also share one million photos a month. Founded by Steven Goh and Mei Lin Ng in December 2005, mig33 has quickly spread around the world, growing to millions of users in more than 200 countries. Driven on the strength of user recommendations, mig33 is accessible on most mobile phones, even basic models, and will enable the first Internet experience for millions more who connect to the Internet for the first time from their mobile phones. It's more than just surfing the Web - mig33 brings all the communications power of the PC right to the palm of the hand. Project Goth Inc. is the parent company of mig33, headquartered in Burlingame, California, USA. The company Propuesta de Logo is funded by private investors and venture capital firms including Accel Partners, Redpoint Ventures, and DCM. Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 64: some cool stuff Propuesta de Logo Rudy De Waele Over The Air, London - April 4, 2008 dotopen dotopen dotopen

Slide 67: Platforms: BlackBerry, Java (J2ME), Symbian GetJar Rank: 11 Version: J2ME: 0.9.4, Symbian: 0.9.0 Type: Freeware Added: 2006 Oct 21 Updated: 2008 Mar 17 User rating: 7.94 (198 votes) [view graph] Downloads: 1.017.892 (35.126 last week) Propuesta de Logo Rudy De Waele

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