Mobile 2.0 Conference Introduction, San Francisco

Slide 1: mobile 2.0

Slide 2: ?

Slide 3: all-IP environment (all technologies become available on cell phones) GSM • UMTS/3G • GPS • DVB-H • HSDPA • Bluetooth • Wi-Fi/Wimax • Fixed Networks • Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 4: application mash-ups sms • voice • voip • messaging • presence tools • rss to sms • click to call • mobile search • maps • widgets • media sharing • podcasting • video apps • hyperlocal services • bluetooth/ wi-fi download zones • Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 5: innovation is happening everywhere (the world is flat) Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 6: Image by Paul Watson

Slide 7: web 2.0 going mobile?

Slide 8: not really mobile 2.0 just yet! Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 9: lots of different devices convergent apps & services

Slide 10: Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 11: one web?

Slide 12: mobile web

Slide 13: .mobi web

Slide 14: iphone web psp web … web

Slide 15: things to consider

Slide 16: • context relevant - desktop is not a mobile screen! • synchronisation between web & mobile • create compelling user experiences • social interaction (profile & personal media exchange, chat & messaging, status updates) • location - find places as well as people (hyperlocal) • user choice vs. operator (walled garden) Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 17: • building solid user base - think global, act viral! • address book integration ! • perpetual beta on the phone is a different concept • ubiquitous access - more operator independant • constraints: • latency • battery life • bandwith limitation • privacy • security Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 18: what about presence?

Slide 19: Communication (Internet of Now) IM, PRESENCE AND VOIP INSTANT MOBILE MEDIA Internet Mobile THE “OLD” INTERNET OLD MOBILE CONTENT PORTALS Content (Virtual internet) raimo.jaiku.com Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 20: Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 21: Communication (Internet of Now) My Maps Internet Mobile Content NOT SO INTERESTING AREA (Virtual internet) raimo.jaiku.com Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Slide 22: mobile 2.0 categories / players

Slide 23: Audio (Nokia Podcasting, Visual Radio, Rhapsody, iTunes) • Development Platforms (mFoundry, Funambol) • Entreprise (SoonR) • Imaging (scanR, Shozu, Daem Interactive) • Location-Based (buddyping, loopt, Plazes, Socialight, dodgeball) • Media Sharing (Shozu, Mosh, MoJungle, PixPulse, PixSense, • SharpCast) Microblogging (Jaiku, Twitter, Pownce, Frazr, Fanfou, Zuosa, Blabto) • Mobile advertising (Google, AdMob, Smaato, Nokia, JumpTap) • Mobilize (BluePulse, Plusmo, Winksite) • POS Mobile Channels (Futurlink) • QR-codes (BeeTagg, Kaywa, ShotCode) • Search (Google, Yahoo, Taptu) • Shopping (Frucall, Text2Store) • Social Media (Facebook, MySpace, MyStrands, Mobiluck, Zingku) • Transactions (Mobo, MyNuMo) • Video (YouTube, ViiF, Oplayo, vpod.tv, JuiceCaster, ComVu) • VoIP (Fring, Jajah, Rebtel, Cellity, Gizmo, GrandCentral, TalkPlus, • Truphone) Widgets (Bling, Widsets, Mojax, Webwag) •

Slide 24: “3” launches flat-rate mobile (november 06)

Slide 26: thank you! m-trends.org rudydw.jaiku.com twitter.com/mtrends