mobile 2.0

?

all-IP environment
(all technologies become available on cell phones)
GSM
•
UMTS/3G
•
GPS
•
DVB-H
•
HSDPA
•
Bluetooth
•
Wi-Fi/Wimax
•
Fixed Networks
•
Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

application mash-ups
sms
•
voice
•
voip
•
messaging
•
presence tools
•
rss to sms
•
click to call
•
mobile search
•
maps
•
widgets
•
media sharing
•
podcasting
•
video apps
•
hyperlocal services
•
bluetooth/ wi-fi download zones
•
Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

innovation is happening everywhere
(the world is flat)
Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Image by Paul Watson

web 2.0 going mobile?

not really mobile 2.0 just yet!
Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

lots of different devices
convergent apps & services

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

one web?

mobile web

.mobi web

iphone web
psp web
… web

things to consider

• context relevant - desktop is not a mobile screen!
• synchronisation between web & mobile
• create compelling user experiences
• social interaction (profile & personal media exchange, chat &
messaging, status updates)
• location - find places as well as people (hyperlocal)
• user choice vs. operator (walled garden)
Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

• building solid user base - think global, act viral!
• address book integration !
• perpetual beta on the phone is a different concept
• ubiquitous access - more operator independant
• constraints:
• latency
• battery life
• bandwith limitation
• privacy
• security
Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

what about presence?

Communication
(Internet of Now)
IM, PRESENCE AND VOIP INSTANT MOBILE MEDIA
Internet Mobile
THE “OLD” INTERNET OLD MOBILE CONTENT PORTALS
Content
(Virtual internet)
raimo.jaiku.com
Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

Communication
(Internet of Now)
My Maps
Internet Mobile
Content NOT SO INTERESTING AREA
(Virtual internet)
raimo.jaiku.com
Rudy De Waele - mTrends Mobile 2.0 San Francisco October15, 2007

mobile 2.0 categories / players

Audio (Nokia Podcasting, Visual Radio, Rhapsody, iTunes)
•
Development Platforms (mFoundry, Funambol)
•
Entreprise (SoonR)
•
Imaging (scanR, Shozu, Daem Interactive)
•
Location-Based (buddyping, loopt, Plazes, Socialight, dodgeball)
•
Media Sharing (Shozu, Mosh, MoJungle, PixPulse, PixSense,
•
SharpCast)
Microblogging (Jaiku, Twitter, Pownce, Frazr, Fanfou, Zuosa, Blabto)
•
Mobile advertising (Google, AdMob, Smaato, Nokia, JumpTap)
•
Mobilize (BluePulse, Plusmo, Winksite)
•
POS Mobile Channels (Futurlink)
•
QR-codes (BeeTagg, Kaywa, ShotCode)
•
Search (Google, Yahoo, Taptu)
•
Shopping (Frucall, Text2Store)
•
Social Media (Facebook, MySpace, MyStrands, Mobiluck, Zingku)
•
Transactions (Mobo, MyNuMo)
•
Video (YouTube, ViiF, Oplayo, vpod.tv, JuiceCaster, ComVu)
•
VoIP (Fring, Jajah, Rebtel, Cellity, Gizmo, GrandCentral, TalkPlus,
•
Truphone)
Widgets (Bling, Widsets, Mojax, Webwag)
•

“3” launches flat-rate mobile
(november 06)

thank you!
m-trends.org
rudydw.jaiku.com
twitter.com/mtrends