Threats and opportunities of increasing
                  openness in the mobile ecosystem

                Threats and op...
about me




Rudy De Waele   Future of Mobile, London - November 17, 2008
dotopen is an open innovation consulting firm advising start-ups
      and established companies with their strategic posi...
THE MOBILE DEVICE BECOMES
                PEOPLE’S PRIMARY INTERFACE
                TO THE INTERNET AND SOCIAL
          ...
something about the

                                   Robert Cailliau is a Belgian computer scientist
                  ...
Image by David Recordon




Rudy De Waele   Future of Mobile, London - November 17, 2008
openness fosters ecosystem development
          openness as ecosystem enabler


                                         ...
“open” means different things to people
      Dictionary.com

      –adjective
      1. 
 not closed or barred at the time...
open standard

        An open standard is a standard that is publicly available and has various
        rights to use ass...
openness fosters ecosystem development
          openness as ecosystem enabler




                                       ...
et share. Unlike the internet browser market, there are many competing solutions that have led to a fragmented
s Mozilla a...
browsers




Rudy De Waele   Future of Mobile, London - November 17, 2008
browsers

                           WebKit is an open source application
                           framework that provid...
openness fosters ecosystem development
          openness as ecosystem enabler




                                       ...
platforms




Rudy De Waele   Future of Mobile, London - November 17, 2008
openness fosters ecosystem development
          openness as ecosystem enabler




                                       ...
iPhone App Store


                                  The iPhone is a revolutionary handset.
                              ...
facebook mobile 3x growth to 15 M users in 2008


                                         The most recent change made to ...
facebook iphone app vs. browser




Rudy De Waele          Future of Mobile, London - November 17, 2008
openness fosters ecosystem development
          openness as ecosystem enabler




                                       ...
openness fosters ecosystem development
          openness as ecosystem enabler




                                       ...
open devices

          Openmoko™ is a project dedicated to delivering
          mobile phones with an open source softwar...
openness fosters ecosystem development
          openness as ecosystem enabler


                                         ...
Google encouraged the FCC (Federal Communications Commission) to require the
        adoption of four types of quot;openqu...
am I missing something?




Rudy De Waele      Future of Mobile, London - November 17, 2008
Contextual Communication
                      - about presence, location and communities -

                             ...
presence

                      what can                        Truveo, seesmic,
                        I do             ...
anything else?




Rudy De Waele   Future of Mobile, London - November 17, 2008
brew   browsers
                                                                                   applications
  platform...
so what’s next?




Rudy De Waele   Future of Mobile, London - November 17, 2008
future of mobile search © Mac Funamizu




Rudy De Waele             Future of Mobile, London - November 17, 2008
At the Web 2.0 Summit, Intel CEO Paul Otellini introduced a mobile device
        that runs language translation software....
Rudy De Waele   Future of Mobile, London - November 17, 2008
Rudy De Waele   Future of Mobile, London - November 17, 2008
Rudy De Waele   Future of Mobile, London - November 17, 2008
Rudy De Waele   Future of Mobile, London - November 17, 2008
brio network




            tangible interaction with objects is
            starting to emerge for games and toys
      ...
Agilewaves has developed the
  Resource Monitor, a web-based
  system that actively monitors
  electric, gas and water usa...
the smule phenomenon




Rudy De Waele     Future of Mobile, London - November 17, 2008
audio-based social network




Rudy De Waele       Future of Mobile, London - November 17, 2008
Rudy De Waele   Future of Mobile, London - November 17, 2008
some more opportunities




Rudy De Waele      Future of Mobile, London - November 17, 2008
Rudy De Waele   Future of Mobile, London - November 17, 2008
!quot;#$%&'#$(%)&*#+,#-./$%+,.$&0$#12'2$%32*4(52'$62%&,'#*+#2$+$5&,4(,5(,7$8quot;'(,2''$%&62-/$,&#$&,-.$0&*$
     #12$'2*4...
Momentum



     mHealth
                         Success




                PotentialChallenges
                        ...
promoting mHealth with Social Networking
                              The worldwide health challenges facing tens of mill...
promoting mHealth with Social Networking




                          Source: mHealth in the Global South - Landscape Ana...
quot;The best way to predict the future is to create it.quot;




                                                 Peter F...
Thank You!
                 rudy@dotopen.eu

                    m-trends.org
                twitter.com/mtrends




Rudy...
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Future Of Mobile

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My talk on threats and opportunities of increasing openness in the mobile ecosystem at the Future of Mobile in London on November 17, 2008 - http://www.future-of-mobile.com/2008/london/

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Future Of Mobile

  1. 1. Threats and opportunities of increasing openness in the mobile ecosystem Threats and opportunities of increasing openness in the mobile ecosystem Image © Carsonified Rudy De Waele Future of Mobile, London - November 17, 2008
  2. 2. about me Rudy De Waele Future of Mobile, London - November 17, 2008
  3. 3. dotopen is an open innovation consulting firm advising start-ups and established companies with their strategic positioning, defining business models, creating alliances, and identifying market and funding opportunities. Clients and projects in UK, USA and Europe. • Co-Founder MobileMonday in Spain (Barcelona & Madrid) • Organizing Committee Mobile 2.0 San Francisco & organizer of Mobile 2.0 Europe Rudy De Waele Future of Mobile, London - November 17, 2008
  4. 4. THE MOBILE DEVICE BECOMES PEOPLE’S PRIMARY INTERFACE TO THE INTERNET AND SOCIAL NETWORKS WE ARE NOW MOVING TOWARDS THE INTERNET OF THINGS Rudy De Waele Future of Mobile, London - November 17, 2008
  5. 5. something about the Robert Cailliau is a Belgian computer scientist who, together with Sir Tim Berners-Lee, developed the World Wide Web. “I was convinced that we needed to build-in a programming language, but the developers, Tim first, were very much opposed. It had to remain completely declarative. Maybe, but the net result is that the programming-vacuum filled itself with the most horrible kluge in the history of computing: Javascript.” “Tim, who had a longer experience with the internet world, convinced me that the web could only survive if all the code was freely available for everyone who wanted to tinker with it. In 1992-1993 I then worked patiently for some 6 months with CERN's Legal Service to draft a document that put the source code into the public domain. This also implied working to convince the managment, up to the Directors, of the need to do so. The result was the document signed on 30 April 1993 that gave the WWW technology to the world.” Rudy De Waele Future of Mobile, London - November 17, 2008
  6. 6. Image by David Recordon Rudy De Waele Future of Mobile, London - November 17, 2008
  7. 7. openness fosters ecosystem development openness as ecosystem enabler Networks 700 MHz - open 2100 MHz UMTS - HSDPA 1800 MHz GSM - EDGE 900 MHz GSM Devices OpenMoco Android Symbian OS iPhone Windows Propietary Applications iPhone Apps Android Apps Closed Apps Facebook Access Linux Platforms JAVA Mozilla BREW Opera Browsers Safari XML Openwave Diversity HTML Standards WAP vs SMS GSM Control TDMA Rudy De Waele Future of Mobile, London - November 17, 2008
  8. 8. “open” means different things to people Dictionary.com –adjective 1. not closed or barred at the time, as a doorway by a door, a window by a sash, or a gateway by a gate: to leave the windows open at night. 2. (of a door, gate, window sash, or the like) set so as to permit passage through the opening it can be used to close. 3. having no means of closing or barring: an open portico. 4. having the interior immediately accessible, as a box with the lid raised or a drawer that is pulled out. 5. relatively free of obstructions to sight, movement, or internal arrangement: an open floor plan. 6. constructed so as to be without cover or enclosure on the top or on some or all sides: an open boat. 7. having relatively large or numerous spaces, voids, or intervals: an open architectural screen; open ranks of soldiers. 8. perforated or porous: an open texture. 9. relatively unoccupied by buildings, fences, trees, etc.: open country. 10. not covered or closed; with certain parts apart: open eyes; open mouth. 11. (...) —Verb phrase 88. open up, a. to become or make open. b. to expand, esp. before the eye: A breathtaking panorama opened up as we reached the top of the hill. c. to achieve the initial development of: to open up a business office; to open up trade with China. d. Slang. to increase speed or the speed of (a vehicle). Rudy De Waele Future of Mobile, London - November 17, 2008
  9. 9. open standard An open standard is a standard that is publicly available and has various rights to use associated with it. The terms quot;openquot; and quot;standardquot; have a wide range of meanings associated with their usage. The term quot;openquot; is usually restricted to royalty-free technologies while the term quot;standardquot; is sometimes restricted to technologies approved by formalized committees that are open to participation by all interested parties and operate on a consensus basis. The definitions of the term quot;open standardquot; used by academics, the European Union and some of its member governments or parliaments such preclude open standards requiring fees for use. On the standard organisation side, the W3C ensures that its specifications can be implemented on a Royalty-Free (RF) basis. The term quot;open standardquot; is sometimes coupled with quot;open sourcequot; with the idea that a standard is not truly open if it does not have a complete free/open source reference implementation available. Rudy De Waele Future of Mobile, London - November 17, 2008
  10. 10. openness fosters ecosystem development openness as ecosystem enabler Mozilla Opera Browsers Safari XML Openwave Diversity HTML Standards WAP vs SMS GSM Control TDMA Rudy De Waele Future of Mobile, London - November 17, 2008
  11. 11. et share. Unlike the internet browser market, there are many competing solutions that have led to a fragmented s Mozilla aims to launch its product in the second half of 2008 and startups like Skyfire also aim to opimize the browsers est handset manufactures by traffic (Motorola, Samsung, and LG) tend to ship their devices with third party martphone manufactures like Palm, Apple, and RIM have thier own proprietary browsers. Regional browser hare. !quot;#$%&'%(!)quot;*'$(!+#quot;&,(#!-./#( &'()*!+,'-./, h in %# %# %# %# 01/2-*3/!4'5)6/! +,'-./, om 788/..!&/9:,'29 !# quot;# 01/,*!4)2) quot;# !quot;# ss is ;/6/8*quot;05)<' $# 4)8,'.':9!4'5)6/!=>16',/, 4)8,'.':9 4'5)6/ =>16',/, from +6*8(+/,,A es. @%# 4'9','6*!B29/,2/9! +,'-./, C*6D ng E*:*,) %?# 09F/, Opera Mini % of Reqs TelecaSource: AdMob Mobile Metrics Report July 08 Microsoft Mobile Obigo % of Reqs % of Reqs Nokia Rudy De Waele 75.1% LG 41.4% Future of Mobile, London - November 17, 2008HTC 47.3% SonyEricsson 11.6% Samsung 37.2% Samsung 15.3%
  12. 12. browsers Rudy De Waele Future of Mobile, London - November 17, 2008
  13. 13. browsers WebKit is an open source application framework that provides a foundation upon which to build a web browser. WebKit was originally derived by Apple Inc. from the Konqueror browser’s KHTML software library for use as the engine of Mac OS X’s Safari web browser, and has now been further developed by Apple, Nokia, Google, and others. The framework is now used by Omniweb, Shiira, iCab, Adobe AIR, Google Chrome, mobile phones (including the iPhone), Nokia’s Series 60 browser, and Google’s Android platform. Rudy De Waele Future of Mobile, London - November 17, 2008
  14. 14. openness fosters ecosystem development openness as ecosystem enabler Facebook Access Linux Platforms JAVA Mozilla BREW Opera Browsers Safari XML Openwave Diversity HTML Standards WAP vs SMS GSM Control TDMA Rudy De Waele Future of Mobile, London - November 17, 2008
  15. 15. platforms Rudy De Waele Future of Mobile, London - November 17, 2008
  16. 16. openness fosters ecosystem development openness as ecosystem enabler Applications iPhone Apps Android Apps Closed Apps Facebook Platforms JAVA BREW Mozilla Opera Browsers Safari XML Openwave Diversity HTML Standards WAP vs SMS GSM Control TDMA Rudy De Waele Future of Mobile, London - November 17, 2008
  17. 17. iPhone App Store The iPhone is a revolutionary handset. But it is also the key to a virtual gold mine -- the iTunes App Store, where independent developers can become multimillionaires in just a year. Since its launch in July, the App Store h a s gro w n t o b e c o m e a n i n d i e developer's dream come true. Steve Demeter, developer of the vastly p o p u l a r $ 5 i P h o n e ga m e Tr i s m , announced he made $250,000 in profit in just two months. His team? Himself, mainly, with a little bit of help from a friend and a contracted designer (whom he paid $500). If his profits continue at this rate, Demeter will earn nearly $2 million by July 2009. Wired.com - September 18, 2008 Rudy De Waele Future of Mobile, London - November 17, 2008
  18. 18. facebook mobile 3x growth to 15 M users in 2008 The most recent change made to the site, allowing comments to be posted on status messages from your phone, resulted in more than 1 million mobile posts in the first 24 hours. ReadWriteWeb - November 11, 2008 Facebook on the iPhone has 15 - 30% of the total mobile traffic depending on countries. Highly skewed towards high market share due to: 1) interface (iphone site and app) 2) bundle unlimited data plans Rudy De Waele Future of Mobile, London - November 17, 2008
  19. 19. facebook iphone app vs. browser Rudy De Waele Future of Mobile, London - November 17, 2008
  20. 20. openness fosters ecosystem development openness as ecosystem enabler Android Symbian OS iPhone Windows Propietary Applications iPhone Apps Android Apps Closed Apps Facebook Platforms JAVA BREW Mozilla Opera Browsers Safari XML Openwave Diversity HTML Standards WAP vs SMS GSM Control TDMA Rudy De Waele Future of Mobile, London - November 17, 2008
  21. 21. openness fosters ecosystem development openness as ecosystem enabler Devices OpenMoco Android Symbian OS iPhone Windows Propietary Applications iPhone Apps Android Apps Closed Apps Facebook Platforms JAVA BREW Mozilla Opera Browsers Safari XML Openwave Diversity HTML Standards WAP vs SMS GSM Control TDMA Rudy De Waele Future of Mobile, London - November 17, 2008
  22. 22. open devices Openmoko™ is a project dedicated to delivering mobile phones with an open source software stack. The Openmoko stack, which includes a full X server, allows users and developers to transform mobile hardware platforms into unique products. Openmoko license gives developers and users freedom to cosmetically customize their device or radically remix it; change the wallpaper or rebuild the entire house! It grants them the freedom, for example, to transform a phone into a medical device or point of sale device or the freedom to simply install their own favorite software. Rudy De Waele Future of Mobile, London - November 17, 2008
  23. 23. openness fosters ecosystem development openness as ecosystem enabler Networks 700 MHz - open 2100 MHz UMTS - HSDPA 1800 MHz GSM - EDGE 900 MHz GSM Devices OpenMoco Android Symbian OS iPhone Windows Propietary Applications iPhone Apps Android Apps Closed Apps Facebook Platforms JAVA BREW Mozilla Opera Browsers Safari XML Openwave Diversity HTML Standards WAP vs SMS GSM Control TDMA Rudy De Waele Future of Mobile, London - November 17, 2008
  24. 24. Google encouraged the FCC (Federal Communications Commission) to require the adoption of four types of quot;openquot; platforms as part of the license conditions: • Open applications: Consumers should be able to download and utilize any software applications, content, or services they desire; • Open devices: Consumers should be able to utilize a handheld communications device with whatever wireless network they prefer; • Open services: Third parties (resellers) should be able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms; and • Open networks: Third parties (like internet service providers) should be able to interconnect at any technically feasible point in a 700 MHz licensee's wireless network. Rudy De Waele Future of Mobile, London - November 17, 2008
  25. 25. am I missing something? Rudy De Waele Future of Mobile, London - November 17, 2008
  26. 26. Contextual Communication - about presence, location and communities - psychological environment Presence status availability mood what can I do hello world! where? coming from what is/was/will be here? peers physical environment who social environment is Location where? Community where I am going? friends where am I? family Rudy De Waele Future of Mobile, London - November 17, 2008
  27. 27. presence what can Truveo, seesmic, I do hello world! where Metacafe, revlayer, Fora.TV, ? Veoh, Crackle, aniBoom, Viddler, ScanScout, MSNBC, Flixwagon, Facebook, Joost, Habit Industries, Revver, SlapVid, Dailymotion, hulu, who location is community Motionbox, Mobile Radiotones 187.5 where FM, RuTube, Next New Networks, family MindBites, CarDomain Network, friends Pandora.TV, vzaar, PluggedIn, Talicious , Wuapi, Stagevu, Rudy De Waele Future of Mobile, London - November 17, 2008 VReel, bendecho,
  28. 28. anything else? Rudy De Waele Future of Mobile, London - November 17, 2008
  29. 29. brew browsers applications platforms and j2me gestures services windows ethnography startups mobile android user social media blackberry linux experience iphone symbian observation the internet of sensoring things new mobile music environments video NFC devices RFID content games Rudy De Waele Future of Mobile, London - November 17, 2008
  30. 30. so what’s next? Rudy De Waele Future of Mobile, London - November 17, 2008
  31. 31. future of mobile search © Mac Funamizu Rudy De Waele Future of Mobile, London - November 17, 2008
  32. 32. At the Web 2.0 Summit, Intel CEO Paul Otellini introduced a mobile device that runs language translation software. Rudy De Waele Future of Mobile, London - November 17, 2008
  33. 33. Rudy De Waele Future of Mobile, London - November 17, 2008
  34. 34. Rudy De Waele Future of Mobile, London - November 17, 2008
  35. 35. Rudy De Waele Future of Mobile, London - November 17, 2008
  36. 36. Rudy De Waele Future of Mobile, London - November 17, 2008
  37. 37. brio network tangible interaction with objects is starting to emerge for games and toys http://brio.hosting.mrfriday.com/network/ And of course, tangible interaction with objects is perfect for games and toys, this is where it is starting to emerge. Rudy De WaeleBrio Network Future of Mobile, London - November 17, 2008 http://brio.hosting.mrfriday.com/network/
  38. 38. Agilewaves has developed the Resource Monitor, a web-based system that actively monitors electric, gas and water usage in real-time, while automatically calculating carbon footprint. Taking the LEED Agilewaves' sensors can def initively measure the benefits of such building features as green r o o f s , s o l a r p a n e l s, a n d insulated windows -- and let you view the data on your mobile device. infographic by Jason Lee published in Fast Company / October 08 Rudy De Waele Future of Mobile, London - November 17, 2008
  39. 39. the smule phenomenon Rudy De Waele Future of Mobile, London - November 17, 2008
  40. 40. audio-based social network Rudy De Waele Future of Mobile, London - November 17, 2008
  41. 41. Rudy De Waele Future of Mobile, London - November 17, 2008
  42. 42. some more opportunities Rudy De Waele Future of Mobile, London - November 17, 2008
  43. 43. Rudy De Waele Future of Mobile, London - November 17, 2008
  44. 44. !quot;#$%&'#$(%)&*#+,#-./$%+,.$&0$#12'2$%32*4(52'$62%&,'#*+#2$+$5&,4(,5(,7$8quot;'(,2''$%&62-/$,&#$&,-.$0&*$ #12$'2*4(52$)*&4(62*/$8quot;#$0&*$8+,9'$&*$&#12*$)+*#,2*(,7$(,'#(#quot;#(&,':$;(92<('2/$#12*2$('$'&%2$24(62,52$#&$ 'quot;))&*#$#12$5-+(%$&0$+$7*&<(,7$(%)+5#$&,$#12$25&,&%(5$6242-&)%2,#$&0$(#'$quot;'2*':=>$ mServices Growth in Developing Countries $ $!quot;#$%&'()'*+&%,quot;-&.'/%0123'quot;4'5&,&607quot;4#'80$42%quot;&.'' Thailand: Azerbaijan: 25M messages 1 million sent to messages remind Nigeria: sent in people to National support of vote election human rights monitors use effort SMS to Kenya: Philippines: collect data Vodaphone’s More than 3.5 Venezuela: M-Pesa 8 million million banking customers for questions to service has locate mBanking more than services polling Uganda: 1.6 million stations SMS-based customers service for rural water, More than 1.9 Trillion text sanitation messages were sent in 2007…48 information billion on New Years Eve alone. !quot;#$%&'()**+(,-.&$-/.0quot;-/1(,-2.0.#.&(3quot;$(!#2./0-/41&(5&6&1quot;78&-.(9,,!5:;(<=&>/?(@>/A0()*(( Development (IISD) Source: International Institute for Sustainable $ 9%0*02quot;4#'*:&;623'1quot;23'+0-quot;;6'<&210%=quot;4#' Rudy De Waele Future of Mobile, London - November 17, 2008 ?,$#12$'+%2$)2*(&6$#1+#$52--quot;-+*$+552''$1+'$(%)*&426$5&,,25#26,2''/$ 5&%%quot;,(#./$+,6$5&%%quot;,(5+#(&,$+*&quot;,6$#12$<&*-6/$@'&5(+-$,2#<&*9(,7A$ Social Networking in the
  45. 45. Momentum mHealth Success PotentialChallenges Application Needs mHealth for Development Mobile Communications for Health Rudy De Waele Future of Mobile, London - November 17, 2008
  46. 46. promoting mHealth with Social Networking The worldwide health challenges facing tens of millions of citizens, and especially children, present arguably the most significant barrier to global economic development. Fortunately new information and communication technologies (ICTs) are now available to help improve public health, with wireless communications being the most ubiquitous and widely accepted of these technologies within the developing world. Within this context, delivering health care services via mobile communications—commonly referred to as mHealth—has emerged as a potentially revolutionary solution for a wide array of pressing health care and health care system needs. Mobile technology represents a high- reach, cost-efficient method for making health care more accessible, affordable and effective across the developing world. mHealth has the capacity to dramatically expand access to communications and to transmit voice and data at the precise time it is needed, which will empower health care workers to make improved diagnoses and provide citizens with access to health care where it is needed most. “ Mobile technology represents a high-reach, cost-efficient method for making health care more accessible, affordable and effective across the developing world. ” 3 Source: mHealth in the Global South - Landscape Analysis Rudy De Waele Future of Mobile, London - November 17, 2008
  47. 47. promoting mHealth with Social Networking Source: mHealth in the Global South - Landscape Analysis “Information technology is moving away from what nonprofits have the least of - money - and is moving toward what we have the most of - people and community.” Daniel Ben-Horin, founder NetSquared Rudy De Waele Future of Mobile, London - November 17, 2008
  48. 48. quot;The best way to predict the future is to create it.quot; Peter F. Drucker Rudy De Waele Future of Mobile, London - November 17, 2008
  49. 49. Thank You! rudy@dotopen.eu m-trends.org twitter.com/mtrends Rudy De Waele Future of Mobile, London - November 17, 2008

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