Threats and opportunities of increasing
openness in the mobile ecosystem
Threats and opportunities of increasing
openness in the mobile ecosystem
Image © Carsonified
Rudy De Waele Future of Mobile, London - November 17, 2008

about me
Rudy De Waele Future of Mobile, London - November 17, 2008

dotopen is an open innovation consulting firm advising start-ups
and established companies with their strategic positioning,
defining business models, creating alliances, and identifying
market and funding opportunities. Clients and projects in UK,
USA and Europe.
• Co-Founder MobileMonday in Spain (Barcelona &
Madrid)
• Organizing Committee Mobile 2.0 San Francisco &
organizer of Mobile 2.0 Europe
Rudy De Waele Future of Mobile, London - November 17, 2008

THE MOBILE DEVICE BECOMES
PEOPLE’S PRIMARY INTERFACE
TO THE INTERNET AND SOCIAL
NETWORKS
WE ARE NOW MOVING
TOWARDS
THE INTERNET OF THINGS
Rudy De Waele Future of Mobile, London - November 17, 2008

something about the
Robert Cailliau is a Belgian computer scientist
who, together with Sir Tim Berners-Lee,
developed the World Wide Web.
“I was convinced that we needed to build-in a
programming language, but the developers, Tim
first, were very much opposed. It had to remain
completely declarative. Maybe, but the net result
is that the programming-vacuum filled itself with
the most horrible kluge in the history of
computing: Javascript.”
“Tim, who had a longer experience with the
internet world, convinced me that the web could
only survive if all the code was freely available for
everyone who wanted to tinker with it. In
1992-1993 I then worked patiently for some 6
months with CERN's Legal Service to draft a
document that put the source code into the public
domain. This also implied working to convince the
managment, up to the Directors, of the need to do
so. The result was the document signed on 30
April 1993 that gave the WWW technology to the
world.”
Rudy De Waele Future of Mobile, London - November 17, 2008

Image by David Recordon
Rudy De Waele Future of Mobile, London - November 17, 2008

openness fosters ecosystem development
openness as ecosystem enabler
Networks 700 MHz - open
2100 MHz UMTS - HSDPA
1800 MHz GSM - EDGE
900 MHz GSM
Devices OpenMoco
Android
Symbian
OS iPhone
Windows
Propietary
Applications iPhone Apps
Android Apps
Closed Apps
Facebook
Access Linux
Platforms JAVA
Mozilla BREW
Opera
Browsers Safari
XML Openwave Diversity
HTML
Standards WAP vs
SMS
GSM
Control
TDMA
Rudy De Waele Future of Mobile, London - November 17, 2008

“open” means different things to people
Dictionary.com
–adjective
1.
not closed or barred at the time, as a doorway by a door, a window by a sash, or a gateway by a gate: to leave the
windows open at night.
2.
(of a door, gate, window sash, or the like) set so as to permit passage through the opening it can be used to close.
3.
having no means of closing or barring: an open portico.
4.
having the interior immediately accessible, as a box with the lid raised or a drawer that is pulled out.
5.
relatively free of obstructions to sight, movement, or internal arrangement: an open floor plan.
6.
constructed so as to be without cover or enclosure on the top or on some or all sides: an open boat.
7.
having relatively large or numerous spaces, voids, or intervals: an open architectural screen; open ranks of soldiers.
8.
perforated or porous: an open texture.
9.
relatively unoccupied by buildings, fences, trees, etc.: open country.
10.
not covered or closed; with certain parts apart: open eyes; open mouth.
11. (...)
—Verb phrase
88.
open up,
a.
to become or make open.
b.
to expand, esp. before the eye: A breathtaking panorama opened up as we reached the top of the hill.
c.
to achieve the initial development of: to open up a business office; to open up trade with China.
d.
Slang. to increase speed or the speed of (a vehicle).
Rudy De Waele Future of Mobile, London - November 17, 2008

open standard
An open standard is a standard that is publicly available and has various
rights to use associated with it.
The terms \"open\" and \"standard\" have a wide range of meanings
associated with their usage. The term \"open\" is usually restricted to
royalty-free technologies while the term \"standard\" is sometimes
restricted to technologies approved by formalized committees that are
open to participation by all interested parties and operate on a consensus
basis.
The definitions of the term \"open standard\" used by academics, the
European Union and some of its member governments or parliaments
such preclude open standards requiring fees for use. On the standard
organisation side, the W3C ensures that its specifications can be
implemented on a Royalty-Free (RF) basis.
The term \"open standard\" is sometimes coupled with \"open source\" with
the idea that a standard is not truly open if it does not have a complete
free/open source reference implementation available.
Rudy De Waele Future of Mobile, London - November 17, 2008

openness fosters ecosystem development
openness as ecosystem enabler
Mozilla
Opera
Browsers Safari
XML Openwave Diversity
HTML
Standards WAP vs
SMS
GSM
Control
TDMA
Rudy De Waele Future of Mobile, London - November 17, 2008

et share. Unlike the internet browser market, there are many competing solutions that have led to a fragmented
s Mozilla aims to launch its product in the second half of 2008 and startups like Skyfire also aim to opimize the
browsers
est handset manufactures by traffic (Motorola, Samsung, and LG) tend to ship their devices with third party
martphone manufactures like Palm, Apple, and RIM have thier own proprietary browsers. Regional browser
hare.
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Opera Mini % of Reqs TelecaSource: AdMob Mobile Metrics Report July 08 Microsoft Mobile
Obigo % of Reqs % of Reqs
Nokia Rudy De Waele 75.1% LG 41.4%
Future of Mobile, London - November 17, 2008HTC 47.3%
SonyEricsson 11.6% Samsung 37.2% Samsung 15.3%

browsers
Rudy De Waele Future of Mobile, London - November 17, 2008

browsers
WebKit is an open source application
framework that provides a foundation upon
which to build a web browser. WebKit was
originally derived by Apple Inc. from the
Konqueror browser’s KHTML software
library for use as the engine of Mac OS X’s
Safari web browser, and has now been
further developed by Apple, Nokia, Google,
and others.
The framework is now used by Omniweb,
Shiira, iCab, Adobe AIR, Google Chrome,
mobile phones (including the iPhone),
Nokia’s Series 60 browser, and Google’s
Android platform.
Rudy De Waele Future of Mobile, London - November 17, 2008

openness fosters ecosystem development
openness as ecosystem enabler
Facebook
Access Linux
Platforms JAVA
Mozilla BREW
Opera
Browsers Safari
XML Openwave Diversity
HTML
Standards WAP vs
SMS
GSM
Control
TDMA
Rudy De Waele Future of Mobile, London - November 17, 2008

platforms
Rudy De Waele Future of Mobile, London - November 17, 2008

openness fosters ecosystem development
openness as ecosystem enabler
Applications iPhone Apps
Android Apps
Closed Apps
Facebook
Platforms JAVA
BREW
Mozilla
Opera
Browsers Safari
XML Openwave Diversity
HTML
Standards WAP vs
SMS
GSM
Control
TDMA
Rudy De Waele Future of Mobile, London - November 17, 2008

iPhone App Store
The iPhone is a revolutionary handset.
But it is also the key to a virtual gold
mine -- the iTunes App Store, where
independent developers can become
multimillionaires in just a year.
Since its launch in July, the App Store
h a s gro w n t o b e c o m e a n i n d i e
developer's dream come true. Steve
Demeter, developer of the vastly
p o p u l a r $ 5 i P h o n e ga m e Tr i s m ,
announced he made $250,000 in profit
in just two months. His team? Himself,
mainly, with a little bit of help from a
friend and a contracted designer (whom
he paid $500). If his profits continue at
this rate, Demeter will earn nearly $2
million by July 2009.
Wired.com - September 18, 2008
Rudy De Waele Future of Mobile, London - November 17, 2008

facebook mobile 3x growth to 15 M users in 2008
The most recent change made to the
site, allowing comments to be posted on
status messages from your phone,
resulted in more than 1 million mobile
posts in the first 24 hours.
ReadWriteWeb - November 11, 2008
Facebook on the iPhone has 15 - 30% of
the total mobile traffic depending on
countries.
Highly skewed towards high market
share due to:
1) interface (iphone site and app)
2) bundle unlimited data plans
Rudy De Waele Future of Mobile, London - November 17, 2008

facebook iphone app vs. browser
Rudy De Waele Future of Mobile, London - November 17, 2008

openness fosters ecosystem development
openness as ecosystem enabler
Android
Symbian
OS iPhone
Windows
Propietary
Applications iPhone Apps
Android Apps
Closed Apps
Facebook
Platforms JAVA
BREW
Mozilla
Opera
Browsers Safari
XML Openwave Diversity
HTML
Standards WAP vs
SMS
GSM
Control
TDMA
Rudy De Waele Future of Mobile, London - November 17, 2008

openness fosters ecosystem development
openness as ecosystem enabler
Devices OpenMoco
Android
Symbian
OS iPhone
Windows
Propietary
Applications iPhone Apps
Android Apps
Closed Apps
Facebook
Platforms JAVA
BREW
Mozilla
Opera
Browsers Safari
XML Openwave Diversity
HTML
Standards WAP vs
SMS
GSM
Control
TDMA
Rudy De Waele Future of Mobile, London - November 17, 2008

open devices
Openmoko™ is a project dedicated to delivering
mobile phones with an open source software
stack.
The Openmoko stack, which includes a full X
server, allows users and developers to
transform mobile hardware platforms into
unique products.
Openmoko license gives developers and users
freedom to cosmetically customize their device
or radically remix it; change the wallpaper or
rebuild the entire house! It grants them the
freedom, for example, to transform a phone into
a medical device or point of sale device or the
freedom to simply install their own favorite
software.
Rudy De Waele Future of Mobile, London - November 17, 2008

openness fosters ecosystem development
openness as ecosystem enabler
Networks 700 MHz - open
2100 MHz UMTS - HSDPA
1800 MHz GSM - EDGE
900 MHz GSM
Devices OpenMoco
Android
Symbian
OS iPhone
Windows
Propietary
Applications iPhone Apps
Android Apps
Closed Apps
Facebook
Platforms JAVA
BREW
Mozilla
Opera
Browsers Safari
XML Openwave Diversity
HTML
Standards WAP vs
SMS
GSM
Control
TDMA
Rudy De Waele Future of Mobile, London - November 17, 2008

Google encouraged the FCC (Federal Communications Commission) to require the
adoption of four types of \"open\" platforms as part of the license conditions:
• Open applications: Consumers should be able to download and utilize any
software applications, content, or services they desire;
• Open devices: Consumers should be able to utilize a handheld communications
device with whatever wireless network they prefer;
• Open services: Third parties (resellers) should be able to acquire wireless services
from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory
commercial terms; and
• Open networks: Third parties (like internet service providers) should be able to
interconnect at any technically feasible point in a 700 MHz licensee's wireless network.
Rudy De Waele Future of Mobile, London - November 17, 2008

am I missing something?
Rudy De Waele Future of Mobile, London - November 17, 2008

Contextual Communication
- about presence, location and communities -
psychological environment
Presence status
availability
mood
what can
I do hello world!
where?
coming from
what is/was/will be here? peers
physical environment who
social environment
is
Location where?
Community
where I am going?
friends
where am I? family
Rudy De Waele Future of Mobile, London - November 17, 2008

presence
what can Truveo, seesmic,
I do hello world!
where Metacafe, revlayer, Fora.TV,
? Veoh, Crackle, aniBoom, Viddler,
ScanScout, MSNBC, Flixwagon,
Facebook, Joost, Habit Industries,
Revver, SlapVid, Dailymotion, hulu,
who
location is
community
Motionbox, Mobile Radiotones 187.5
where
FM, RuTube, Next New Networks,
family
MindBites, CarDomain Network,
friends
Pandora.TV, vzaar, PluggedIn,
Talicious , Wuapi, Stagevu,
Rudy De Waele Future of Mobile, London - November 17, 2008
VReel, bendecho,

anything else?
Rudy De Waele Future of Mobile, London - November 17, 2008

brew browsers
applications
platforms and
j2me
gestures services
windows
ethnography startups
mobile android user
social media
blackberry linux experience
iphone
symbian observation
the internet of
sensoring things
new mobile music
environments video
NFC
devices RFID content
games
Rudy De Waele Future of Mobile, London - November 17, 2008

so what’s next?
Rudy De Waele Future of Mobile, London - November 17, 2008

future of mobile search © Mac Funamizu
Rudy De Waele Future of Mobile, London - November 17, 2008

At the Web 2.0 Summit, Intel CEO Paul Otellini introduced a mobile device
that runs language translation software.
Rudy De Waele Future of Mobile, London - November 17, 2008

Rudy De Waele Future of Mobile, London - November 17, 2008

Rudy De Waele Future of Mobile, London - November 17, 2008

Rudy De Waele Future of Mobile, London - November 17, 2008

Rudy De Waele Future of Mobile, London - November 17, 2008

brio network
tangible interaction with objects is
starting to emerge for games and toys
http://brio.hosting.mrfriday.com/network/
And of course, tangible interaction with objects is perfect for games and toys, this is where it is
starting to emerge.
Rudy De WaeleBrio Network Future of Mobile, London - November 17, 2008
http://brio.hosting.mrfriday.com/network/

Agilewaves has developed the
Resource Monitor, a web-based
system that actively monitors
electric, gas and water usage
in real-time, while automatically
calculating carbon footprint.
Taking the LEED Agilewaves'
sensors can def initively
measure the benefits of such
building features as green
r o o f s , s o l a r p a n e l s, a n d
insulated windows -- and let
you view the data on your
mobile device.
infographic by Jason Lee published in Fast Company / October 08
Rudy De Waele Future of Mobile, London - November 17, 2008

the smule phenomenon
Rudy De Waele Future of Mobile, London - November 17, 2008

audio-based social network
Rudy De Waele Future of Mobile, London - November 17, 2008

Rudy De Waele Future of Mobile, London - November 17, 2008

some more opportunities
Rudy De Waele Future of Mobile, London - November 17, 2008

Rudy De Waele Future of Mobile, London - November 17, 2008

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mServices Growth in Developing Countries
$
$!\"#$%&'()'*+&%,\"-&.'/%0123'\"4'5&,&607\"4#'80$42%\"&.''
Thailand:
Azerbaijan: 25M messages
1 million sent to
messages remind
Nigeria: sent in people to
National support of vote
election human rights
monitors use effort
SMS to Kenya: Philippines:
collect data Vodaphone’s More than 3.5
Venezuela: M-Pesa
8 million million
banking customers for
questions to service has
locate mBanking
more than services
polling Uganda: 1.6 million
stations SMS-based customers
service for
rural water, More than 1.9 Trillion text
sanitation messages were sent in 2007…48
information
billion on New Years Eve alone.
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Source: International Institute for Sustainable
$
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Rudy De Waele Future of Mobile, London - November 17, 2008
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5&%%\",(#./$+,6$5&%%\",(5+#(&,$+*&\",6$#12$<&*-6/$@'&5(+-$,2#<&*9(,7A$ Social Networking in the

Momentum
mHealth
Success
PotentialChallenges
Application
Needs
mHealth for Development
Mobile Communications for Health
Rudy De Waele Future of Mobile, London - November 17, 2008

promoting mHealth with Social Networking
The worldwide health challenges facing tens of millions of citizens, and
especially children, present arguably the most significant barrier to global
economic development. Fortunately new information and communication
technologies (ICTs) are now available to help improve public health, with
wireless communications being the most ubiquitous and widely accepted
of these technologies within the developing world.
Within this context, delivering health care services via mobile
communications—commonly referred to as mHealth—has emerged as a
potentially revolutionary solution for a wide array of pressing health care
and health care system needs. Mobile technology represents a high-
reach, cost-efficient method for making health care more accessible,
affordable and effective across the developing world. mHealth has
the capacity to dramatically expand access to communications and
to transmit voice and data at the precise time it is needed, which will
empower health care workers to make improved diagnoses and provide
citizens with access to health care where it is needed most.
“ Mobile technology
represents a high-reach,
cost-efficient method for
making health care more
accessible, affordable
and effective across the
developing world.
”
3
Source: mHealth in the Global South - Landscape Analysis
Rudy De Waele Future of Mobile, London - November 17, 2008

promoting mHealth with Social Networking
Source: mHealth in the Global South - Landscape Analysis
“Information technology is moving away from what nonprofits have the
least of - money - and is moving toward what we have the most of -
people and community.” Daniel Ben-Horin, founder NetSquared
Rudy De Waele Future of Mobile, London - November 17, 2008

\"The best way to predict the future is to create it.\"
Peter F. Drucker
Rudy De Waele Future of Mobile, London - November 17, 2008

Thank You!
rudy@dotopen.eu
m-trends.org
twitter.com/mtrends
Rudy De Waele Future of Mobile, London - November 17, 2008