Change and Innovation in the New Mobile Economy

Change and Innovation in the new mobile economy Rudy de Waele Co-founder, dotopen @mtrends

1. Changes in the mobile ecosystem 2. It's the platform, stupid! 3. Developer economics 4. Where's is this going? Trends!

1. Changes in the mobile ecosystem

“3” launches flat-rate mobile (november 06) Mobile Web 2.0 - London 19/9/07 Rudy De Waele

Mobile Web 2.0 - London 19/9/07 Rudy De Waele

From start up to start app!

Fahma Waluya Rosmansyah Developer, Indonesia 12 years

Steve Mutinda & his Ushahidi Java app

1 billion downloads on G etJar

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2. It's the platform, stupid!

Are you listening?

source: Gartner 8/2010 device market share 34% Nokia Others 19% G’Five 2% ZTE 2% HTC 2% Apple 3% Motorola 3% Sony Ericsson 3% RIM 3% 20% Samsung LG 9%

source: Gartner 8/2010 smartphone market share Symbian 41% 18% RIM 17% Android Other OSs 2% Linux 2% Microsoft Windows Mobile 5% 14% iOS

source: Gartner 8/2010 mobile OS market share 2014 4% 13% 33% 17% 33% 2011 6% 16% 36% 18% 24% 2010 5% 18% 42% 16% 19% 2009 9% 21% 50% 15% 4% Windows RIM Symbian iOS Android Phone

meet the players: distimo 03/2010 nearly 100 App stores

Nielsen, Q409 where are the apps…?

the rise of facebook mobile

!"#$"%&'()*&+$',-'./0/'| United States Distimo - September 2010 most popular categoriesProportion Of Games in Top Category (US, Q3 2010) iPad iPhone 0% 10% 20% 30% 40% 50% 60% Games (Free) Games (Paid) Per the chart above, the Apple App Store for iPhone has the most Games (55% free, 55% paid) among the 0//'%&#$'*&*123+'3**2"43$"&5#6'7&22&8)9':;'<"59&8#'=3+>)$*234)'7&+'=&:"2)'?.-@'7+))6'AB@'*3"9C6'359' $D)'E**2)'E**'F$&+)'7&+'"G39'?.B@'7+))6'A/@'*3"9CH'I3%)#'3+)'2)3#$'*&*123+'"5'J234>J)++;'E**'<&+29'?0-@'

fastest growing mobile apps

iPad ranking of paid apps iPad Highest ranked paid applications Apple App Store for iPad (US, Q3 2010) Pages 0 1234"#5)+6'7**4)8'9:;< =>$)?&+@6'1+&A2;$"B"$@ $9.99 Angry Birds HD . 1234"#5)+6'=5"44":?&'C$A =>$)?&+@6'D>%)#E7+;>A)8'D>%)#EF>%"4@' $4.99 Friendly - Facebook Browser - 1234"#5)+6'G);&H>@'9:;< =>$)?&+@6'I&;">4'J)$H&+K":? $4.99 Rank Application Publisher Category Price L D&&A()>A)+'M&+'"1>A D&&A<"N>+)'C$A< Productivity O/<PP I$>+'N>4K'M&+'"1>A'E'":$)+>;$"B)' 5 Q"$&'R);5:&4&?@'9:;< SA2;>$"&: OL<PP astronomy guide D>%)#E7;$"&:8'D>%)#E T AirAttack HD Art In Games O/<PP Arcade 7 Numbers 7**4)'9:;< Productivity OP<PP U Keynote 7**4)'9:;< Productivity OP<PP D>%)#E7+;>A)8'D>%)#E 9 G#%&#'M&+'"1>A Hemisphere Games OL<PP 12VV4) D>%)#E7;$"&:8'D>%)#E 0/ W&A)+:'=&:X";$Y'Z! =4";K?>%)+<;&% O.<PP

3. Developer economics

it's a global economy

the rise of the cheap & smart

the first 100 androids!

developer programs

Chetan Sharma Consulting 2010 ...and where is the $?

How developers choose

environment allows for far more effective coding, resulting in half as much code The long way to mastery authoring as Symbian. Java ME is lagging slightly behind Android in terms of the overall coding effort. (sometimes) !3+$.B+'D;+'$+EF&$+#'@%';./@+$'+.70'G*.H%$;' !"#$%&#' (%)&*+',+)' -*./0' &10%"+' 2.3.'(4' ,&"#%5/'10%"+' 6*.786+$$9' :9;)&."' <' =' ><' >=' ;%"@0/'A.3+$.B+C' ?<' :%F$7+I'(%)&*+'J+3+*%G+$'47%"%;&7/'?<><'."#'6+9%"#K'1$%#F7+#')9'L&/&%"(%)&*+K':G%"/%$+#')9'M+*+N%"&7.'J+3+*%G+$'O%;;F"&D+/K'' 2F"+'?<><K'P&7+"/+#'F"#+$'O$+.D3+'O%;;%"/'!Q$&)FD%"'RK<'P&7+"/+K'!"9'F/+'%$'$+;&S'%N'@0&/'5%$8';F/@'$+@.&"'@0&/'"%D7+K' Our benchmarking analysis further shows that debugging on Android is faster than on any other platform – and two times faster than debugging on Symbian. Second

Yet views differ significantly by platform. Symbian, Android and mobile web Get out there... developers take the high road and prefer fame over money. Windows Phone, Flash, BlackBerry, iPhone and especially Java developers prefer a nice cash prize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otential for business development is the next biggest motivator, with more than 35 percent of developers very keen to leverage events to build stronger relationships

…showcase your app!

more than 40 events worldwide

4. Where's is this going? Trends!

Mobile Trends 2020 mobile trends for the next 10 a collaborative outlook compliled by Rudy De Waele / m-trends.org

coming to a screen near you! to

“Within 10 years all educational textbooks are expected to be digital, delivered through powerful e-readers.” André Schneider, CEO World Economic Forum

new interfaces Singing Fingers

evolution of text! The Solution: An improved SMS text platform! Ed Maklouf! Sept 2010! CONFIDENTIAL Copyright (C) 2010 siine ltd All Right Reserved Everywhere typing occurs, the Siine engine works to improve UI/UX! •! SMS! •! Email! •! Mobile chat! •! Web browser! Siine replaces the standard Android keyboard." Whenever user types, Siine “app” is automatically open.! CONFIDENTIAL Copyright (C) 2010 siine ltd All Right Reserved

mHealth Source: http://www.mhealthafricasummit.com/

mHealth monitoring tools air pollution | quality of water testing | diabetes | blood & urine tests

mobile retail

location-based advertising Skyhook Local Faves for Esquire June, 2010

Internet of Things

Networked City Image by Fabien Girardin

program or be programmed Photo by Marcin Wichary

PROGRAM OR BE PROGRAMMED

The future is in your hands, make sure you code it well!

Thank you! rudy@dotopen.com @mtrends

this work is licensed under a Attribution-Noncommercial-No Derivative Works 3.0 Unported License http://creativecommons.org/licenses/by-nc-nd/3.0/ This work and its contents are licensed under a Creative Commons Licence. The copyright statement we require you to include when you use our material is: © Copyright 2010 Rudy De Waele /dotopen.com / info@dotopen.com You are free: • to Share — to copy, distribute and transmit the work Under the following conditions: • Attribution — You must attribute the work to Rudy De Waele at http://www.dotopen.com • Noncommercial — You may not use this work for commercial purposes. • No Derivative Works — You may not alter, transform, or build upon this work. The images used in this work are used with permission from a Creative Commons Attribution 3.0 Unported, unless otherwise stated. Thank you for sharing your work: River / image by William Warby / http://www.flickr.com/photos/wwarby/ Steve Mutinda / image by whiteafrican http://www.flickr.com/photos/whiteafrican/ Jobs & Schmidt / image by gizmodo / http://gizmodo.com/5503004/steve-jobs-and-eric-schmidt-spotted-together-again-photos Bedroom / image by Tozzer577 / http://www.flickr.com/photos/tozzer577/3190464687/ African Classroom / image by worldreader / http://www.worldreader.org Singing Fingers / image by Jay Silver / http://www.flickr.com/photos/49822796@N00/ Plant / image by Josh DiMauro / http://www.flickr.com/photos/jazzmasterson/3046719455/ Street construction/ image by Fabien Girardin / http://girardin.org/fabien/ Switch board / image by Marcin Wichary / http://www.flickr.com/photos/mwichary/

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Change and Innovation in the New Mobile Economy

by Rudy De Waele

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