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10 Mobile Trends Impacting Consumer Engagement
 

10 Mobile Trends Impacting Consumer Engagement

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Presentation from the Mobile Engagement 2.0 session at #MIPTV April 15, 2010 - video available here - http://www.mipworld.com/en/miptv/ Blog transcript here - http://bit.ly/bLIE4A

Presentation from the Mobile Engagement 2.0 session at #MIPTV April 15, 2010 - video available here - http://www.mipworld.com/en/miptv/ Blog transcript here - http://bit.ly/bLIE4A

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    10 Mobile Trends Impacting Consumer Engagement 10 Mobile Trends Impacting Consumer Engagement Presentation Transcript

    • 10 mobile trends in consumer engagement rudy de waele cno, dotopen.com @mtrends BY NC ND
    • before we start...
    • dotopen.com is a B2B platform for decision makers to:
    • 1. apps, apps, apps
    • 2. Mobile Social Networking
    • 01-2009 02-2010 Change 11.874 25.137 112% 12.338 11.439 -7% 1.051 4.400 347% source: comScore MobiLens
    • 3. Augmented Reality
    • Don’t order Jean eggs! Paul Sartre sat here reserved buy tickets now! BY NC ND
    • 4. The Touch Web [new interfaces]
    • http://www.pranavmistry.com/projects/sixthsense/
    • 5. Enhanced Location Awareness
    • 6. Internet of Things
    • http://www.nearfield.org/
    • 7. Sensor Networks [Proximity]
    • http://senseable.mit.edu/worldseyes/
    • 8. Cellular Broadband [mobile video explosion]
    • • a whole new generation of wireless networks: 4G / WIMAX / LTE (Long Term Evolution) • LTE downlink peak rates: at least 100 Mbps • video will occupy an estimated 66% of mobile traffic by 2013 (Cisco CTO Padmasree Warrior)
    • 9. Recommendation technology
    • 10. virtual goods [micropayments]
    • merci! rudy@dotopen.com