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Deliver Your Perfect Pitch


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A presentation workshop I gave for students from design schools of Hong Kong, organized by HKAIM, Hong Kong Association of Interactive Marketing

A presentation workshop I gave for students from design schools of Hong Kong, organized by HKAIM, Hong Kong Association of Interactive Marketing

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  • 1. Creative Presentation Workshop Deliver Your Perfect Pitch Prepared by Rudi Leung July 11, 2013
  • 2. Your Lecturer Rudi Leung
  • 3. The Year When I Began My Career In Advertising
  • 4. Copywriter Senior  Writer Crea/ve  Group  Head Crea/ve  Director Associate  Crea/ve  Dir Rudi Leung 1.0
  • 5. Rudi Leung 2.0 Crea/ve  Ambassador Vice  President GM,  HK  &  GZ Dir  of  Comm.   Planning
  • 6. Master  of  Science  In  Marke/ng Bachelor  of  Marke/ng  &  Adver/sing My Second Job
  • 7. My Third Job
  • 8. But I Used To Be Very Shy I grew up with five sisters & I’m the youngest I’m a typical introvert
  • 9. Then I became A Musician It took me a long journey to overcome my fear in standing and performing on a stage
  • 10. Presentation Skill Is Learnable Some people might have it as a gift Some people acquire it via learning & practicing
  • 11. ®  2013  Tribal  Worldwide   Let’s Practice It This Morning
  • 12. ®  2013  Tribal  Worldwide   Deliver Your Perfect Pitch Courtesy of photo: DJ Anto D
  • 13. What’s A Pitch? An attempt to propose, sell, or convince the audience to buy into your idea/product/service Courtesy of photo: GettyImages
  • 14. Why You Need It? A must-have skill in not only the business world, but also charity, politics, & even personal life Courtesy of photo: Kalexanderson
  • 15. Purposes Of A Pitch Engage So they will listen, ask questions & most important, give you more time to talk Intrigue So they will pay attention Convince So they will buy into your idea
  • 16. Course Objective To provide you a framework to construct & deliver a Pitch efficiently Courtesy of photo: GettyImages
  • 17. Learning Outcomes ü Tactics to construct an Elevator Pitch ü Skills in delivering your Pitch ü Basic framework of a Pitch Deck ü Practice & receive comments about your Pitch ü Evaluate your Pitch Style & get feedback
  • 18. What’s An Elevator Pitch? You run into Mr. Li in an elevator & you know that he is interested in investing your business What Do You Do?
  • 19. Why Practicing Elevator Pitch Is So Important?
  • 20. Attention Span Of A Gold Fish 9 Seconds
  • 21. Attention Span Of Human Beings 8 Seconds
  • 22. Time For An Elevator Pitch 120 Seconds
  • 23. People don’t buy what you do; People buy why you do it. Simon Sineck
  • 24. Don’t talk about how large the storage of an iPod has Just tell straight WHY we need an iPod for
  • 25. WHY? Every fan’s dream is to take part in the idol-making process HOW? Fans’ support determines if an individual artist can perform and be successful WHAT? Create a teen idol group with 88 girls. Everyday, only the most-popular 48 will perform in Akihabaara
  • 26. WHY? Imagine if human being is no longer on the top of the food chain HOW? Humanlike but brainless giants come to eat us, mercilessly WHAT? Human beings formed special forces to fight back. They also built tall walls to protect them from giants
  • 27. Introduction 10 Sec WHY - Problem/Situation Analysis 45 Sec HOW - Solution/Your Vision 45 Sec WHAT – Requirement/Do What? 20 Sec
  • 28. Time For A Typical Pitch Presentation 20 Minutes
  • 29. ®  2013  Tribal  Worldwide   How To Start?
  • 30. Don’t Start Straight With Your PowerPoint
  • 31. Conceptualize & Frame Your Story
  • 32. Craft Your Last Slide & Set The Tone First
  • 33. Different Font Type Depicts Different Tone Keep All Font Sizes Larger Than 30 Points
  • 34. Prepare Your Pitch Deck With Various Tools Visuals Slides Statistics PowerPoint Keynote Haiku Deck
  • 35. Visualize your concept Keep it as simple as possible
  • 36. Summarize your pitch in ONE Phrase
  • 37. Title  Page   Overview   Compe//ve   Analysis   Problem   Our   Advantage   Idea/ Solu/on   Sales  &   Marke/ng   Business   Model   KPI   Forecast   The  Team   Milestones   Recap     Why  us?   Reference: Guy Kawasaki “How to Create an Enchanting Pitch” The 12 Slides Principle
  • 38. Recap Of Today’s Workshop
  • 39. Reference: How to give more persuasive presentations: A Q&A with Nancy Duarte (2012/10) 1. Be audience-centric 2. Understand your role 3. Wrap your content in a story A Persuasive Presentation Should Be…
  • 40. Reference: Nancy Duarte “Structure Your Presentation Like a Story” (2012/10)
  • 41. 1.Know Your Audience, What’s In It For Them?
  • 42. 2.Tell A Story And Inspire Them With A Dream, Believe Or Cause
  • 43. 3.Structure/Plan Your Pitch
  • 44. 4.Keep It Short, Simple & Easy To Understand
  • 45. 5.Enjoy The Pitch & Keep Practicing
  • 46. Where Else To Get Inspirations?
  • 47.
  • 48. ®  2013  Tribal  Worldwide   Don’t just present it. Pitch it! Courtesy of photo: DJ Anto D