Rudy Leon-University of Nevada, RenoMatt Upson-Emporia State UniversityLizz Zitron-Carthage College
Outreach isn’t clearly defined• Bringing services to new/non-standard populations?• Embedded librarians?• Off campus librarians?• Orientation librarians?• “librarians on location”?• Marketing and PR?
• Not marketingReach. Out.Connect!• Recognize the complexity of what weoffer• Develop new ways to connect ourexpected users to our services
Outreach is User-CenteredConnect to the folks you wantto reachon their termswith their needs in mind
Outreach is relationship building• staff who work with similar constituencies• the constituency itselfRelationship= Connection, over time, overshared experiencesBuilding relationships takes time.Outreach requires patience