Ruder Finn mHealth Report


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The first ever mHealth report by Ruder Finn, based on a survey of over 1,000 smartphone and tablet users launched October 18, 2012. Working with pollster YouGov, we found that users of smartphones and tablets are interested in health apps but what our respondents really wanted from health-orientated apps is the ability to make appointments at the doctors and check on test results. We think that health app developers need to learn from the makers of games apps about how to engage with people on their smartphones, if the promised mHealth revolution is ever going to happen.

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Ruder Finn mHealth Report

  1. 1. 2012 mHealth reportFrom Ruder Finn London
  2. 2. What is mHealth?• Mobile health or mHealth is the practice of medicine and public health supported by wireless devices such as mobile phones, tablet computers, or personal digital assistants (PDAs)• The World Health Organization believes mHealth can control the spread of non-communicable diseases and is cost effective, scalable and sustainable• In the US the Federal Communications Commission is pushing for mHealth to be routine medical best practice within five years.• The Ruder Finn survey explored whether UK consumers were ready for the mHealth revolution ©Ruder Finn 2012
  3. 3. Ruder Finn mHealth Report• The survey was conducted by YouGov among its online panel of GB adults• Total sample size was 2,148 adults of whom 1,204 had access to a smartphone/ tablet. Fieldwork was undertaken between 26th -29th June 2012• The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+) ©Ruder Finn 2012
  4. 4. Devices ©Ruder Finn 2012
  5. 5. What are people using? % regular users in surveyTablet (not iPad) Android iPhone Most popular apps 120 0 10 20 30 40 100 80 60 Women 40 Men 20 0 Social News Games ©Ruder Finn 2012
  6. 6. Current healthy living app use Healthy living apps usage by device201510 5 Healthy living apps by 0 popularity Healthy eating Calorie counting Fitness 0 5 10 15 20 ©Ruder Finn 2012
  7. 7. Reasons why respondentsdon’t currently use healthapps• I have no need to access health-related apps• I prefer to talk to my doctor in person about any health-related questions• I do not find health apps to be helpful But 21% said they were very or fairly likely to use a service delivered via mobile technology, to better manage their health by the end of the year ©Ruder Finn 2012
  8. 8. What did respondents wantfrom mHealth? ©Ruder Finn 2012
  9. 9. Top three appsFor personal use For doctors and nurses• An app to book an • Monitoring devices that appointment with the GP can alert cares, doctors• An app to view your and nurses is theres a medical records health emergency• An app to check test • An app to access test results results • Devices that enable doctors and nurses to record observations and share information while away from the surgery or hospital ©Ruder Finn 2012