Why social media (India)


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About why Indian businesses should enter the social media bandwagon, especially when the online scenario is burgeoning in India

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Why social media (India)

  1. 1. Getting“Social”
  2. 2. What is social media?
  3. 3. Talking virtually
  4. 4. The traditional media was A monologue Did you have a say??
  5. 5. Today PeopleconverseReal-time
  6. 6. Early internet included message boards and chat roomsAnd today, conversations can take place through* Blogs * Social bookmarks* Microblogs * IM Apps* Online chat * Podcast* RSS * Video sharing* Widgets * Photo sharing* Social networks * Wikis
  7. 7. Todays consumer is empowered, and they do not come to you anymore, so you have to reach out where they hangout !People are no longer just demographicsEvery person has a trust circle whose opinions influence them and no marketing can break that bond
  8. 8. And why is all thisimportan t
  9. 9. # Cost
  10. 10. Inbound vs Outbound marketing TV adsSocial media marketing Print ads / Banner adsBlogging and content marketing HoardingsPodcasts Trade showsWhite papers Telemarketing / Cold callingEbooks Press releasesInfographics Trade showsSearch engine optimization (SEO) Email marketing / Direct mailPay per click (PPC) advertising The cost of going “social” is minimal while outbound marketing proves to be very costly - around 62% more And the ROI - inverse
  11. 11. # Reach
  12. 12. fact In India, there are approx. 121 million internet users as in 2012 Their online activity generally includes social networking 0.95 search/buy non-travel products 0.76 information search 0.74 music download 0.69 job search 0.62 emailing 0.61 search/buy travel products 0.59 pay bills online 0.51 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
  13. 13. Quick facts# Traditional marketing methods redundant with Do Not Call lists, No Direct Mails & Skipping Tv ads “Interrupted Advertising”# India - 75 per cent users under age of 35 years * 1/3rd of Indias online population is between 15 - 24 years# Internet - decision-making tool with search engines and reviews
  14. 14. THEBIGFIVE
  15. 15. Indian users of – 45,825,620 * FB users in Vadodara – 88520, internet user penetration - 7.69%Over 10 million Indian accounts on * 75% of companies now use Twitter as a marketing channel is the 3rd most visited website * It handles 10% of the internet’s traffic users in India – 90,33,354 * Over 150 million members on LinkedIn as of Feb 2012December of 2011 became one of the top 10 largest social networks with 11 million visits per week
  16. 16. seo If you are not on internet, you do not exist.Google is the new Yellow PagesWorldwide, we conduct 88,000,000,000 searches per month on Google.PER SECOND 34,000PER MINUTE 2,000,000PER HOUR 121,000,000PER DAY 3,000,000,000Google+Launched on June 28, 2011, it reached 10 million users by July 14, 2011It is gaining 625,000 users per day If Google can’t find you,neither will anyone else.
  17. 17. photo-sharingFounded in March 2010, Instagram reached the milestone of 1 million users in December 2010In August 2011 Instagram users had uploaded 150 million photos10 million users were using the app by September 2011The release of the Android app version saw 1 million downloads in 1 day!April 2012, Instagram reaches the new milestone of 30 million users______________________________________________________________________There are 152,000,000 blogs on the Internet.Companies that blog have 55% more website visitors.blog
  18. 18. There are many others which are also included in the social mediascenario but not too helpful, especially for those , who are looking forcompany / sector specific marketing
  19. 19. #Measure
  20. 20. ROI METRICS FOR SOCIAL MEDIAsocial media audits help to measureReach, Frequency & Traffic, Influence, Conversations & Transactions,Sustainability and Sentiment
  21. 21. # Future
  22. 22. Social media is not a fadIt is a revolutionIt is how the future generation communicatesAnd soon laptops will be extinct...
  23. 23. situation analysis
  24. 24. Our stand. Digital Mediums Used Current Output Live Streams Microblogs Blogging Photo-sharing Video-sharing
  25. 25. Competitive analysis
  26. 26. Social media can profit aB2B company by(1) building thebusiness’s brand image,(2) educating the keyaccounts about theproducts,(3) creating better searchvisibility,(4) building thoughtleadership and(5) promoting positivereviews.
  27. 27. SUZLON is the world’s third largest manufacturer of wind turbines. It has its presence in 32 countries and employs over 13,000 people. It is very active on both Twitter and Facebook and regularly updates the content on both. One of their most interesting campaigns has been their success at building an online ‘community’ called Pure Air Lovers Society (P.A.L.S). Its success gives proof to the fact that an effective and meaningful Social Media campaign can truly prove to be a great asset.
  28. 28. Tetra Pak is the world’s leading food processing and packaging solutions company. Their website is taking advantage of user connectivity by having “Share options” and they maintain a very active Corporate Twitter Account and manage their Tetra Pak India Facebook Page very effectively.
  29. 29. SaaS venture Deskaway making Project Management softwares, has a buzzing Twitteraccount. “We share news, messages, company culture, thought leadership onCloud/SaaS, product announcements, blog articles on our Twitter stream. This bringsinbound traffic to our site.”
  30. 30. Chevrolet India’s social media campaign focused on engaging automobileenthusiasts, existing/prospective customers and Chevrolet fans with the intent tooffer the best-in-class service and brand experience. Chevrolet India’s Facebook page(www.facebook.com/ chevroletindia) has grown to over 199,000 members andcounting. The forum has also started generating sales leads and dealership querieswhich are actively tracked by the sales team internally.
  31. 31. Your Homework
  32. 32.  Define your companys Social Media Strategy Think “Conversations”, not “Campaigns” Find your rich media niche Develop your personal brand“Digital Image” “Online Reputation” Establish Goals Give them something to talk about How Social are your competitors?
  33. 33. rule #1 Listen
  34. 34. rule #2 Participate
  35. 35. Engagerule #3
  36. 36. Sources:http://www.slideshare.net/PresentationAdvisors/social-media-for-business-5456817http://wiseupmarketing.wordpress.com/2012/04/23/how-to-effectively-use-social-media-for-business-marketing/http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-laterhttp://www.slideshare.net/happykatie/social-networks-for-business-1039370http://www.omllion.com/blog/2011/03/social-media-india-linkedin-india-user-statistics/http://www.linkedin.com/news?viewArticle=&articleID=5599990940535099418&gid=4365573&type=member&itemhttp://www.indiasocial.in/http://www.slideshare.net/PresentationAdvisors/social-media-for-business-5456817http://www.slideshare.net/eskimon/digital-mobile-and-social-media-in-india-april-2011http://www.poweringbrands.com/2011/11/decoding-indias-digital-consumer.htmlhttp://www.digitalbuzzblog.com/the-top-10-social-media-presentations-online/http://www.impactonnet.com/Impact_feature.pdfhttp://blog.hubspot.com/blog/tabid/6307/bid/10810/7-Awesome-B2B-Facebook-Fan-Pages.aspxhttp://www.loveinfographics.com/categories/social-media-infographics/how-social-is-b2b-infographicOther articles