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Google And Future Of It

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  • Main business is search engine, searching for terms and displaying relevant links of websitesGoogle has gotten into software development with its large number of free products like Google docs, google talk, Google earth.Storage of media : collection of personal data and online copies of booksAggregator: aggregator is able to check for new content at user-determined intervals and retrieve the update aka RSS feeds. such as updates about latest news
  • Google is increasingly trying to "to organize the world's information and make it universally accessible and useful“.Keeps track of user search trends and refines the searches accordingly on future use3) Data confidentiality: Will government share its confidential data with Google. Guarantee of data security from hackers and virus attacks4) Too much dependency on Google on data storage and content provider
  • 1) Allows companies to choose search terms which on users queering and Google displays these ads in the Google search page. It generates revenue per click on such ads.
  • DoubleClick offers technology products and services that are sold primarily to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns. The company's main product line is known as DART, which is designed for advertisers and publishers.Remail:email search startup, it’s a startup working to perfect email search on the iPhone. Google has discontinuedRemailiphone application and has removed it from App storeYouTube is a video sharing website on which users can upload and share videos.
  • 1) Google Reader: Is a Web-based aggregator capable of reading Atomand RSS  feeds online or offline
  • AdWords is Google's program through which advertisers purchase terms (orkeywords). When entered as a search term, the keyword triggers the appearance ofthe advertiser's ad and link. An advertiser's purchase of a particular t advertiser's ad and link to be displayed on the user's screen whenever a searcher launches a Google search based on the purchased search term. Advertisers pay Google based on the number of times Internet users “click” on the advertisement, so as to link to the advertiser's website.124 …In addition to Adwords, Google also employs Keyword Suggestion Tool, aprogram that recommends keywords to advertisers to be purchased. The program isdesigned to improve the effectiveness of advertising by helping advertisers identifykeywords related to their area of commerce, resulting in the placement of their adsbefore users who are likely to be responsive to it. … Once an advertiser buys aparticular keyword, Google links the keyword to that advertiser's advertisement.The advertisements consist of a combination of content and a link to the advertiser'swebpage. Google displays these advertisements on the search result page either inthe right margin or in a horizontal band immediately above the column ofrelevance-based search results. These advertisements are generally associated witha label, which says “sponsored link.” …erm causes the
  • By providing free products, Google reinforces its name as an Internet destination and resource.Some of these services also deliver behavioral advertising. But others have no direct revenue.From a business strategy, these free products are less expensive to develop and deliver than thecomparable amount of direct advertising. Moreover, direct advertising is not friendly, so theGoogle app strategy makes sense from its corporate agenda.3)from its traditional approach of associating its name with every ad sold on behalf of its various advertising businesses
  • Originally Google had considered acquiring Facebook (Facebook's executives not interested). Facebook was more than a fast-growing social network. It was, potentially, an enormous source of personal data. Internet users behaved differently on Facebook than anywhere else online: They used their real names, connected with their real friends, linked to their real email addresses, and shared their real thoughts, tastes, and news. Google, on the other hand, knew relatively little about most of its users other than their search histories and some browsing activity.Facebook has strong independent developers who make use of facebook as a platform to run other apps e.g. online games mafia wars etc Apple and Google who earlier collaborated together have now turned rivals with google even entering the mobile market arena with Nexus one posing a threat to apple’s iphone With apple and google turning competitors the CEO of Google Eric Schidt who was also part of the board of directors of apple had to step down due to conflicting interests of both companies
  • Nexus one – Google’s smart phone which uses Android open source OS.5) Google ventures – VC
  • An attempt to rule the web?Speed? Finally High speed processors becoming relevant for lay man?“Speed, simplicity and security are the key aspects of Google Chrome OS. We're designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don't have to deal with viruses, malware and security updates. It should just work.”
  • Google Wave:  It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instantmessaging, wikis, and social networking.Self cannibalization : May affect adversely other google products
  • 1) the broadcaster displays content free to the consumer but surrounded with advertising. Fromthis perspective, YouTube is no different from CBS, Yahoo or web search.2) One year earlier, Google acquiredYouTube for $1.65 billion.19 In the three years since the acquisition, YouTube continues to losemoney and has started a transition from user-generated content to content provided by thetraditional movie and television studios.20 Along the way, of course, it embroiled itself in a billiondollar lawsuit with those same content producers over the unauthorized posting of film andtelevision content by YouTube users.
  • Google believes cloud computing is the future of computing whereas MS believes that cloud computing and desktop computing will go hand in handMicrosoft releases OS code and goes open source ?MS makes revenue by selling advertising & giving support?
  • OHA - Google supported manufacturing consortium
  • Morespecialized devices, like ebooks, email readers,and others are customized for a single purpose. Theadvantages they offer are storage and portability; Google said it is launching a special mobile application for Buzz, as well as weaving Buzz technology into the mobile versions of its flagship Web site and its maps products.
  • Morespecialized devices, like ebooks, email readers,and others are customized for a single purpose. Theadvantages they offer are storage and portability; Google said it is launching a special mobile application for Buzz, as well as weaving Buzz technology into the mobile versions of its flagship Web site and its maps products.
  • Looking at the wide array of products and services, one can wonder whether Google still has afocus. Perhaps Google is treading the path of IBM, growing too diffuse, risking antitrust problemsand thrashing in the market without a clear direction. IBM reinvented itself as a service company,but only after fighting a twenty-year antitrust investigation, launching competitors like Microsoft,and losing the PC market it had created. Or perhaps Google is following in Microsoft’s footsteps,becoming the very company its founders most despised; shifting from innovator to aggregator ofinnovation, acquiring its market share rather than innovating its growth, and struggling to extendits powerful brand into fields in which it has neither presence nor expertise.13 Or perhaps themantra of “don’t be evil” will help it chart a third course, which enables it to remain the darling ofthe public and the stockholders alike.
  • Social CurationBuzz also wants to differentiate itself another way: social curation .The social web right now is largely a mess. There’s simply too much going on, and no one is really working to sort it all out. Google is trying to do that with Buzz by allowing you to import items from services like Twitter, but only show you the best ones. For example, Google says it will hide quick messages like “brb.” The plan is to also auto-collapse items that don’t have a lot of comment activity.
  • Search trends at Google: Too many people are out of work, and the fear of unemployment is changing the behavior of millions more. In the fall, searches related to back-to-school shopping and holiday travel bookings peaked weeks later than usual, as families put off spending as long as possible. At the same time, queries for payday loans have gone up a third in the past two years. Reads: Carr, Nicholas. (2008). “Is Google Making us Stupid?”, Atlantic.com. Washington D.C: The Atlantic.Stross, Randall. (2008). “The Algorithm”. In Planet Google: how one company is transforming our lives (pp. 63-88). London: Atlantic Books.Goldman E. (2008)“Search Engine Bias and the Demise of Search Engine Utopianis”, In Spink, A. and Zimmer, M. (2008) Web Search . Berlin: SpringerBauerlein, M. (2008). “The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30)”. New York: Jeremy P. Tarcher/PenguinCarr argues that our brain has adapted to the way Google present information to us. Instead of reading in depth books and articles, we now scan literature quickly to find what we are looking for. Do you agree with Carr? Or do you think it’s the other way around?By having all sorts of information accessible, we get to it easier; hence, we learn more?Can the accessible information indeed wipe out some of the differences between those with a university degree, scholars and so on and people with no higher education?
  • Providing satellite imagery data to tropical nations of the world who do not have the technological proficiency to accurately monitor and report the state of their forests over time, so that UN can provide financial incentives to rainforest nations to protect their forestsGoogle has filed a patent to deploying the supercomputers necessary to operate its Internet search engines on barges anchored up to 11 km offshore. The “water-based data centres” would use wave energy to power and cool their computers, reducing Google’s costs. Their offshore status would also mean the company would no longer have to pay property taxes on its data centres, which are sited across the world.Google is trying to reduce its carbon footprint by aggressively pursue reductions in our energy consumption through energy efficiency, innovative infrastructure design and operations and on-site renewable energy. Our Google designed data centers use half the energy of typical facilities. We're also working to accelerate the development of economic, clean renewable energy at scale through research and development, investment and policy outreach. At this time, however, such efforts don't cover our entire carbon footprint. Therefore, since 2007 we've gone a step further and made a voluntary commitment to buy carbon offsets to cover the portion of our footprint that we cannot yet eliminate 
  • Technology is the ignored $100 bill; if it had competitive value, someone would have picked it up by now.ultra high-speed broadband networks - Next generation apps: developers and users creating new bandwidth-intensive "killer apps" and services or other uses we can't yet imagine.
  • With Mobile Devices
  • Pop standards thing after.
  • Localization and PersonalizationPromote Location based marketing
  • Transcript

    • 1. Google
      And the Future of IT – Presented by Group D
    • 2. What is Google?
      A Search company
      Software Developer Company
      Media Distributor
      Information Aggregator
      And the Future of IT
      Presented by Group D
    • 3. What is Google?
    • 4. What is Google?
    • 5. What’s a Google?
      "Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman.
      Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.
    • 6. Google vision
      “To organize the world's information and make it universally accessible and useful”
    • 7. Monopoly
      Control on World Info
      User Search trends and data
      ‘Don’t be Evil’ motto
      Data confidentiality?
      Too much dependency
    • 8. Network Effect
      Network effect describes how a service becomes more valuable to its users as more people use the same service
    • 9. Google’s Business Model:
      Source of Revenue
      Advertising (97%,bidding)
      Pay Per Click
      Selling search tools to corporate customers
    • 10. Google’s Business Model:
      Three sets of Customers:
      Internet users (C) , Advertisers (A) and Web Services (W)
      The Offers:
      To (C): Search for anything users can think of free of charge
      To (A): Induce searcher’s traffic to advertiser’s sites
      To (W): Provide Search technology to Web Portals
      Capabilities
      Connection of Data: Precisely connect searched data and advertiser’s data to searchers.
      Establish data marts (map, satellite, street view, etc) as a new web infrastructure to facilitate business transactions
      How value is captured:
      Paid listing advertising (Cost Per Click)
      High Internet Traffic
      High Conversion Rate
    • 11. Capabilities: Core and Non-Core
      New
      Offerings
      /
      Deals
      Map data base
      Open Office
      G-Doc
      Chrome
      browser
      Android phone design
      Build on-line infrastructure
      New
      Offerings
      /
      Deals
      Street view data base
      Server
      Hardware develop
      Satellite data base
      New
      Offerings
      /
      Deals
      Product Marketing
      Activity Core
      Software integration
      Gadgets Design
      Google checkout payment
      Picasa
      Photo
      New
      Offerings

      Deal
      g
      n
      i
      c
      r
      e
      u
      c
      o
      a
      Foundation
      &
      Integrative Capabilities
      S
      p
      S
      Customer experience
      Business Strategies
      Search Algorithm
      Data Connection
      Innovation
      Capability Enhanced
      Activity
      Capability
      Over Time
    • 12. Acquisitions Strategy
      Eliminate Future competitor
      DoubleClick , Remail, YouTube
      Eliminate potential targets for chief competitors
    • 13. Don’t be Evil?
      Copyright Infringement
      Google Reader
      You Tube Concept
      Newspaper, Print media <= Subscription based revenue
      Marginal Cost of accessing content => 0
    • 14. Adwords Business Model
      Advertisers purchase terms
      Searched terms triggers appearance of advertiser’s ad and link
      Keyword Suggestion Tool : program that recommends keywords to advertisers to be purchased
    • 15. Free Products-based Advertising
      Better & friendlier than direct advertising
      Kills the competitors core products
      An alternate strategy of brand promotion
    • 16. Competitors
      (Failed Acquisition in 2007) and (Next Target?)
      Shielding their content from Google search
      Strong independent developers
      Internet users behaved differently
      Apple vs. Google – Mobile market arena
      Common Competitor –
      Interlocking Directorships
    • 17. Need to Diversify
      Nexus
      Android
      Web Store
      Threat to Amazon??
      Step towards Mobile Store
      Venture Capitalism
      Failed in print ad and
      radio ads business
    • 18. Chrome OS (Q3/4 2010)
      Web Centric
      Online Applications
      To popularize Cloud Computing
      Open Source , Lightweight
      Free OS+ Free Storage +Free Software
      • Low cost of computing => More internet users
      • 19. More revenue for Google from its ads
      Speed?
      Large data needs? E.g.. Computer gamers
    • 20. Identify which indicators are the most relevant for you
      Determine how to measure the success of your web site based on your business objectives
      Key PerformanceIndicators
      • Number of visits / Unique Visitors
      • 21. Sales, Averageorder value
      • 22. Page-views, Pages withpublicity
      • 23. Sign-ups, Whitepaperdownloads
      • 24. Etc …
      Track up to 200 goals per account
    • 25. Google Wave
      Beta version a flop ?
      Perceived Usefulness is Low?
      Perceived ease of use?
      Eats RAM , slows down PCs
      Self Cannibalization?
      Q/A type of Internet to Collaborative
      Need for a single roof ?
    • 26. Part of its long-term media-dominance strategy
      Profitability of YouTube: growing concern
      Transition from showing user generated content to move and television studio content
      Moving towards coverage of live coverage of sports tournaments like IPL.
      Revenue Model?
      Hulu.com
    • 27. Google Labs
      Google Code Search - Search public source code
      Google Reader - Use Google's web-based feed reader to keep track of your favorite web sites
      Google Transit - Plan trips using public transportation
      Google Music Trends - See what music is popular among Google Talk users
      Accessible Search - Web search for the visually Impaired
      Google Extensions for Firefox (Google Browser Sync now available) - Add powerful new tools to your Mozilla Firefox browser
      Picasa for Linux - Google's photo organizer now available for Linux users
      Google Notebook - Clip and collect information as you browse the web
      Google Trends - See what the world is searching for
      Google Related Links - Provide your website's visitors with links to useful information
      Google Mars - View some of the most detailed maps of Mars created by NASA scientists
      Google Page Creator - Create your own web pages, quickly and easily
      Google Dashboard Widgets for Mac - Quickly access Google products from within Dashboard
      Google Web Accelerator - Save time online by loading web pages faster
      Google Ride Finder - Find a taxi, limousine or shuttle using real time position of vehicles
      Google Suggest - As you type your search, Google offers keyword suggestions in real time
      Froogle Mobile US | Froogle Mobile UK Improved! - Search for products from your mobile phone using Froogle
      Google Sets - Automatically create sets of items from a few examples
    • 28. Google Vs Microsoft
      Cloud Computing Vs Desktop Computing
      Will they co-exist?
      Chrome Vs IE browsers
      Chrome OS Vs Windows OS
      Android OS Vs Windows CE/Mobile OS
      Office Apps
    • 29. China Vs Google
      Leaving on 10th April?
      Who gains?
      Baidu?
      Competitors
    • 30. Android
      Open handset alliance
      Competing against RIM BlackBerry, Microsoft’s Windows CE/Mobile, Apple’s iPhone, Palm’s Pre, and the Symbian Ltd
    • 31. Mobile Computing
      Fastest growing mobile sales segment – smart phones.
      By 2013 There will be more SmartPhones/SuperPhones (1.82 Billion) than PCs (1.78 Billion) (Source: Gartner)
      Can have access to anytime, anywhere
      access to data and services
      • manage personal information
      • 32. collaborate and easily access and share files
      • 33. keep abreast of social networks
      Emergence of specialized devices customized for a single purpose offer better storage and profitability.
    • 34. Mobile Computing
      Emergence of specialized devices customized for a single purpose offer better storage and profitability.
    • 35. Mobile bandwidth challenge
    • 36. More than just a phone
      Internet browsing
      E-mail
      Instant messaging/social media
      Tablet
      Bookreader/eReader
      Music player/recorder
      Musical instrument
      Photo camera/editor
      Video player/recorder
      GPS device
      Car electronics device
      Home electronics device
      Game computer
      Lots of handy utilities
    • 37. Smartphone sales
      Smartphone sales Q4 2009 41% growth
      Best performers Apple iPhone and Google Android
      source Gartner feb 2010
    • 38. Future of Google
      Lost out on Social Networking
      Imitation =>Company’s Decline <=Google Buzz
      Machine search results vs. Human recommended results
      Advertising => Sustainability
      Acquisition of other companies
      GDrive?
      New search strategies
      Customization features
      Multimedia search
      Voice portals
    • 39. Future of Google
      Google Lifecycle : is it following the trend of IBM or Microsoft or will it chart a third course
      Buzz debacle (Unwanted guest , personal data exposed)
      Social Curation
    • 40. Social Impact
      Google Econometrics
      Haiti
      Epidemic Cause
      Unemployment
      -tive : Hindering Learning
      “Is Google Making us Stupid?” Carr, Nicholas. (2008).
    • 41. Green Initiatives @
      Satellite imagery data
      Supercomputers @ sea
      Carbon Neutrality
    • 42. Future of IT
      IT shifts from an asset to a service
      • Opportunities for new IT projects
      Data migration, cloud based applications.
      Personal Data migration?
      Quantum computing
      The ignored $100 bill
      Mobile becoming the dominant platform for connecting to net
    • 43. Continued..
      Emphasis on doing IT well
      Social Wave on mobile
      Ultra high-speed broadband networks
      World as a wi-fi
      Sematic Web
      Sophisticated personalisation of content
      Location-based/mapping services
    • 44. RSS
      Remixability
      Joy of use
      Affiliation
      Blogs
      tags
      Social software
      Web 2.0
      wikis
      Folksonomy
      Podcasting
      Standardisation
      The long tail
      Participation
      Recommendation
      Information
      IM
      Open API
      Me, identity
      mashup
      metadata
      Audio video content
      AJAX
      Search
      Sync
      Unified messaging
      Services
      Music
      Games, gambling
      Convergence
      Portability
      Data driven
      Cross media services
      3rd Party applications
      Voice
      Mobile content
      Multilingual
      Micro payments
      Mobile Web 2.0
      Awareness
      Content messaging
      SMS
      Usability
      Location
      Mobile Search
      Small Screen
      User individuality
      Device pocketability
      I am a tag
      Icon/ Bling
      Navigation
      mtags
      Size
      Weight
      Icon, logo, ringtones
      Battery
      Voice to tag
      Personalisation
    • 45. 10’
      3’
      Cloud Computing
      1’
    • 46. IP Everywhere
      By 2016 80% + media content will be delivered digitally
    • 47. Web Standards
      Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery:
      Widgets
      Ajax
      SOAP
      CSS
      XML
      RDF
      RSS
      ATOM
      (X)HTML
    • 48. Connectivity
      Ubiquitous computing?
      "Totally ubiquitous computing. One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that will become literally impossible. The distinction between cyberspace and that which isn't cyberspace is going to be unimaginable. There is where they don't have WIFI." - William Gibson
    • 49. The Future
      Time Out?
      “Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of you and each other you will crave, the simple solace of isolation”
      - The resorts of the future will advertise they DON”T have broadband
    • 50. Space
      Context
      Location aware information is more valuable
      Mobile devices make location awareness more
      important/valuable – and expected
      Google today provides mostly the same
      Answers to everyone
    • 51. The Future of IT is… Aligning IT Systems with Business Strategy
      ?
      The Future of IT is…
      INTELLIGENCE
      Answering
      ?
      QA Technology
      Answer Engine
      KNOWLEDGE
      IT - Intelligent Technology
      ONLINE DECISION PROCESSING (OLDP)
      Searching
      Decisioning
      Advising
      Complying
      Recommending
      Scheduling
      Optimizing
      Diagnosing
      Troubleshooting
      Business Intelligence
      A.I. Artificial Intelligence
      Real-Time Decisioning System
      BPM & BRM
      Business Rule Mgmt System
      Web Browser
      Search Engine (Google)
      INFORMATION
      IT - Information Technology
      ONLINE ANALYTICAL PROCESSING (OLAP)
      Analyzing
      Warehousing
      Decision Support
      Mining
      Decision Support
      Multidimensional DatabaseCRM & SCM
      Knowledge Management (KM)Business Rule Engine (BRE)
      Knowledge Base
      Windows (Microsoft)
      WWW URL HTTP
      DATA
      MIS - Management Information Systems
      ONLINE TRANSACTION PROCESSING (OLTP)
      Transacting
      Reporting
      Networking
      Relational DatabaseClient/Server LAN
      Object-Oriented Systems
      Expert System (ES)
      Rulebase
      DP - Data Processing
      BATCH DATA PROCESSING
      Accounting
      Automating
      Magnetic Tape/Flat File
      Hierarchical Database
      COBOL
      Internet e-Mail
      Mainframe Era
      1970’s
      PCRevolution
      1980’s
      World Wide Web
      1990’s
      2000’s
      Wireless Web
      Smart Phone
      Semantic Web
      2010’s
      ?
      INTELLIGENT SYSTEMS
      KNOWLEDGE-BASED SYSTEMS
      Complex rules; Deep/narrow scope of reasoning
      RULE-BASED SYSTEMS
      Simplistic, Externalized, Declarative Rules; Shallow/broad scope of reasoning
      DATA-BASED SYSTEMS Rules hard-wired in code, stored procedures, or triggers
      Copyright © 2008 BIZRULES
    • 52. References
      THE FUTURE ACCORDING TO GOOGLE: TECHNOLOGY POLICY FROM THE STANDPOINT OF AMERICA’S FASTEST-GROWING TECHNOLOGY COMPANY - By Hannibal Travis*11 YALE J.L. & TECH. 209 (2009)
      Searching Inside Google: Cases, Controversies and the Future of the World’s Most Provocative Company by Professor Jon M. Garon (2010)
      Carr, Nicholas. (2008). “Is Google Making us Stupid?”, Atlantic.com. Washington D.C: The Atlantic.
      Stross, Randall. (2008). “The Algorithm”. In Planet Google: how one company is transforming our lives (pp. 63-88). London: Atlantic Books.
      Goldman E. (2008)“Search Engine Bias and the Demise of Search Engine Utopianis”, In Spink, A. and Zimmer, M. (2008) Web Search . Berlin: Springer
      Bauerlein, M. (2008). “The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30)”. New York: Jeremy P. Tarcher/Penguin