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Crisis Management : Mattel Inc. <br />By Group D2<br />
Brief History<br />Founded in 1945 by Harold “Matt” Matson and Elliot Handler ( hence the name “matt-el”)<br />World’s lar...
The Crisis<br />Occurred in Summer 2007<br />436000 Chinese-made toy cars were tainted by lead paint<br />18.2 million toy...
Crisis Management<br />
Video<br />
Recall Tactics : The Good<br /> Accepted the mistake<br />Worked with the CPSC to launch an external media blitz<br />CEO ...
Recall Tactic : The Bad<br /><ul><li>Delayed reporting to the CPSC: 1.5 months
Prematurely shifted blame to China</li></li></ul><li>Thank You<br />
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Crisis Management Mattel Inc

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Crisis Management at Mattel Inc

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  • In this slide please include the brief history of Mattel Inc. i.e. its business, the customers it caters to etc.
  • In the first of what became a veritable recall epidemic, Mattel announced that 436,000 Chinese-made die-cast toy cars were covered with lead paint. Subsequent testing turned up numerous other products tainted by lead paint, which the United States banned more than three decades ago. Mattel also issued a separate recall for another 18.2 million toys, including some in its popular Polly Pocket and Barbie product lines, containing small, powerful magnets that could be harmful to children if swallowed. In all, more than 21 million Mattel-made toys (including more than 80 different Fisher-Price models) from 43 international markets have been deemed unsafe.
  • In this slide I plan to add the video of the CEO highlighting the various
  • This slide will include what were the shortcomings while they handled the media.
  • Transcript of "Crisis Management Mattel Inc"

    1. 1. Crisis Management : Mattel Inc. <br />By Group D2<br />
    2. 2. Brief History<br />Founded in 1945 by Harold “Matt” Matson and Elliot Handler ( hence the name “matt-el”)<br />World’s largest toy making company producing over 800 million toys annually , products include Barbie dolls, Hot Wheels and Matchbox Cars.<br />Barbie line is responsible for more than 80% of Mattel’s profits.<br />65 % of its toys are manufactured in China.<br />In 1997 it announced Global Manufacturing Principles- Ethical standards at factory<br />
    3. 3. The Crisis<br />Occurred in Summer 2007<br />436000 Chinese-made toy cars were tainted by lead paint<br />18.2 million toys contained small and powerful magnets<br />Overall, more than 21 million Mattel–made toys from 43 international market were deemed unsafe<br />
    4. 4. Crisis Management<br />
    5. 5.
    6. 6. Video<br />
    7. 7. Recall Tactics : The Good<br /> Accepted the mistake<br />Worked with the CPSC to launch an external media blitz<br />CEO Eckert apologized to parents in a video posted on website<br />
    8. 8. Recall Tactic : The Bad<br /><ul><li>Delayed reporting to the CPSC: 1.5 months
    9. 9. Prematurely shifted blame to China</li></li></ul><li>Thank You<br />
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