Social Media Strategy Workshop
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Social Media Strategy Workshop

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This is a presentation I did for the BizAcademy.

This is a presentation I did for the BizAcademy.

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Social Media Strategy Workshop Social Media Strategy Workshop Presentation Transcript

  • Social Media Marketing Strategy BizAcademy 2010 Ruby Ku March 17, 2010
  • A little about me… > CGI > Botswana > Waterloo
  • Before we begin... Play video: http://www.youtube.com/watch?v=6ILQrUrEWe8
  • Part 1. What Matters Part 2. 10-Step Guide Part 3. Group Exercise
  • Part 1. What Matters
  • social media ≠ marketing strategy
  • social media = a catalyst to marketing strategy
  • Marketing 101 Story Presence Accessibility Connection Research Cost
  • Marketing 101 Story Presence Accessibility Connection Research Cost catalyst Story Presence Accessibility Connection Research Cost
  • charity: water // success story Play video: http://www.charitywater.org/media/videos/
  • charity: water // homepage learn learn learn learn
  • charity: water // homepage act act act
  • charity: water // blog
  • charity: water // community conversation education promotion
  • charity: water // e-newsletter
  • charity: water // Twestival 1 single night 202 cities around the world $250,000 USD with numbers continuing  Clean water for over 17,000 people
  • Social media done right is a very powerful tool . But you need a plan .
  • Part 2. Social Media Strategy in 10 Steps/
  • 1. What’s your story?
  • 2. What’s the call to action?
  • 3. Who’s leading?
  • 4. What content will you generate?
  • 5. Which social networks will you publish on?
  • 6. Who are the influencers?
  • 7. Listen
  • 8. Interact
  • 9. Measure
  • 10. Repeat (x1000000)
  • Part 3 – Exercise: Group 1 - Step 1-3 Group 2 - Step 4-6
  • Ongoing Exercise: Everybody - Step 7-10
  • For how-to guide: Email [email_address]
  • Ruby Ku http://rubyku.com rubyku85@gmail.com http://www.twitter.com/rubyku http://www.facebook.com/ruby.ku Questions?