Five aspects of  effective networks   -or- Don't push the river,  it flows by itself Ruby Sinreich live:  lotusmedia.org &...
MySpace and Facebook didn’t invent social networks. lotusmedia.org orangepolitics.org
We already had “social marketing” too. lotusmedia.org orangepolitics.org
So... what makes networks “swarm?” lotusmedia.org orangepolitics.org
Strong social ties Personal relationships Trust Awareness lotusmedia.org orangepolitics.org 1
Online social networks (duh) lotusmedia.org orangepolitics.org
Meetups, conferences, parties lotusmedia.org orangepolitics.org http://www.flickr.com/photos/rbucich/3623885548 http://www...
Common story Shared language  Collective narrative lotusmedia.org orangepolitics.org 2
Community-created messaging lotusmedia.org orangepolitics.org MoveOn’s “Obamacan” ad www.obamain30seconds.org   &  www.bus...
Collective editing, hive mind? lotusmedia.org orangepolitics.org
Dense communication grid <ul><ul><li>Facebook, Twitter, Blogs </li></ul></ul><ul><ul><li>E-mail, IM </li></ul></ul><ul><ul...
The community feeds (eats) itself lotusmedia.org orangepolitics.org
Blogs build community, not just online lotusmedia.org orangepolitics.org
Culture of sharing Data, information Skills & expertise Money Space lotusmedia.org orangepolitics.org 4
Sharing knowledge lotusmedia.org orangepolitics.org http://en.wikipedia.org/wiki/Climate_change
Sharing skillz to make great software lotusmedia.org orangepolitics.org
Network awareness Feeling like a member Knowing what the network is for lotusmedia.org orangepolitics.org 5
Flash mobs for fun and advocacy lotusmedia.org orangepolitics.org London -Daily Mail San Francisco -New York Times “ Olymp...
Twitter: socialblogsharingmobilenetwork lotusmedia.org orangepolitics.org
<ul><li>Strong Social Ties </li></ul><ul><li>Common Story </li></ul><ul><li>Dense Communication Grid </li></ul><ul><li>Sha...
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Network-centricity in 5 minutes

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A (hopefully) 5-minute version of my talk on network-centric advocacy for http://IgniteRaleigh.com (the rules are 20 slides for 15 seconds each, no fudging).

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Network-centricity in 5 minutes

  1. 1. Five aspects of effective networks -or- Don't push the river, it flows by itself Ruby Sinreich live: lotusmedia.org & brianandruby.org play: OrangePolitics.org work: HASTAC.org
  2. 2. MySpace and Facebook didn’t invent social networks. lotusmedia.org orangepolitics.org
  3. 3. We already had “social marketing” too. lotusmedia.org orangepolitics.org
  4. 4. So... what makes networks “swarm?” lotusmedia.org orangepolitics.org
  5. 5. Strong social ties Personal relationships Trust Awareness lotusmedia.org orangepolitics.org 1
  6. 6. Online social networks (duh) lotusmedia.org orangepolitics.org
  7. 7. Meetups, conferences, parties lotusmedia.org orangepolitics.org http://www.flickr.com/photos/rbucich/3623885548 http://www.flickr.com/photos/cobalt/248044067/ http://www.flickr.com/photos/danielgreene/2951598183/
  8. 8. Common story Shared language Collective narrative lotusmedia.org orangepolitics.org 2
  9. 9. Community-created messaging lotusmedia.org orangepolitics.org MoveOn’s “Obamacan” ad www.obamain30seconds.org & www.bushin30seconds.org
  10. 10. Collective editing, hive mind? lotusmedia.org orangepolitics.org
  11. 11. Dense communication grid <ul><ul><li>Facebook, Twitter, Blogs </li></ul></ul><ul><ul><li>E-mail, IM </li></ul></ul><ul><ul><li>Phone, SMS </li></ul></ul><ul><ul><li>Face-to-face </li></ul></ul>lotusmedia.org orangepolitics.org 3
  12. 12. The community feeds (eats) itself lotusmedia.org orangepolitics.org
  13. 13. Blogs build community, not just online lotusmedia.org orangepolitics.org
  14. 14. Culture of sharing Data, information Skills & expertise Money Space lotusmedia.org orangepolitics.org 4
  15. 15. Sharing knowledge lotusmedia.org orangepolitics.org http://en.wikipedia.org/wiki/Climate_change
  16. 16. Sharing skillz to make great software lotusmedia.org orangepolitics.org
  17. 17. Network awareness Feeling like a member Knowing what the network is for lotusmedia.org orangepolitics.org 5
  18. 18. Flash mobs for fun and advocacy lotusmedia.org orangepolitics.org London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco”
  19. 19. Twitter: socialblogsharingmobilenetwork lotusmedia.org orangepolitics.org
  20. 20. <ul><li>Strong Social Ties </li></ul><ul><li>Common Story </li></ul><ul><li>Dense Communication Grid </li></ul><ul><li>Sharing Culture </li></ul><ul><li>Network Awareness </li></ul>One more time... lotusmedia.org orangepolitics.org More examples, comments, etc... lotusmedia.org/5things Props to Marty Kearns netcentriccampaigns.org

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