How to think like a network

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The latest variation on my talk about effective networks, this one is for the 2010 NC Tech for Good conference.

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How to think like a network

  1. 1. Ruby Sinreich 
 social network junkie, activist, nonprofit techie, web maven, Generation Xer, mother How to think like a network Download at slideshare.net/rubyji lotusmedia.org/5things N.C. Tech for Good Conference 2010
  2. 2. “The people formerly known - Jay Rosen, Journalism Prof as the audience wish to @jayrosen_nyu http:// inform media people of our journalism.nyu.edu/pubzone/weblogs/ pressthink/2006/06/27/ppl_frmr.html existence, and of a shift in power that goes with the platform shift youʼve all heard about. “You don't own the eyeballs. You don't own the press, which is now divided into pro and amateur zones. You don't control production on the new platform, which isn't one-way. There's a new balance of power between you and us.” http://www.flickr.com/photos/zak/84069772/
  3. 3. “Generations, like people, have personalities, and Millennials – the American teens and twenty- somethings currently making the passage into adulthood – have begun to forge theirs: confident, self- expressive, liberal, upbeat and receptive to new ideas and ways of living.” - Pew Research: “The Millennials: Confident. Connected. Open to Change.” (2010)
  4. 4. MySpace and Facebook 
 didnʼt invent social networks
 http://www.flickr.com/photos/danielgreene/2951598183/ http://www.flickr.com/ photos/cobalt/ 248044067/ http://www.flickr.com/photos/rbucich/3623885548
  5. 5. So... how do you make a network into a "swarm?"
  6. 6. 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness
  7. 7. www.friendsforpeace.org & www.sorryeverybody.com
  8. 8. •    You lie! “In the week after Wilson's outburst, Miller had raised $1.6 million, about three times his 2008 campaign, while Wilson raised $1.8 million.” - Wikipedia “The Democratic National Committee reportedly raised $1 million the day after Obama's speech, a haul credited in part to outrage over Wilson's outburst.” - Newsweek
  9. 9.   Online & offline For example...   Social networks   Blogs   E-mail & SMS   Instant messaging   Phone   Face-to-face
  10. 10. Aggregators, 
 FriendFeed, 
 Buzz, etc.
  11. 11. hierarchical star/hub ring mesh tree (hubs of hubs) http://www.webopedia.com/quick_ref/topologies.asp
  12. 12. “Olympic Torch Route Changed in San Francisco” San Francisco -New York Times London -Daily Mail And Iranʼs “Twitter Revolution!”
  13. 13. 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness
  14. 14. More examples, comments, ideas: •  lotusmedia.org/5things •  netcentriccampaigns.org Contact me: 
 e-mail = ruby@lotusmedia.org Twitter = @ruby 


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