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Building Buzz
 

Building Buzz

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"Social Media Applied: Building Buzz for Your Work" from NTEN with a special Ruby spin....

"Social Media Applied: Building Buzz for Your Work" from NTEN with a special Ruby spin.

Presented as part of the We Are Media workshop at the NC Center for Nonprofits annual conference in 2010.

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    Building Buzz Building Buzz Presentation Transcript

    • Social Media Applied: Building Buzz for Your Work Ruby Sinreich, lotusmedia.org, @ruby
    • WHAT IS BUZZ? Word of mouth Tell a friend Social marketing More than free advertising!  Flickr Photo: abardwell
    • TRUST AND BUZZ Source is reliable Source is authoritative Message is authentic  Flickr Photo: paranoid monk
    • BUILD A NETWORK 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness  Flickr Photo: jepoycamboy
    •  Flickr Photo: www
    •  Flickr Photo: kod
    •   Online & offline For example...   Social networks   Blogs   E-mail & SMS   Instant messaging   Phone   Face-to-face  Flickr Photo: rubyji
    •  Flickr Photo: gem
    •  Flickr Photo: eyeliam
    • THINK LIKE A NETWORK 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness  Learn more at netcentriccampaigns.org  Flickr Photo: jepoycamboy
    • SOCIAL PROOF AND BUZZ We care what other people think (more than we think we do). Are we lemmings?   http://www.copyblogger.com/ social-media-change/  Flickr Photo: RubyJi
    • THE COST OF BUZZ Tools are cheap Time is money  Flickr Photo: M.ADA Culture is priceless
    • SOME TOOLS OF BUZZ Twitter Facebook Digg StumbleUpon YouTube Your web site  Flickr Photo: lambchops Your local… park, bar, church, blog or newspaper web site, neighborhood listserve, bus stop, etc.
    • MISS MANNERS AND BUZZ It’s a cocktail party   Make others feel important   Be smart, witty and funny!   Be relevant   Don’t be rude or self-centered   Put your best foot forward Being awesome is the best way to SEEM awesome  Flickr Photo: Pete Lambert
    • WHAT’S THE THEME FRIENDS NETWORKS TIME RECIPROCITY RELEVANCE  Flickr Photo: the garlands
    • WHAT’S YOUR STORY ?  Flickr Photo: sugarpond
    • More Resources www.wearemedia.org  www.lotusmedia.org