The people formerly known as the audience “ The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve all heard about. “ You don't own the eyeballs. You don't own the press, which is now divided into pro and amateur zones. You don't control production on the new platform, which isn't one-way. There's a new balance of power between you and us.” - Jay Rosen, Journalism Prof http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html See also: The Cluetrain Manifesto (1999), http://cluetrain.com “ We are not seats or eyeballs or end users or consumers. We are human beings – and our reach exceeds your grasp. Deal with it.” http://www.flickr.com/photos/zak/84069772/

“ The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve all heard about.

“ You don't own the eyeballs. You don't own the press, which is now divided into pro and amateur zones. You don't control production on the new platform, which isn't one-way. There's a new balance of power between you and us.”

- Jay Rosen, Journalism Prof http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html

See also: The Cluetrain Manifesto (1999), http://cluetrain.com

“ We are not seats or eyeballs or end users or consumers. We are human beings – and our reach exceeds your grasp. Deal with it.”

Let’s call them… our NETWORK. What makes a network WORK?

Strong Social Ties Common Story Dense Communication Grid Sharing Culture Network Awareness Five elements of effective networks:

Strong Social Ties

Common Story

Dense Communication Grid

Sharing Culture

Network Awareness

Strong social ties Personal relationships Trust Awareness 1

Online social networks (duh)

MySpace and Facebook didn’t invent social networks. http://www.flickr.com/photos/rbucich/3623885548 http://www.flickr.com/photos/cobalt/248044067/ http://www.flickr.com/photos/danielgreene/2951598183/

Common story Shared language Collective narrative 2

Community-created ad messages MoveOn’s “Obamacan” ad www.obamain30seconds.org & www.bushin30seconds.org

Collective editing, hive mind?

Being unique… together www.friendsforpeace.org & www.sorryeverybody.com

Dense communication grid Facebook, Twitter, Blogs E-mail, IM Phone, SMS Face-to-face 3

Facebook, Twitter, Blogs

E-mail, IM

Phone, SMS

Face-to-face

The community feeds (eats) itself

Blogs build community, not just online

Culture of sharing Data, information Skills & expertise Money Space 4

Sharing knowledge http://en.wikipedia.org/wiki/Climate_change

Sharing skillz to make great software

Network awareness Feeling like a member Knowing what the network is for 5

Flash mobs for fun and advocacy London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco” And Iran’s “ Twitter Revolution !”

Twitter: socialblogsharingmobilenetwork

Strong Social Ties Common Story Dense Communication Grid Sharing Culture Network Awareness One more time...

Strong Social Ties

Common Story

Dense Communication Grid

Sharing Culture

Network Awareness

Want more? More examples, comments, ideas: hastac.org/tag/networks lotusmedia.org/5things netcentriccampaigns.org Contact me: e-mail = ruby.s@duke.edu IM = rs178@jabber.duke.edu phone = 919-883-5224

More examples, comments, ideas: hastac.org/tag/networks lotusmedia.org/5things netcentriccampaigns.org

Contact me: e-mail = ruby.s@duke.edu IM = rs178@jabber.duke.edu phone = 919-883-5224