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5 aspects of effective networks in 5 minutes v2

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First draft of Ruby's talk for Ignite NTC 2011.

First draft of Ruby's talk for Ignite NTC 2011.

Published in: Technology, Sports

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  • Overview of network-centric strategy. 1, 2, 3, 4, 5 talk about new media, new platforms, social networks, social media what "the kids" are doing - facebook (myspace, etc.) - twitter - games - mobile phones
  • Transcript

    • 1. Ruby Sinreich social network junkie, activist, nonprofit techie, web maven, Generation Xer, mother How to think like a network Download at slideshare.net/rubyji lotusmedia.org/5things
    • 2. Facebook (& Meetup & Twitter & MySpace & Friendster & …) didn’t invent social networks http://www.flickr.com/photos/rbucich/3623885548 http://www.flickr.com/photos/cobalt/248044067/ http://www.flickr.com/photos/danielgreene/2951598183/
    • 3. People like to do things together, but we don’t like to be told what to do. So... how do you make a network into a "swarm?" Facebook & Meetup & Twitter & Flickr & Foursquare & MySpace & Friendster & Orkut & … didn’t invent social networks
    • 4.
      • I call it network-centric advocacy a.k.a. user-generated a.k.a. people-powered a.k.a. bottom up a.k.a. social marketing a.k.a. grassroots organizing
      • a.k.a. “Web 2.0” etc…
    • 5. Five aspects of effective networks
        • Strong Social Ties
        • Common Story
        • Dense Communication Grid
        • Culture of Sharing
        • Network Awareness
    • 6. 1. Strong social ties
        • Personal relationships
        • Trust
        • Awareness
      http://www.flickr.com/photos/wwworks/1384954600/
    • 7. Some of my networks
    • 8. Some more of my networks
    • 9. Relationships create networks Trust makes them stronger
    • 10. 2. Common story
        • Shared values
        • Collective narrative
      http://www.flickr.com/photos/kodomut/3616901846/
    • 11. Being individuals… together www.friendsforpeace.org & www.sorryeverybody.com
    • 12. Digg: collective editing
    • 13.
      •  
      Get your network in place BEFORE you need it     “ In the week after Wilson's outburst, Miller had raised $1.6 million, about three times his 2008 campaign, while Wilson raised $1.8 million.” - Wikipedia   “ The Democratic National Committee reportedly raised $1 million the day after Obama's speech, a haul credited in part to outrage over Wilson's outburst.” - Newsweek You lie!
    • 14. 3. Dense communication grid
        • Online & offline
        • For example...
          • Social networks
          • Blogs
          • E-mail & SMS
          • Instant messaging
          • Phone
          • Face-to-face
      http://www.flickr.com/photos/eyeliam/2459357063/in/set-72157604852833873/
    • 15. Blog -> community -> movement -> blog -> etc.
    • 16. The community feeds itself
      • Aggregators, FriendFeed, Buzz, etc.
    • 17. Network structures http://www.webopedia.com/quick_ref/topologies.asp hierarchical star/hub tree (hubs of hubs) ring mesh
    • 18. 4. A culture of sharing
        • Data, information
        • Skills & expertise
        • Money
        • Space
        • Links
      http://www.flickr.com/photos/gemsling/338385210/
    • 19. Sharing knowledge
    • 20. Sharing skills & labor: open source software
    • 21. Sharing information & action!
    • 22. 5. Network awareness
        • Feeling like a member
        • Knowing what the network is for
      http://www.flickr.com/photos/fiskfisk/492917705/
    • 23. A global network for Burma
    • 24. Flash mobs for fun & advocacy London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco” … and the Arab world’s “Twitter Revolution” still in progress…
    • 25. Five aspects of effective networks
        • Strong Social Ties
        • Common Story
        • Dense Communication Grid
        • Shared Resources
        • Network Awareness
    • 26. 2. Common story 3. Dense grid 1. Social ties 5. Network awareness 4. Sharing
    • 27. Whew!
      • More examples, comments, ideas:
      • lotusmedia.org/5things
      • netcentriccampaigns.org
      • hastac.org/tag/networks
      • Contact me: e-mail = ruby@lotusmedia.org
      • Twitter = @ruby
      • Photo credits:
      • http://www.flickr.com/photos/wwworks/1384954600/
      • http://www.flickr.com/photos/kodomut/3616901846/
      • http://www.flickr.com/photos/eyeliam/2459357063/
      • http://www.flickr.com/photos/gemsling/338385210/
      • http://www.flickr.com/photos/fiskfisk/492917705/