1. <ul><li>Creating and Sustaining Winning “Fan pages” on Facebook </li></ul>
2. Facebook Ads Incentives Website Conversions
3. Creating A Facebook Business Page – Search Tips The About Box One of the few areas that you are allowed text. Provide some relevant keywords along with a good description.
4. Creating A Facebook Business Page – Search Tips The Info Button Another good field to add keyword rich text and inbound links to your site. Make sure to include address for local searches
5. Creating A Facebook Business Page – Search Tips Make sure to publish content from your sites in addition to status updates.
6. Making The Most of Your Page <ul><li>VS </li></ul>
7. Announcing Your Page <ul><li>Gets lost in your facebook mail </li></ul>The usual way suggest to friends Gets lost in your Facebook mail
8. Announcing Your Page Send them an email directly
9. Applications & App Providers
10. Applications– RSS Graffiti RSS Graffiti automatically publishes to your feed. You set a delay time, and a schedule of checking your feed for new content.
11. Applications– YouTube Video Box Input URL’s of YouTube videos and they show up on your page and in a tab.
12. Applications - ShopTAB Add products right into your Facebook page.
13. Applications- Wildfire
14. Applications- Reveal – Non Reveal Tabs Non Fan Fan
15. Facebook Ads – Paid Media
16. Facebook Ads – Paid Media By segmenting our ads, our cost per lead reduced close to 40% compared to broad campaign
17. Facebook Ads – Paid Media * Facebook Dashboard chart is not Jet Blue’s Campaign
18. Facebook Insights
19. Earned Media: What is Engagement on Facebook? <ul><li>Educational </li></ul><ul><li>Entertaining </li></ul><ul><li>Exclusives </li></ul>
20. What’s the strategy here? What’s feeding your posts?
21. Is it just about you?
22. Case Study
24. 3 “Tags” on this post Youtube Video embedded on facebook page Facebook enabled comments on log
28. Results - Facebook <ul><li>Facebook Referring Traffic </li></ul><ul><li>Overall traffic to the site grew 40% for the month </li></ul><ul><li>Highest conversion rate of any referring or organic traffic – 3.74% </li></ul><ul><li>Over 800 Video Views, 522 new likes </li></ul>