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September 28th, 2010 Web 2.0 Presentation. Creating and Sustaining Winning "Fan Pages" on Facebook

September 28th, 2010 Web 2.0 Presentation. Creating and Sustaining Winning "Fan Pages" on Facebook

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Web 2 0 presentation - #w2e, w2e Presentation Transcript

  • 1.
    • Creating and Sustaining Winning “Fan pages” on Facebook
  • 2. Facebook Ads Incentives Website Conversions
  • 3. Creating A Facebook Business Page – Search Tips The About Box One of the few areas that you are allowed text. Provide some relevant keywords along with a good description.
  • 4. Creating A Facebook Business Page – Search Tips The Info Button Another good field to add keyword rich text and inbound links to your site. Make sure to include address for local searches
  • 5. Creating A Facebook Business Page – Search Tips Make sure to publish content from your sites in addition to status updates.
  • 6. Making The Most of Your Page
    • VS
  • 7. Announcing Your Page
    • Gets lost in your facebook mail
    The usual way suggest to friends Gets lost in your Facebook mail
  • 8. Announcing Your Page Send them an email directly
  • 9. Applications & App Providers
  • 10. Applications– RSS Graffiti RSS Graffiti automatically publishes to your feed. You set a delay time, and a schedule of checking your feed for new content.
  • 11. Applications– YouTube Video Box Input URL’s of YouTube videos and they show up on your page and in a tab.
  • 12. Applications - ShopTAB Add products right into your Facebook page.
  • 13. Applications- Wildfire
  • 14. Applications- Reveal – Non Reveal Tabs Non Fan Fan
  • 15. Facebook Ads – Paid Media
  • 16. Facebook Ads – Paid Media By segmenting our ads, our cost per lead reduced close to 40% compared to broad campaign
  • 17. Facebook Ads – Paid Media * Facebook Dashboard chart is not Jet Blue’s Campaign
  • 18. Facebook Insights
  • 19. Earned Media: What is Engagement on Facebook?
    • Educational
    • Entertaining
    • Exclusives
  • 20. What’s the strategy here? What’s feeding your posts?
  • 21. Is it just about you?
  • 22. Case Study
  • 23.  
  • 24. 3 “Tags” on this post Youtube Video embedded on facebook page Facebook enabled comments on log
  • 25.  
  • 26.  
  • 27.  
  • 28. Results - Facebook
    • Facebook Referring Traffic
    • Overall traffic to the site grew 40% for the month
    • Highest conversion rate of any referring or organic traffic – 3.74%
    • Over 800 Video Views, 522 new likes
  • 29. facebook.com/pathinteractive @rubenq http://www.linkedin.com/in/rubenquinones