Web 2 0 presentation - #w2e, w2e

Creating and Sustaining Winning “Fan pages” on Facebook

Facebook Ads Incentives Website Conversions

Creating A Facebook Business Page – Search Tips The About Box One of the few areas that you are allowed text. Provide some relevant keywords along with a good description.

Creating A Facebook Business Page – Search Tips The Info Button Another good field to add keyword rich text and inbound links to your site. Make sure to include address for local searches

Creating A Facebook Business Page – Search Tips Make sure to publish content from your sites in addition to status updates.

Making The Most of Your Page
VS

Announcing Your Page
Gets lost in your facebook mail
The usual way suggest to friends Gets lost in your Facebook mail

Announcing Your Page Send them an email directly

Applications & App Providers

Applications– RSS Graffiti RSS Graffiti automatically publishes to your feed. You set a delay time, and a schedule of checking your feed for new content.

Applications– YouTube Video Box Input URL’s of YouTube videos and they show up on your page and in a tab.

Applications - ShopTAB Add products right into your Facebook page.

Applications- Wildfire

Applications- Reveal – Non Reveal Tabs Non Fan Fan

Facebook Ads – Paid Media

Facebook Ads – Paid Media By segmenting our ads, our cost per lead reduced close to 40% compared to broad campaign

Facebook Ads – Paid Media * Facebook Dashboard chart is not Jet Blue’s Campaign

Facebook Insights

Earned Media: What is Engagement on Facebook?
Educational
Entertaining
Exclusives

What’s the strategy here? What’s feeding your posts?

Is it just about you?

Case Study

3 “Tags” on this post Youtube Video embedded on facebook page Facebook enabled comments on log

Results - Facebook
Facebook Referring Traffic
Overall traffic to the site grew 40% for the month
Highest conversion rate of any referring or organic traffic – 3.74%
Over 800 Video Views, 522 new likes

facebook.com/pathinteractive @rubenq http://www.linkedin.com/in/rubenquinones

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Web 2 0 presentation - #w2e, w2e

by Ruben Quinones on Sep 24, 2010

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