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Video marketing 10 6-10

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  • 1. Video Marketing Online For the Small Business October 6 th , 2010 Brought to you by
  • 2. Video Production Does video provide Search value? Where do I upload to? Which sites should I be promoting to? I already blog, why video? How do I measure my performance?
  • 3. Video Marketing Why?
    • Makes your site interactive.
    • Provides another vehicle of communicating.
    • You can add to sites, blogs, video sharing sites, google local listings, Linkedin profile, etc.
    • Viewers can watch as many times as they want, when they want at their own pace.
    • Provides another level of engagement with your audience.
  • 4. VSEO
    • Search Engine Optimization can take months to rank on the first page. Video content, properly optimized, can be ranked in a shorter time period as there is less of it.
    • VSEO can empower your existing content.
  • 5. What Should You Produce?
    • Service Overview
    • Customer Testimonials
    • “ How To” Content
    • Showcase current and relevant content
  • 6. Video Marketing Successes
  • 7. Video Optimization v
  • 8. Video Optimization v
  • 9. Getting Ideas
  • 10. Getting Ideas
  • 11. Getting Ideas
  • 12. What Should You Produce?
    • Filename – Make sure that you give your content a relevant filename.
    • Title – The title field is another opportunity for relevancy.
    • Description – The description field is the perfect place for you to include a keyword-rich description
    • Permissions –If you’re looking to have your video appear in Google’s search results, public is the way to go.
  • 13. Tags for Videos
    • Use relevant tags to describe the video
    • Use as many relevant tags as allowed
    • Think long tail key terms when it comes to tags
    • Use adjectives
    • Add category descriptive tags
    • Most important tags should also match title and description of video
    • Don’t use “and” “or” etc. words as tags
  • 14. Video Sharing Sites/Streaming/Distribution
  • 15. Uploading Your Video via YouTube
  • 16. Uploading Your Video via YouTube
  • 17. Uploading Your Video via YouTube
  • 18. Uploading Your Video via TubeMogul
  • 19. Uploading Your Video via TubeMogul
  • 20. Uploading Your Video via TubeMogul
  • 21. Measuring Your Views
  • 22. You Tube Insights
  • 23. You Tube Insights
  • 24. You Tube Insights
  • 25. You Tube Insights
  • 26. TubeMogul Analytics
  • 27. TubeMogul Analytics
  • 28. Engagement
  • 29. Engagement
  • 30. Engagement
  • 31. How do you Get “There”?
    • Hard, hard, work!
    • Consistent content
    • Really good content
    • Is your content engaging?
    • Engage= Entertainment and Education
    • Develop an audience for your content
    • Once you have your audience, you still need to deliver
    • to maintain your audience
  • 32. A Few Other Ideas
    • Do you have a current database list of emails?
    • When launching, notify your list to subscribe for great ongoing content
    • Start engaging in other channels with your own comments, or submit video responses to other videos.
    • Have featured content, or guests appear in your videos
  • 33. Outsource? Why Path?
    • Turnkey Fulfillment solutions
    • Experience – Years of experience Launching successful campaigns across multiple online marketing platforms
    • SEO, Paid Search, SMM – a good tie in to support online marketing efforts
  • 34.
    • Let’s Connect!
    • http://www.linkedin.com/in/rubenq
    • Like us on
    • facebook.com/pathinteractive
    • http://www.facebook.com/pages/Social-Media-for-Small-Business-NYC/127616777284731?ref=ts
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