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Applications– RSS Graffiti When You need to schedule – Apps like RSS Graffiti, Social RSS & Hootsuite automatically publishes to your feed. Set a delay time, and a schedule of checking your feed for new content. Twitter: @rubenq #smbr2011
Applications– YouTube Video Box Input URLs of YouTube videos and they show up on your page and in a tab. Twitter: @rubenq #smbr2011
Applications - ShopTAB Add products right into your Facebook page. Twitter: @rubenq #smbr2011
Brand Awareness: With over 500 million users, facebook has established itself as a credible community to have a level of interaction with. Instead of relying on facebook users to go to the _____ web site, we are making it easier for them to find ______.
Drive Traffic to Site: A facebook presence provides another portal by which users can gain access to your site.
Integrate and Publish Content: Although this should not be the only material on the page, publishing worthy content via the site provides a constant reminder of ______’s presence on facebook. Feeds should be inclusive of relevant press releases, new content pieces, videos, product launches, fan interaction, etc. There is currently a news feed in place on main site.
Event Marketing: The wall and or a dedicated tab that will be leveraged to market future events.
Gauge Feedback: Get a good overview of brand, product, and event sentiment.
Interact with Audience: Deepen the relationship with customers, prospects, vendors and other valuable relationships relevant to _______ by engaging with their comments.
Below we recommend a schedule to provide a soft launch in March and official launch of the facebook page in April.
Recommended Administrators: Path, ___, anyone else from corporate, social media A team? Path can provide or assist content status updates, any event marketing updates, etc. We can properly evaluate responsibilities as the fan page grows and or scope of work has changed.
Recommended Architecture: To start off with, below is the recommended tabs to start off with, we can introduce new tabs as needed in the future. Path can execute on these tasks.
Top photos above the wall should have 5 pictures representative of the different business units.
Tabs on the left (new facebook pages)
Wall – We recommend turning profanity blocklist to at least moderate.
Info - We would recommend brand and keyword rich text in the description.
Photos – Should show case select business unit photos
Videos - Feature the videos that are on the ____ Youtube channel.
Events – Iframe application that mirrors the events page on main site.
March: Build primary applications for the wall, start flowing content into page
Last week of March: Soft launch, invite employees via email.
First week of April: Recommend producing press release of official fan page opening, send out invites to clients, vendors and friends.
End of April: Evaluate next steps if necessary.
Second week of April: Start supporting promotion of ___ event.
Twitter: @rubenq #smbr2011
Thank You! Presentation available at facebook.com/pathinteractive www.linkedin.com/in/rubenquinones Twitter: @rubenq #smbr2011