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Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
Search Engine Strategies
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Search Engine Strategies

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  • 1. Ruben Quinones Director of New Media PPC Beyond Search: New Ad Formats, Display & Social March 23 rd , 2011 @rubenq #sesny
  • 2. Search Targeting @rubenq #sesny Lead Funnel – Search Vs. Social Awareness Favorability Consideration Intent to Purchase Purchase Intent To Purchase Purchase
  • 3. Purchase Intent vs. Propensity Vs @rubenq #sesny
  • 4. @rubenq #sesny Facebook Advertising Tracking New Ad Formats via Phone calls. Ad Copy Calls range from 10 – 30% of our Total Calls
  • 5. @rubenq #sesny Are Now Starting to Include Select Facebook Pages with our Call Tracking Solution. Deeper Tracking
  • 6. @rubenq #sesny Utilize FB ads for fan growth, lead generation, market research or testing your marketing message Facebook Advertising
  • 7. @rubenq #sesny Facebook Advertising
  • 8. @rubenq #sesny CPC Went as Low as 13 Cents Facebook Segmentation
  • 9. @rubenq #sesny Facebook Segmentation Our Cost Per Lead reduced by 30%
  • 10. @rubenq #sesny Defeat “Ad Fatigue”
  • 11. @rubenq #sesny Facebook’s New Ad Format Vs
  • 12. @rubenq #sesny Facebook Advertising
  • 13. @rubenq #sesny Facebook Advertising Sponsored Stories delivered a stronger CTR and “Like” rate
  • 14. @rubenq #sesny Developing New Ads Based On Social Chatter
  • 15. @rubenq #sesny Presentation available at facebook.com/pathinteractive www.linkedin.com/in/rubenquinones Thank You

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