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Search Engine Strategies

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  • 1. Ruben Quinones Director of New Media PPC Beyond Search: New Ad Formats, Display & Social March 23 rd , 2011 @rubenq #sesny
  • 2. Search Targeting @rubenq #sesny Lead Funnel – Search Vs. Social Awareness Favorability Consideration Intent to Purchase Purchase Intent To Purchase Purchase
  • 3. Purchase Intent vs. Propensity Vs @rubenq #sesny
  • 4. @rubenq #sesny Facebook Advertising Tracking New Ad Formats via Phone calls. Ad Copy Calls range from 10 – 30% of our Total Calls
  • 5. @rubenq #sesny Are Now Starting to Include Select Facebook Pages with our Call Tracking Solution. Deeper Tracking
  • 6. @rubenq #sesny Utilize FB ads for fan growth, lead generation, market research or testing your marketing message Facebook Advertising
  • 7. @rubenq #sesny Facebook Advertising
  • 8. @rubenq #sesny CPC Went as Low as 13 Cents Facebook Segmentation
  • 9. @rubenq #sesny Facebook Segmentation Our Cost Per Lead reduced by 30%
  • 10. @rubenq #sesny Defeat “Ad Fatigue”
  • 11. @rubenq #sesny Facebook’s New Ad Format Vs
  • 12. @rubenq #sesny Facebook Advertising
  • 13. @rubenq #sesny Facebook Advertising Sponsored Stories delivered a stronger CTR and “Like” rate
  • 14. @rubenq #sesny Developing New Ads Based On Social Chatter
  • 15. @rubenq #sesny Presentation available at facebook.com/pathinteractive www.linkedin.com/in/rubenquinones Thank You