Ruben Quinones Director of New Media PPC Beyond Search:  New Ad Formats, Display & Social March 23 rd , 2011 @rubenq  #sesny
Search Targeting @rubenq  #sesny Lead Funnel – Search Vs. Social Awareness Favorability Consideration Intent to Purchase P...
Purchase Intent vs. Propensity Vs @rubenq  #sesny
@rubenq  #sesny Facebook Advertising Tracking New Ad Formats via Phone calls. Ad Copy Calls range from 10 – 30% of our Tot...
@rubenq  #sesny Are Now Starting  to Include Select Facebook Pages  with our Call  Tracking Solution. Deeper Tracking
@rubenq  #sesny Utilize FB ads for  fan growth, lead generation, market research or testing your marketing message Faceboo...
@rubenq  #sesny Facebook Advertising
@rubenq  #sesny CPC Went as Low as 13 Cents Facebook Segmentation
@rubenq  #sesny Facebook Segmentation Our Cost Per Lead reduced by 30%
@rubenq  #sesny Defeat “Ad Fatigue”
@rubenq  #sesny Facebook’s New Ad Format Vs
@rubenq  #sesny Facebook Advertising
@rubenq  #sesny Facebook Advertising Sponsored Stories delivered a stronger CTR and “Like” rate
@rubenq  #sesny Developing New Ads Based On Social Chatter
@rubenq  #sesny Presentation available at facebook.com/pathinteractive www.linkedin.com/in/rubenquinones Thank You
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Search Engine Strategies

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Search Engine Strategies

  1. 1. Ruben Quinones Director of New Media PPC Beyond Search: New Ad Formats, Display & Social March 23 rd , 2011 @rubenq #sesny
  2. 2. Search Targeting @rubenq #sesny Lead Funnel – Search Vs. Social Awareness Favorability Consideration Intent to Purchase Purchase Intent To Purchase Purchase
  3. 3. Purchase Intent vs. Propensity Vs @rubenq #sesny
  4. 4. @rubenq #sesny Facebook Advertising Tracking New Ad Formats via Phone calls. Ad Copy Calls range from 10 – 30% of our Total Calls
  5. 5. @rubenq #sesny Are Now Starting to Include Select Facebook Pages with our Call Tracking Solution. Deeper Tracking
  6. 6. @rubenq #sesny Utilize FB ads for fan growth, lead generation, market research or testing your marketing message Facebook Advertising
  7. 7. @rubenq #sesny Facebook Advertising
  8. 8. @rubenq #sesny CPC Went as Low as 13 Cents Facebook Segmentation
  9. 9. @rubenq #sesny Facebook Segmentation Our Cost Per Lead reduced by 30%
  10. 10. @rubenq #sesny Defeat “Ad Fatigue”
  11. 11. @rubenq #sesny Facebook’s New Ad Format Vs
  12. 12. @rubenq #sesny Facebook Advertising
  13. 13. @rubenq #sesny Facebook Advertising Sponsored Stories delivered a stronger CTR and “Like” rate
  14. 14. @rubenq #sesny Developing New Ads Based On Social Chatter
  15. 15. @rubenq #sesny Presentation available at facebook.com/pathinteractive www.linkedin.com/in/rubenquinones Thank You
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