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Search and social leadership forum final

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  • 1. Ruben Quinones, Director of New Media, Path Interactive @rubenq #bdi1
  • 2. •Strategic Online Marketing Approach •SEO, Social Media & Pay-Per-Click management •Industry leading technology for managing, optimizing & tracking search based campaigns@rubenq #bdi1
  • 3. @rubenq #bdi1
  • 4. @rubenq #bdi1
  • 5. •Direct representation of social •The Social Effect – Indirectproperties on SERP’s (Search representation on SERP’S, ex. SocialEngine Results Placement) site represented, provides brand within site or content•Click thru Rate within SERPS –Source of trust when served up on •Social Signals – Considered insearch results search algorithm to determine the popularity of a page, social links/social actions @rubenq #bdi1
  • 6. Social metrics increased 2% from last biannual report, and is expected to continue to increase in th year’s report@rubenq #bdi1
  • 7. Now part of Google Plus, Google local is displaying maps, photos of the brand in search results 50% of SERP’s first page for this brand name search are social sites@rubenq #bdi1
  • 8. Take advantage of Google’s Authorship Markup to show authors picture next to search results for their content Increases CTR for your link@rubenq #bdi1
  • 9. Rich Snippets@rubenq #bdi1
  • 10. Providing users the ability to export the “juice” of this page@rubenq #bdi1
  • 11. First organic listing for this search is a Quora result@rubenq #bdi1
  • 12. Path interactive mentioned@rubenq #bdi1
  • 13. Referring traffic from Quora@rubenq #bdi1
  • 14. Local client, over 20% traffic is mobile. Google will give preference for mobile sites to mobile searches.@rubenq #bdi1
  • 15. @rubenq #bdi1
  • 16. @rubenq #bdi1
  • 17. @rubenq #bdi1
  • 18. @rubenq #bdi1
  • 19. @rubenq #bdi1
  • 20. @rubenq #bdi1
  • 21. Find out more about your friends@rubenq #bdi1
  • 22. Mobile Apps@rubenq #bdi1
  • 23. Thank You! facebook.com/pathinteractive @rubenq linkedin.com/in/rubenquinones rquinones@pathinteractive@rubenq #bdi1