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New york technology   02-07-13
 

New york technology 02-07-13

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    New york technology   02-07-13 New york technology 02-07-13 Presentation Transcript

    • Linkedin Marketing: Beyond the “Request to Connect”
    • Who We Are •Strategic Online Marketing Approach •Strategic Online Marketing Approach •SEO, Social Media & Pay-Per-Click management •SEO, Social Media & Pay-Per-Click management•Industry leading technology for managing, optimizing & •Industry leading technology for managing, optimizing & tracking search based campaigns tracking search based campaigns Twitter: @rubenq
    • The Employer Brand Twitter: @rubenq
    • The Micro Brand Employer Brand Twitter: @rubenq
    • Alliances and “Loose Ties” Employer Brand Twitter: @rubenq
    • Alliances and “Loose Ties” Employer BrandValue in “LooseTies”? Can still be selective inwho you connect with Twitter: @rubenq
    • What’s in it For You?Do I Pass The Digital “Sniff Test?” Twitter: @rubenq
    • What’s in it For You?Do I Pass The Digital “Sniff Test?” Twitter: @rubenq
    • What’s in it For You?The Social DichotomyDoes my online Persona Reflect My OfflineWork/Credibility? Twitter: @rubenq
    • What’s in it For You?Relevance? Twitter: @rubenq
    • What’s in it For You?Is my current process sustainable without including goingsocial? Twitter: @rubenq
    • Are You Making Your Initial Relationships Last? Twitter: @rubenq
    • What’s in it For You? Twitter: @rubenq
    • How Will We Decide Who ToMeet? Twitter: @rubenq
    • How Will We Decide Who Gets The Upgrade? Twitter: @rubenq
    • What is so special about this?You Tested it? Nice! Most digital thermometersTrademarked have these features Twitter: @rubenq
    • Who Controls your Message?Who Controls Your Message? Twitter: @rubenq
    • Who Controls your Message? Twitter: @rubenq
    • Why is ?• Helps you find professional contacts and connect• Helps others find you•Sells you even when you are not there•Assists in solidifying relationships with your network Twitter: @rubenq
    • Pay for ? Twitter: @rubenq
    • Can You Really Get Business off of Twitter: @rubenq
    • Can You Really Get Business off of
    • Develop Your Profile• Post your digital resume– but with more conversational wording. Be strategic about what you highlight.• Use keywords - So those searching for your expertise can find you easily.• Add recommendations - From colleagues, supervisors and clients.• Post a photo that is friendly and professional• Describe yourself in an interesting way - Don’t be dull. What makes you stand out? Describe your interests Tell the world about you! Twitter: @rubenq
    • Users areLooking For Other Professionals by Searching Here Your Positioning is Influenced by Your Connections & Key Terms in Your Profile. Twitter: @rubenq
    • No image impact click thru rate?Twitter: @rubenq
    • Twitter: @rubenq
    • Twitter: @rubenq
    • Place to Introduce Key Terms Into YourProfile Your Professional Headline Your Current and Past Position Titles Twitter: @rubenq
    • Place to Introduce Key Terms Into YourProfile Utilizing “Professional Headline” to the max? Twitter: @rubenq
    • Places to Introduce Key Terms Into Your Profile Summary has no bearing on the algorithmSpecialties does Twitter: @rubenq
    • Place to Introduce Key Terms Into YourProfile Interests is another opportunity for key terms Twitter: @rubenq
    • Work the Recommendation Section• Ask contacts to recommend you• Just one recommendation for each position will make a difference in positioning Twitter: @rubenq
    • Endorsements? Twitter: @rubenq
    • Start or Participate Groups inGroups are a very powerful aspect of LinkedIn.• Shows thought leadership• Builds a community• Engages other like-minded contacts in sharing ideas, knowledge and opportunities Twitter: @rubenq
    • Connecting and Conversing Search forprofessionals by key terms, title, company, schools, etc. Twitter: @rubenq
    • Connecting and Conversing Does the group match your audiences,strategic alliances Twitter: @rubenq
    • PrivacyHover over name,on settings, click on “settings” Your actual name will impact Google’s indexing Twitter: @rubenq
    • Personal CRM SolutionsXonbi integrates with a number of social sites and will connect email addresses to other social conversationsOutlook plugin available Twitter: @rubenq
    • Personal CRM Solutions Contactually is also a personal CRM that integrates with social sites (Linkedin included), also sends reminder emails depending on relationship. Outlook plugin available http://www.contactually.com/i/ovgwcg yx Twitter: @rubenq
    • Linkedin App Twitter: @rubenq
    • SummaryIn our hectic world of info overloadand too much to see, do and be, can give you:• A place to market your skill set• Solidify your current connections• Provide You with Connections beyond those you know now Twitter: @rubenq
    • Thank You! Copy of presentation, click on NYTC tab facebook.com/pathinteractive linkedin.com/in/rubenquinones @rubenqrquinones@pathinteractive Twitter: @rubenq