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Cisco partner - 4-2011

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Transcript

  • 1. Ruben Quinones, Director of New Media April 1 st , Oslo Norway New Media for the B2B Cisco Partner Day
  • 2. Social Media Twitter: @rubenq
  • 3. Why Businesses Fail
    • Assuming Social Media is a direct response vehicle
    • Underestimate investment of time
    • Failure to build a network and syndicate effectively
    • Don’t produce, or don’t produce enough content to fuel
    • social properties
    • Failure to synergize all existing media outlets
    Twitter: @rubenq
  • 4. Whats In It for the B to B Provider?
    • Social Influences Search Results
    • Resource Efficiency – Customer Service, Communication
    • Monitoring – Brand, Competitors
    • Reputation/Brand – Development, Management
    • Thought Leadership - Influencing
    Twitter: @rubenq
  • 5. Lead Funnel – Search Vs. Social Puchase Awareness Favorability Consideration Intent to Purchase Purchase Twitter: @rubenq
  • 6. VS Intent Vs. Propensity Twitter: @rubenq
  • 7. Are your skills, reputation, service found online? Do you leverage your offline efforts? Are you amplified? Are you present when you are not there? Twitter: @rubenq
  • 8. Educational Entertaining Exclusivity Ingredients for Successful Social Campaigns Twitter: @rubenq
  • 9. Reasons People “Unlike” Brands On Facebook Twitter: @rubenq
  • 10. Twitter: @rubenq 1999 Google Search
  • 11. Search Results Today Twitter: @rubenq
  • 12. Social Influences Search Results First link is a case study, second two are from the “newsroom”, on site social tactics. Press Release Linkedin search result Twitter: @rubenq
  • 13. Monitor your brand, competitors, search terms Twitter: @rubenq
  • 14. Who Controls Your Message? Twitter: @rubenq
  • 15. Twitter: @rubenq People are searching for your company and your name
  • 16. Twitter: @rubenq
  • 17. Twitter: @rubenq Its not just my name, 95% of users who come across my profile are not searching for my name
  • 18. Twitter: @rubenq
  • 19. Intelligence Gathering Twitter: @rubenq
  • 20. Amplifying and Scaling Your Customer Service Twitter: @rubenq
  • 21. Twitter: @rubenq
  • 22. Twitter: @rubenq
  • 23. Stay Front of Mind Twitter: @rubenq
  • 24. How We Made Purchasing Decisions Twitter: @rubenq
  • 25. How We Will Make Purchasing Decisions? Twitter: @rubenq
  • 26. How Will We Decide Who We’d Like To Meet? Twitter: @rubenq
  • 27. How Will We Decide Who Gets The Upgrade? Twitter: @rubenq
  • 28. Getting Involved
  • 29. Worth Participating? Twitter: @rubenq
  • 30. Search & Social Integration: Landscape
  • 31. Useful Tools
  • 32. On The Go? Smartphone? News Rob
  • 33. Action Items
    • At a minimum, get a daily, weekly feed of your competition, brand name, relevant search terms and listen
    • Start participating in conversations / communities, Linkedin, Quora, Aardvark, formspring, etc
    • Evaluate a content marketing strategy
    • Once evaluating needs and frequency of content needed, develop social properties, and post comments.
    • Remember to be a mix of educational, entertaining, provide exclusivity
  • 34. Thank You! facebook.com/pathinteractive @rubenq http://www.linkedin.com/in/rubenquinones