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Cisco partner - 4-2011

Cisco partner - 4-2011






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    Cisco partner - 4-2011 Cisco partner - 4-2011 Presentation Transcript

    • Ruben Quinones, Director of New Media April 1 st , Oslo Norway New Media for the B2B Cisco Partner Day
    • Social Media Twitter: @rubenq
    • Why Businesses Fail
      • Assuming Social Media is a direct response vehicle
      • Underestimate investment of time
      • Failure to build a network and syndicate effectively
      • Don’t produce, or don’t produce enough content to fuel
      • social properties
      • Failure to synergize all existing media outlets
      Twitter: @rubenq
    • Whats In It for the B to B Provider?
      • Social Influences Search Results
      • Resource Efficiency – Customer Service, Communication
      • Monitoring – Brand, Competitors
      • Reputation/Brand – Development, Management
      • Thought Leadership - Influencing
      Twitter: @rubenq
    • Lead Funnel – Search Vs. Social Puchase Awareness Favorability Consideration Intent to Purchase Purchase Twitter: @rubenq
    • VS Intent Vs. Propensity Twitter: @rubenq
    • Are your skills, reputation, service found online? Do you leverage your offline efforts? Are you amplified? Are you present when you are not there? Twitter: @rubenq
    • Educational Entertaining Exclusivity Ingredients for Successful Social Campaigns Twitter: @rubenq
    • Reasons People “Unlike” Brands On Facebook Twitter: @rubenq
    • Twitter: @rubenq 1999 Google Search
    • Search Results Today Twitter: @rubenq
    • Social Influences Search Results First link is a case study, second two are from the “newsroom”, on site social tactics. Press Release Linkedin search result Twitter: @rubenq
    • Monitor your brand, competitors, search terms Twitter: @rubenq
    • Who Controls Your Message? Twitter: @rubenq
    • Twitter: @rubenq People are searching for your company and your name
    • Twitter: @rubenq
    • Twitter: @rubenq Its not just my name, 95% of users who come across my profile are not searching for my name
    • Twitter: @rubenq
    • Intelligence Gathering Twitter: @rubenq
    • Amplifying and Scaling Your Customer Service Twitter: @rubenq
    • Twitter: @rubenq
    • Twitter: @rubenq
    • Stay Front of Mind Twitter: @rubenq
    • How We Made Purchasing Decisions Twitter: @rubenq
    • How We Will Make Purchasing Decisions? Twitter: @rubenq
    • How Will We Decide Who We’d Like To Meet? Twitter: @rubenq
    • How Will We Decide Who Gets The Upgrade? Twitter: @rubenq
    • Getting Involved
    • Worth Participating? Twitter: @rubenq
    • Search & Social Integration: Landscape
    • Useful Tools
    • On The Go? Smartphone? News Rob
    • Action Items
      • At a minimum, get a daily, weekly feed of your competition, brand name, relevant search terms and listen
      • Start participating in conversations / communities, Linkedin, Quora, Aardvark, formspring, etc
      • Evaluate a content marketing strategy
      • Once evaluating needs and frequency of content needed, develop social properties, and post comments.
      • Remember to be a mix of educational, entertaining, provide exclusivity
    • Thank You! facebook.com/pathinteractive @rubenq http://www.linkedin.com/in/rubenquinones