Why New Public Relations (PR) is Everybody's Business

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This presentation provides and insightful realization to what is old and new Public Relations (PR) in the context of new media. This presentation was presented to the graduating class of University of San Jose Recoletos last February 2013.

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Why New Public Relations (PR) is Everybody's Business

  1. 1. New PR IS IT EVERYONE’S BUSINESS?RUBEN B. LICERA JR.@rubenlicera www.inewmediaonline.net
  2. 2. Agenda • Definition • The Old Public Relations • The New Public Relations • Takeaways“The New PR” by Ruben Licera Jr. | @rubenlicera
  3. 3. The Resource Person RUBEN B. LICERA JR. Managing Director RLCOMM INTERNATIONAL www.rubenlicera.com rubenlicera@gmail.com www.gplus.to/rubenlicera www.twitter.com/rubenlicera“The New PR” by Ruben Licera Jr. | @rubenlicera
  4. 4. Community Manager Google Developers Group (GDG) Cebu (2012 – present) President Cebu Bloggers Society, Inc (2012 – present) Certified Inbound Marketing Professional and Educator (IM University) (2010– present) Certified SEO Professional ExpertRating.com (2012 – present) Managing Director RLCOMM International (2009 – present) Philippine Representative for IntFair XVII Online Promotions Certification (Rotterdam, Netherlands) Offline and Online PR and Marketing Specialists Bluewater Resorts“The New PR” by Ruben Licera Jr. | @rubenlicera
  5. 5. is the practice of managing the flow of information between an individual or an organization and the public.SOURCE: http://en.wikipedia.org/wiki/Public_relations“The New PR” by Ruben Licera Jr. | @rubenlicera
  6. 6. SOURCE: http://ocean.otr.usm.edu“The New PR” by Ruben Licera Jr. | @rubenlicera
  7. 7. SOURCE: (Chia, J et al., (2009), An Introduction to Public Relations: From Theory to Practice, Oxford University Press, Melbourne, VIC.)“The New PR” by Ruben Licera Jr. | @rubenlicera
  8. 8. “The New PR” by Ruben Licera Jr. | @rubenlicera
  9. 9. “The New PR” by Ruben Licera Jr. | @rubenlicera
  10. 10. is the practice of understanding or influencing an individuals or businesss reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. SOURCE: http://en.wikipedia.org/wiki/Reputation_management“The New PR” by Ruben Licera Jr. | @rubenlicera
  11. 11. “The New PR” by Ruben Licera Jr. | @rubenlicera
  12. 12. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  13. 13. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  14. 14. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  15. 15. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera New PR by Rob Marsh“ http://www.slideshare.net/brandstory/the-new-pr "The
  16. 16. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  17. 17. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  18. 18. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  19. 19. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  20. 20. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  21. 21. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  22. 22. The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr“The New PR” by Ruben Licera Jr. | @rubenlicera
  23. 23. Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks SOURCE: http://en.wikipedia.org/wiki/Social_media“The New PR” by Ruben Licera Jr. | @rubenlicera
  24. 24. “The New PR” by Ruben Licera Jr. | @rubenlicera
  25. 25. Number of Filipinos in FACEBOOK“The New PR” by Ruben Licera Jr. | @rubenlicera Source: SocialBaker.com 2012
  26. 26. 18-44 YEAR OLD FILIPINOS Source: SocialNBaker 2013“The New PR” by Ruben Licera Jr. | @rubenlicera
  27. 27. Number of Overseas Filipino Workers Source: http://www.census.gov.ph/content/total-number-ofws-estimated-22-million-results-2011-survey-overseas-filipinos“The New PR” by Ruben Licera Jr. | @rubenlicera
  28. 28. CEBUANOS 15-21 Source: Rappler.com“The New PR” by Ruben Licera Jr. | @rubenlicera
  29. 29. TIME SPENT ONLINE 3 hours per day“The New PR” by Ruben Licera Jr. | @rubenlicera Source: Rappler.com and ComScore Media Metrix 2011
  30. 30. “The New PR” by Ruben Licera Jr. | @rubenlicera
  31. 31. “The New PR” by Ruben Licera Jr. | @rubenlicera
  32. 32. “The New PR” by Ruben Licera Jr. | @rubenlicera
  33. 33. online reputation management“The New PR” by Ruben Licera Jr. | @rubenlicera
  34. 34. Takeaways • Google Your Self • Content = Context and Connect • Ensure Experience and Exposure • Establish Online Reputation • Practice Permission Marketing • Stay for the Long Haul“The New PR” by Ruben Licera Jr. | @rubenlicera
  35. 35. “The New PR” by Ruben Licera Jr. | @rubenlicera
  36. 36. Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing. Abraham Lincoln“The New PR” by Ruben Licera Jr. | @rubenlicera
  37. 37. New PR is Everyone’s Business RUBEN B. LICERA JR. Managing Director RLCOMM INTERNATIONAL www.rubenlicera.com rubenlicera@gmail.com www.gplus.to/rubenlicera www.twitter.com/rubenlicera“The New PR” by Ruben Licera Jr. | @rubenlicera

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