6 social media marketing via facebook success secrets

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Thanks to Certified SEO Specialist Ivan Llesol (http://www.ivanllesol.com) for preparing the presentation in behalf of RLCOMM International (http://www.rlcomm.org). …

Thanks to Certified SEO Specialist Ivan Llesol (http://www.ivanllesol.com) for preparing the presentation in behalf of RLCOMM International (http://www.rlcomm.org).

For more information, email info@rlcomm.org.

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  • 1. SOCIAL MEDIA MARKETING via EVENT ORGANIZED BY PRESENTED BY: RUBEN B. LICERA, JR. Certified Internet Marketing Expert ruben@rlcomm.org www.twitter.com/rubenlicera www.rlcomm.org FOR MORE INQUIRIES: Certified SEO ProfessionalEMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 2. INTRODUCTION OPPORTUNITIES Coverage of this Talk THE WORLD @ FACEBOOK PINOYS @ FACEBOOK • The World On Facebook SUCCESS SECRETS • Pinoy in Facebook • Opportunities in Social Media Marketing • Secrets of Successful Social Media Managers EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 3. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER WHAT IS SOCIAL MEDIA EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 4. EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 5. INTRODUCTION OPPORTUNITIES Social media are media for social THE WORLD @ FACEBOOK interaction, using highly accessible and PINOYS @ FACEBOOK scalable communication techniques. Social SUCCESS SECRETS media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Courtesy of http://en.wikipedia.org/wiki/Social_media “A group of Internet-based applications EVENT ORGANIZED BY that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.” Courtesy of http://www.sciencedirect.com/science/article/B6W45-4XFF2S0- 1/2/600db1bd6e0c9903c744aaf34b0b12e1 www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 6. EVENT ORGANIZED BY Courtesy of http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 7. INTRODUCTION OPPORTUNITIES FACEBOOK USER POPULATION THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY Courtesy of http://www.checkfacebook.com/ Data as of September 2, 2011 www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 8. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Courtesy of http://www.checkfacebook.com/ Data as of September 2, 2011EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 9. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Courtesy of http://www.checkfacebook.com/ Data as of September 2, 2011EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 10. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK PINOYS @ FACEBOOK GENERATE SUCCESS SECRETS TRAFFIC ABOUT THE SPEAKER TO YOUR MAINSITE EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 11. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK PINOYS @ FACEBOOK ENGAGE SUCCESS SECRETS WITH YOUR ABOUT THE SPEAKER TARGET READER/CLIENTS EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 12. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK BECOME A PINOYS @ FACEBOOK SOCIAL SUCCESS SECRETS MEDIA ABOUT THE SPEAKER OPTIMIZATION SPECIALIST EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 13. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER Social media marketing is known as SMO or Social Media Optimization Benefits organizations and individuals by providing an EVENT ORGANIZED BY additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing reputation online. Courtesy of Wikipedia.com www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 14. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 15. SUCCESS INTRODUCTION OPPORTUNITIES SECRET No. 1 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS Set Your Goal. ABOUT THE SPEAKER What is your Product? What am I offering? Who is my prospect client? EVENT ORGANIZED BY Who am I representing? What do I want to accomplish? www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 16. SUCCESS INTRODUCTION OPPORTUNITIES SECRET No. 1 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS Set Your Goal ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 17. INTRODUCTION SUCCESS OPPORTUNITIES SECRET No. 2 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS Keyword Research ABOUT THE SPEAKER Facebook is being used widely as an alternative for GOOGLE search. EVENT ORGANIZED BY TOOLS: • GOOGLE KEYWORD TOOL • MARKET SAMURAI www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 18. INTRODUCTION SUCCESS OPPORTUNITIES SECRET No. 2 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS Keyword Research ABOUT THE SPEAKER Facebook is being used widely as an alternative for GOOGLE search. EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 19. INTRODUCTION SUCCESS OPPORTUNITIES SECRET No. 3 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS Choose the Right ABOUT THE SPEAKER Visibility for you. • For Personal , create Profile. EVENT ORGANIZED BY • For Public, create Pages. • For Open Gatherings, create Events • Causes for Non-profit campaigns. www.rlcomm.org NOTE: Follow facebook’s guidelines and rules. FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 20. INTRODUCTION OPPORTUNITIES The Right Visibility THE WORLD @ FACEBOOK CREATE PROFILE PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 21. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK PINOYS @ FACEBOOK WHY CREATE PAGE? SUCCESS SECRETS FOR BUSINESS ABOUT THE SPEAKER 1. Networking 2. Relationship EVENT ORGANIZED BY 3. Target marketing 4. Alternative Website Source: http://www.facebook.com/pages/learn.php www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 22. INTRODUCTION OPPORTUNITIES The Right Visibility THE WORLD @ FACEBOOK CREATE PAGE! PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.orgEMAIL FOR MORE INQUIRIES: info@rlcomm.org Note: Don’t Forget FACEBOOK PlacesMOBILE +63 933 519 0220
  • 23. INTRODUCTION OPPORTUNITIES The Right Visibility THE WORLD @ FACEBOOK CREATE EVENTS PAGE PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 24. INTRODUCTION OPPORTUNITIES The Right Visibility THE WORLD @ FACEBOOK CAUSES PAGE PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 25. INTRODUCTION SUCCESS OPPORTUNITIES SECRET No. 3 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS Online Branding ABOUT THE SPEAKER Basics • For Personal , create Profile. • For Public, create Pages. EVENT ORGANIZED BY • For Open Gatherings, create Events • Create a universal Username • Use images and colors consistently • Get your vanity URL. • Use Static iFrame Tabs to customize pages • Always Be Creative www.rlcomm.org NOTE: Follow facebook’s guidelines and rules. FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 26. INTRODUCTION Online Branding Basics OPPORTUNITIES THE WORLD @ FACEBOOK GET A UNIQUE USERNAME PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 27. SUCCESS INTRODUCTION OPPORTUNITIES SECRET No. 4 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS Quality Content. ABOUT THE SPEAKER ARTICLE | VIDEO | AUDIO • Answers the Top 10 FAQ and 10 SAQ client questions about your EVENT ORGANIZED BY product/services • Use the keyword you research to optimize • Make sure of the uniqueness of the www.rlcomm.org materials FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 28. SUCCESS INTRODUCTION OPPORTUNITIES SECRET No. 5 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS Leave Trails. ABOUT THE SPEAKER • Ensure that all possible places where you can leave contact information are EVENT ORGANIZED BY maximized: • Profile Photo • Profile About Us • Page Photo www.rlcomm.org • Page Info Page FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 29. SUCCESS INTRODUCTION OPPORTUNITIES SECRET No. 6 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS Go Viral. ABOUT THE SPEAKER • Feed your websites Content thoughProfile or Page. EVENT ORGANIZED BY • Get Influencers on your LIST. • Get as many as you can • Get Syndicated using www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 30. SUCCESS INTRODUCTION OPPORTUNITIES SECRET No. 7 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK Heighten SUCCESS SECRETS ABOUT THE SPEAKER Engagement. EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 31. INTRODUCTION OPPORTUNITIES Heighten Engagement. THE WORLD @ FACEBOOK FACEBOOK MENTIONS PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 32. SUCCESS INTRODUCTION OPPORTUNITIES SECRET No. 8 THE WORLD @ FACEBOOK PINOYS @ FACEBOOK Monitoring and SUCCESS SECRETS ABOUT THE SPEAKER Evaluation. EVENT ORGANIZED BY FACEBOOK INSIGHTS www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 33. INTRODUCTION OPPORTUNITIES THE WORLD @ FACEBOOK PINOYS @ FACEBOOK SUCCESS SECRETS ABOUT THE SPEAKER Learn. Relearn. EVENT ORGANIZED BY Create your own Blueprint. www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 34. SOCIAL MEDIA MARKETING via EVENT ORGANIZED BY PRESENTED BY: RUBEN B. LICERA, JR. Certified Internet Marketing Expert ruben@rlcomm.org www.twitter.com/rubenlicera www.rlcomm.org FOR MORE INQUIRIES: Certified SEO ProfessionalEMAIL info@rlcomm.orgMOBILE +63 933 519 0220