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5 effective seo tips

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  • 1. Effective SEO Tips EVENT ORGANIZED BY PRESENTED BY: RUBEN B. LICERA, JR. Certified Internet Marketing Expert ruben@rlcomm.org www.twitter.com/rubenlicera www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 2. SEO DON’TS GOOGLE PENALTY ANCHOR TEXT Anchor text is one of the most important external optimization factors. Anchor text is the portion of a hyperlink that is viewed by a visitor to a webpage. 1 Try to link all important pages amongst themselves within the website. 2 If a page is many levels down within the website but is important, try to link to it from other popular pages of the website. EVENT ORGANIZED BY 3 Try to refrain from adding multiple external links on several pages of the website as this dilutes the Google PR of the webpages that contain the links. 4 Minimize your out-bound links through out the site. 5 Do not link the "links partners page" from every page of the site. Try to maintain as much Google PR within the www.rlcomm.orgEMAIL FOR MORE INQUIRIES: info@rlcomm.org 6 website as possible by adding fewer external links and adding the fresh in-bound links to pages with a lower Google PR.MOBILE +63 933 519 0220
  • 3. SEO DON’TS GOOGLE PENALTY SEO DON’TS The Seminar-workshop will provide the attendees Duplicate Content - If one or more of your webpages 1 contains the same information (or nearly the same information), as another webpage on your site or another website, you could get banned. 2 Cloaking - It is hard for search engines to detect cloaking, but when they do, it could lead to a ban. EVENT ORGANIZED BY 3 Hidden text - Trying to hide keywords in hidden text or links. Keyword stuffing - Trying to artificially hike up the 4 keyword density by repeatedly using keywords throughout the page. 5 Bad neighborhoods - If you link to sites banned by Google, FFA pages (free for all links) or link farms. Page creation software - Software that create www.rlcomm.orgEMAIL FOR MORE INQUIRIES: info@rlcomm.org 6 hundreds of pages for the search engines. These pages are full of meaningless text with a high keywords density.MOBILE +63 933 519 0220
  • 4. SEO DON’TS GOOGLE PENALTY SEO DON’TS The Seminar-workshop will provide the attendees Don’t join any Linking Farm . Link farm members are 7 required to add a webpage containing multiple links to other webpages, which in turn contain more links. This is an artificial way of boosting the link popularity of the website, but is easily detected 8 Reciprocal Links with sites with similar topics is ok Buying text links to improve PageRank is not a EVENT ORGANIZED BY 9 highly suggested strategy. Link-based analysis is an important way to estimate the value of a website; paid links decrease the quality of search results and erode the trust between search engines and links. www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 5. SEO DON’TS GOOGLE PENALTY SEO DON’TS Activities To Avoid: Duplicate Content - If one or more of your webpages 1 contains the same information (or nearly the same information), as another webpage on your site or another website, you could get banned. ACTION POINTS – Always Double Check Content EVENT ORGANIZED BY FREE • http://www.articlechecker.com/ • http://www.dustball.com/cs/plagiarism.checker/ • http://www.duplichecker.com/ PAID • http://www.grammarly.com/ • http://www.copyscape.com/ www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 6. SEO DON’TS GOOGLE PENALTY GOOGLES PENALTY Common Penalty that Google Gives: 1 Loss of Google PageRank 2 Reduction of Google PageRank EVENT ORGANIZED BY 3 Loss of position in the rankings in the Google results pages 4 Sandbox - Complete banning and bar of website from being indexed 5 Reduction or complete stoppage of the websites ability to pass Google PR www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  • 7. Seminar Expectations and Objectives EVENT ORGANIZED BY PRESENTED BY: RUBEN B. LICERA, JR. Certified Internet Marketing Expert ruben@rlcomm.org www.twitter.com/rubenlicera www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220