Social Media TrendsICT Month, National Computer InstituteRuben Canlas Jr1
Agenda• Survey of what’s happening• Trends• What is social media?2
When you want to try anew movie or restaurant,who do you ask?3
We tend to trust oursocial network more.(Even friends of friends.)The power of social networks:4
Trends5
60 hours of video are uploaded everyminute on YouTube, or 1 hour of videois uploaded every second6
New Pope:Then and Now7
8
9
10
11
Ubiquitous DPWH12
Tourism campaign13
Social media areuser-generated andshared across socialnetworks.14
15
16
Social media areself-correcting.17
http://rendezvous.blogs.nytimes.com/2012/10/24/crowdsourcing-icelands-constitution/18
Social media arebeing used toimprovegovernance.19
20
http://www.techdirt.com/articles/20130405/11283422600/icelandic-politicians-ignore-crowdsourced-constitution-pirate-party-...
But they are not yetas powerful as theycould be.(This is changing.)22
So what is (are)social media?23
EvolutionMass Media•Print•Radio•TV•FilmNew Media•Email•Web•Web 2.0(interactivity)•PodcastingSocial Media•Social networksit...
Social media defined“Group of internet based applications... thatallow the creation and exchange of user-generated content”...
Social media defined“Group of internet based applications... thatallow the creation and exchange of user-generated content ...
Social media defined“Group of internet based applications... thatallow the creation and exchange of user-generated content ...
Traditional vs Social MediaTraditional SocialPrint,TV,Radio, Movies• Social networking sites(Facebook)• Microblogs (Twitte...
-- Dr. Emmanuel Lallana29
CharacteristicsDIGITALGLOBALCONVERSATIONLEVERAGE ONSOCIAL NETSSELFCORRECTINGTRACEABLE(ACCOUNTABILITY)30
So what is (are)social media?31
Possibilities32
33
34
35
We are a youngpopulation• 15-30 years old (Republic Act 8044)• 54% of voters (2010)• 80% of new voters in 201036
37
38
Using socialmedia to getteachers forpublicschoolshttp://www.gmanetwork.com/news/story/273477/pinoyabroad/news/teach-for-th...
Khan Academy + YouTube: self-paced learning with social media40
Peer to peerteaching(Student-driven)41
WearablesGadget driven and mobilePCLaptopPhoneTablets42
What you could do• Join the conversation (observe)• Define the conversation (push your agenda)• Listen and sustain the conv...
• slideshare.net/rubencanlas44
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Social media (ICT Month)

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Social media (ICT Month)

  1. 1. Social Media TrendsICT Month, National Computer InstituteRuben Canlas Jr1
  2. 2. Agenda• Survey of what’s happening• Trends• What is social media?2
  3. 3. When you want to try anew movie or restaurant,who do you ask?3
  4. 4. We tend to trust oursocial network more.(Even friends of friends.)The power of social networks:4
  5. 5. Trends5
  6. 6. 60 hours of video are uploaded everyminute on YouTube, or 1 hour of videois uploaded every second6
  7. 7. New Pope:Then and Now7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. Ubiquitous DPWH12
  13. 13. Tourism campaign13
  14. 14. Social media areuser-generated andshared across socialnetworks.14
  15. 15. 15
  16. 16. 16
  17. 17. Social media areself-correcting.17
  18. 18. http://rendezvous.blogs.nytimes.com/2012/10/24/crowdsourcing-icelands-constitution/18
  19. 19. Social media arebeing used toimprovegovernance.19
  20. 20. 20
  21. 21. http://www.techdirt.com/articles/20130405/11283422600/icelandic-politicians-ignore-crowdsourced-constitution-pirate-party-rejoices.shtml21
  22. 22. But they are not yetas powerful as theycould be.(This is changing.)22
  23. 23. So what is (are)social media?23
  24. 24. EvolutionMass Media•Print•Radio•TV•FilmNew Media•Email•Web•Web 2.0(interactivity)•PodcastingSocial Media•Social networksites•MobileOne:manyExpensive (exclusiveownership)Targeted for massconsumptionFew:fewCheaper, accessible:User GeneratedDemocratizerMany:manyFree & UserGeneratedSocially mediated(your address book)24
  25. 25. Social media defined“Group of internet based applications... thatallow the creation and exchange of user-generated content”-- Dr. Emmanuel Lallana25
  26. 26. Social media defined“Group of internet based applications... thatallow the creation and exchange of user-generated content that leverage on socialnetworks”-- Dr. Emmanuel Lallana & me :)26
  27. 27. Social media defined“Group of internet based applications... thatallow the creation and exchange of user-generated content that leverage on socialnetworks”-- Dr. Emmanuel Lallana & me :)27
  28. 28. Traditional vs Social MediaTraditional SocialPrint,TV,Radio, Movies• Social networking sites(Facebook)• Microblogs (Twitter)• Content communities &forums (YouTube,PinoyExchange)• Blogs• Podcasts• Wiki28
  29. 29. -- Dr. Emmanuel Lallana29
  30. 30. CharacteristicsDIGITALGLOBALCONVERSATIONLEVERAGE ONSOCIAL NETSSELFCORRECTINGTRACEABLE(ACCOUNTABILITY)30
  31. 31. So what is (are)social media?31
  32. 32. Possibilities32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. We are a youngpopulation• 15-30 years old (Republic Act 8044)• 54% of voters (2010)• 80% of new voters in 201036
  37. 37. 37
  38. 38. 38
  39. 39. Using socialmedia to getteachers forpublicschoolshttp://www.gmanetwork.com/news/story/273477/pinoyabroad/news/teach-for-the-philippines-looking-for-fil-am-teachers-for-pinoy-kids39
  40. 40. Khan Academy + YouTube: self-paced learning with social media40
  41. 41. Peer to peerteaching(Student-driven)41
  42. 42. WearablesGadget driven and mobilePCLaptopPhoneTablets42
  43. 43. What you could do• Join the conversation (observe)• Define the conversation (push your agenda)• Listen and sustain the conversation (getbetter at it)• Reap the benefits43
  44. 44. • slideshare.net/rubencanlas44

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