0
Social Media for
Development
Day 2:August 8, 2013
National Computer Institute
Ruben Canlas Jr
Based on materials originall...
5. Public Communications
through Social Media
2Wednesday, August 14, 13
Day 2:Agenda
• Presentations of Group Work
• Governance by Social Media
• Public Communications through Social
Media
3Wedn...
Cluetrain Manifesto
A powerful global conversation has begun.
Through the Internet, people are discovering and
inventing n...
Exercise: Internet Hunt
• Search for The Cluetrain Manifesto
• Read the first page, including the first 15
points of the “95...
aka: Public Relations (PR)
6Wednesday, August 14, 13
7Wednesday, August 14, 13
Exercise:Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,...
Exercise:Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,...
Exercise:Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,...
11Wednesday, August 14, 13
12Wednesday, August 14, 13
13Wednesday, August 14, 13
14Wednesday, August 14, 13
15Wednesday, August 14, 13
16Wednesday, August 14, 13
Google Analytics Demo
17Wednesday, August 14, 13
Developing
SM4D Policy
Best Practices and Tips
18Wednesday, August 14, 13
19Wednesday, August 14, 13
20Wednesday, August 14, 13
21Wednesday, August 14, 13
Engage people: call for meetings, ask
opinions, consult
22Wednesday, August 14, 13
23Wednesday, August 14, 13
Suggestion #6: Be patient.
Don't be impulsive in responding.
24Wednesday, August 14, 13
Don't badmouth it.
Change it.
25Wednesday, August 14, 13
Use a hybrid of both approaches.
26Wednesday, August 14, 13
Different ways to use
social media resources
27Wednesday, August 14, 13
28Wednesday, August 14, 13
29Wednesday, August 14, 13
30Wednesday, August 14, 13
31Wednesday, August 14, 13
Tips: Don't let “anonymity” make
you do crazy things. Nothing is
totally anonymous in the internet.
32Wednesday, August 14...
Final Exercise
• Groups: pick a government agency (pref: the ones you used
in your groups)
• Write an outline for social m...
• slideshare.net/rubencanlas
• Email: rcanlas@alumni.cmu.edu
• Twitter: @cryptonomikon
34Wednesday, August 14, 13
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Social Media for Development, Part 5

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My implementation of the Social Media for Development course developed by Emmanuel Lallana, PhD for the UN AP-CICT.

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Transcript of "Social Media for Development, Part 5"

  1. 1. Social Media for Development Day 2:August 8, 2013 National Computer Institute Ruben Canlas Jr Based on materials originally developed by Emmanuel Lallana, PhD for UN AP-CICT 1Wednesday, August 14, 13
  2. 2. 5. Public Communications through Social Media 2Wednesday, August 14, 13
  3. 3. Day 2:Agenda • Presentations of Group Work • Governance by Social Media • Public Communications through Social Media 3Wednesday, August 14, 13
  4. 4. Cluetrain Manifesto A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. “AUDIENCES” “GOVERNMENTS” 4Wednesday, August 14, 13
  5. 5. Exercise: Internet Hunt • Search for The Cluetrain Manifesto • Read the first page, including the first 15 points of the “95 Theses” • What ideas stood out for you? 5Wednesday, August 14, 13
  6. 6. aka: Public Relations (PR) 6Wednesday, August 14, 13
  7. 7. 7Wednesday, August 14, 13
  8. 8. Exercise:Traditional vs Social Media Description Traditional Social TV, radio, newspapers, books, movies Facebook,Twitter,Tumblr, wiki, etc Reach How far can content be delivered Immediacy Speed of delivering information Accessibility Access to means of production Interactivity Ease of facilitating conversations Permanence Degree of editability Findability Ease of finding content Learning curve Skill needed to produce content Pair up and fill the table 8Wednesday, August 14, 13
  9. 9. Exercise:Traditional vs Social Media Description Traditional Social TV, radio, newspapers, books, movies Facebook,Twitter,Tumblr, wiki, etc Reach How far can content be delivered Wide reach, but may have geographic limits Technically unlimited Immediacy Speed of delivering information Broadcast: immediate Print and Film: slower Real time Accessibility Access to means of production Expensive Free or at minimal cost 9Wednesday, August 14, 13
  10. 10. Exercise:Traditional vs Social Media Description Traditional Social TV, radio, newspapers, books, movies Facebook,Twitter,Tumblr, wiki, etc Interactivity Ease of facilitating conversations Low interactivity High interactivity Permanence Degree of editability of content Permanent content once published Dynamic content Findability Ease of finding content Hard to find, ephemeral Just use Google Learning curve Skill needed to produce content Usually requires specialized teams and processes Can be done by an individual amateur 10Wednesday, August 14, 13
  11. 11. 11Wednesday, August 14, 13
  12. 12. 12Wednesday, August 14, 13
  13. 13. 13Wednesday, August 14, 13
  14. 14. 14Wednesday, August 14, 13
  15. 15. 15Wednesday, August 14, 13
  16. 16. 16Wednesday, August 14, 13
  17. 17. Google Analytics Demo 17Wednesday, August 14, 13
  18. 18. Developing SM4D Policy Best Practices and Tips 18Wednesday, August 14, 13
  19. 19. 19Wednesday, August 14, 13
  20. 20. 20Wednesday, August 14, 13
  21. 21. 21Wednesday, August 14, 13
  22. 22. Engage people: call for meetings, ask opinions, consult 22Wednesday, August 14, 13
  23. 23. 23Wednesday, August 14, 13
  24. 24. Suggestion #6: Be patient. Don't be impulsive in responding. 24Wednesday, August 14, 13
  25. 25. Don't badmouth it. Change it. 25Wednesday, August 14, 13
  26. 26. Use a hybrid of both approaches. 26Wednesday, August 14, 13
  27. 27. Different ways to use social media resources 27Wednesday, August 14, 13
  28. 28. 28Wednesday, August 14, 13
  29. 29. 29Wednesday, August 14, 13
  30. 30. 30Wednesday, August 14, 13
  31. 31. 31Wednesday, August 14, 13
  32. 32. Tips: Don't let “anonymity” make you do crazy things. Nothing is totally anonymous in the internet. 32Wednesday, August 14, 13
  33. 33. Final Exercise • Groups: pick a government agency (pref: the ones you used in your groups) • Write an outline for social media policy. Use POST: • People: who are your target audience/stakeholders? • Objectives: 3 reasons why your agency should get into or use social media? • Strategy: Identify at least one (1) campaign you will run through social media to attain a specific objective. • Technology: Identify at least 3 social media types/apps you will use for your campaign 33Wednesday, August 14, 13
  34. 34. • slideshare.net/rubencanlas • Email: rcanlas@alumni.cmu.edu • Twitter: @cryptonomikon 34Wednesday, August 14, 13
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