Social Media for Development, Part 3

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My implementation of the Social Media for Development course developed by Emmanuel Lallana, PhD for the UN AP-CICT.

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Social Media for Development, Part 3

  1. 1. Social Media for Development Day 1:August 7, 2013 National Computer Institute Ruben Canlas Jr Based on materials originally developed by Emmanuel Lallana, PhD for UN AP-CICT 1Wednesday, August 14, 13
  2. 2. 3. Social Media as a Development Tool 2Wednesday, August 14, 13
  3. 3. ICT for Development (ICT4Dev) The use of ICT to facilitate integrated approaches and cost-effective scalable solutions in key sectors of development, such as: • Poverty reduction • Education • Health care • Natural resources management • Disaster risk management. Social media for development (SM4D) is a subset of ICT4Dev 3Wednesday, August 14, 13
  4. 4. Another way to put it ICT in general, and social media in particular, are tools for “advancing the richness of human life” 4Wednesday, August 14, 13
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  7. 7. Puddle gives everyday people the opportunity to own a small virtual “bank” with their friends—no fees and no applications. Users decide on interest rates, who can be members, and who can borrow money. The best part: profits made from the interest rates paid by borrowers are distributed among group members. 7Wednesday, August 14, 13
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  9. 9. Ideo tackles big social problems 9Wednesday, August 14, 13
  10. 10. Possibilities for Philippines 10Wednesday, August 14, 13
  11. 11. Possibilities for Philippines 11Wednesday, August 14, 13
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  13. 13. Google discovered it could predict flu trends by tallying search keywords 13Wednesday, August 14, 13
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  20. 20. • The idea behind it is to pool our own individual little funds to help these children get to school safe and dry. • Initially, donate yellow school boats •Evolved to providing school supplies, medical/dental missions, scholarships and livelihood programs. http://www.yellowboat.org/ 20Wednesday, August 14, 13
  21. 21. Group Exercise • Visit yellowboat.org now • Click through various sections and discuss what strikes you about the site: • Would you donate to them? Why/why not? • What elements of the site compel you to help out? • Would you invite others to visit the site? What parts of the site make it easier for you to do this? • Do they have Facebook and Twitter? • Based on your discussions, what would you say are the elements of a good campaign using social media? 21Wednesday, August 14, 13
  22. 22. Group Work • Report on how a government agency (preferably your agency) uses social media. • Identify 3 key strengths • Identify 3 key limitations or potential uses • 3 Slides only • Restrictions and Options • Agencies in other countries are allowed (only if your agency doesn’t have a social media presence) Reporting on Day 2 22Wednesday, August 14, 13
  23. 23. Individual Work • Do any 3 of the following: • Facebook: Create an advertisement (go through the steps but don’t pay). • Twitter: find tips on how to improve your effectiveness on Twitter. If you don’t have an account yet, open one. • Read about Hootsuite. Sign up and try it out. Demonstrate what it could do. 23Wednesday, August 14, 13
  24. 24. • slideshare.net/rubencanlas • Email: rcanlas@alumni.cmu.edu 24Wednesday, August 14, 13

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