Social Media
Government CIO Forum
Ruben Canlas Jr
Based on materials originally developed by
Emmanuel Lallana, PhD
for UN ...
Agenda
• Social Media and Trends
• How Social Media are Transforming
Society
2Friday, August 16, 13
1. Social Media and
Trends
3Friday, August 16, 13
New Pope:Then and Now
4Friday, August 16, 13
5Friday, August 16, 13
6Friday, August 16, 13
7Friday, August 16, 13
8Friday, August 16, 13
Our young population is
suited for social media
• 15-30 years old (Republic Act 8044)
• 54% of voters (2010)
• This age gr...
10Friday, August 16, 13
11Friday, August 16, 13
12Friday, August 16, 13
Wearables
Gadget driven and mobile
PC
Laptop
Phone
Tablets
13Friday, August 16, 13
So what is (are)
social media?
14Friday, August 16, 13
15Friday, August 16, 13
Evolution
Mass Media
•Print
•Radio
•TV
•Film
New Media
•Email
•Web
•Web 2.0
(interactivity)
•Podcasting
Social Media
•Soci...
Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated conte...
Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated conte...
Social media defined
“Group of internet based applications... that
allow the creation and exchange of user-
generated conte...
Types
of
Social
Media
20Friday, August 16, 13
Traditional vs Social Media
Traditional Social
Print,TV,
Radio, Movies
• Social networking sites
(Facebook)
• Microblogs (...
-- Dr. Emmanuel Lallana
22Friday, August 16, 13
Characteristics
DIGITAL
GLOBAL
CONVERSATION
LEVERAGE
ON SOCIAL
NETWORKS SELF
CORRECTING
TRACEABLE
(ACCOUNTABILITY)
23Frida...
2. Social Media are
Transforming Society
24Friday, August 16, 13
Peer to peer
teaching
(Student-
driven)
25Friday, August 16, 13
Khan Academy + YouTube: self-
paced learning with social media
26Friday, August 16, 13
The people are watching
27Friday, August 16, 13
“More Fun” campaign
The people are participating
28Friday, August 16, 13
The people are debating
29Friday, August 16, 13
Using social
media to get
teachers for
public
schools
http://www.gmanetwork.com/news/story/273477/pinoyabroad/news/teach-f...
Private effort to help schools
31Friday, August 16, 13
Stats:
• .
32Friday, August 16, 13
Stats:
33Friday, August 16, 13
Stats:
34Friday, August 16, 13
35Friday, August 16, 13
36Friday, August 16, 13
37Friday, August 16, 13
Social media
and urban
management
38Friday, August 16, 13
Sonny Angara
is said to have
won Senate
because of
effective use
of social media
39Friday, August 16, 13
Social
media
savvy
officials
40Friday, August 16, 13
Social media for lawmaking
41Friday, August 16, 13
42Friday, August 16, 13
http://rendezvous.blogs.nytimes.com/2012/10/24/crowdsourcing-icelands-constitution/
Iceland
succeeded in
crowdsourced
lawm...
http://www.techdirt.com/articles/20130405/11283422600/icelandic-politicians-ignore-crowdsourced-constitution-pirate-party-...
Hontiveros supporters used social media to
pit her against Nancy Binay...
It backfired.
45Friday, August 16, 13
Comments from
my FB friends
(non-Binay
supporters)
46Friday, August 16, 13
47Friday, August 16, 13
48Friday, August 16, 13
Puddle gives everyday people the
opportunity to own a small virtual
“bank” with their friends—no fees and
no applications....
50Friday, August 16, 13
Ideo tackles
big social
problems
51Friday, August 16, 13
52Friday, August 16, 13
Google discovered it could predict flu
trends by tallying search keywords
53Friday, August 16, 13
54Friday, August 16, 13
55Friday, August 16, 13
56Friday, August 16, 13
57Friday, August 16, 13
Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,Tumblr, w...
Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,Tumblr, w...
Traditional vs Social Media
Description Traditional Social
TV, radio, newspapers,
books, movies
Facebook,Twitter,Tumblr, w...
Uses in Government
61Friday, August 16, 13
62Friday, August 16, 13
63Friday, August 16, 13
64Friday, August 16, 13
Citizen participation used to be
limited only to voting every 4 years
Image: www.mundoelectoral.com
65Friday, August 16, 13
Used to be only for
technocrats
Used to be only for law-
and policy-makers
66Friday, August 16, 13
Knowledge Management
Image Source: Wikipedia
67Friday, August 16, 13
68Friday, August 16, 13
69Friday, August 16, 13
Social media are transforming us
in the way we live and work:
• Communication
• Education
• Urban planning and management
...
But there are also perceived issues
and drawbacks
• Productivity loss
• Addiction to social media
• Privacy
• Fraud: Ident...
Cluetrain Manifesto
A powerful global conversation has begun.
Through the Internet, people are discovering and
inventing n...
• From one to many (broadcast), social media
are changing the game.
Social media are game changers
73Friday, August 16, 13
• The term “audience” is passe
• Audiences are now participants
• “Prod-users” or “Pro-sumers”
Social media are game chang...
• Social media promote exchange of information
between you and audience, and among the
audience
Social media are game chan...
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Social Media for GCIOs (Tagaytay)

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A quick intro to government CIOs about the impact of Social Media in government and governance

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Social Media for GCIOs (Tagaytay)

  1. 1. Social Media Government CIO Forum Ruben Canlas Jr Based on materials originally developed by Emmanuel Lallana, PhD for UN AP-CICT 1Friday, August 16, 13
  2. 2. Agenda • Social Media and Trends • How Social Media are Transforming Society 2Friday, August 16, 13
  3. 3. 1. Social Media and Trends 3Friday, August 16, 13
  4. 4. New Pope:Then and Now 4Friday, August 16, 13
  5. 5. 5Friday, August 16, 13
  6. 6. 6Friday, August 16, 13
  7. 7. 7Friday, August 16, 13
  8. 8. 8Friday, August 16, 13
  9. 9. Our young population is suited for social media • 15-30 years old (Republic Act 8044) • 54% of voters (2010) • This age group is 80% of new voters in 2010 9Friday, August 16, 13
  10. 10. 10Friday, August 16, 13
  11. 11. 11Friday, August 16, 13
  12. 12. 12Friday, August 16, 13
  13. 13. Wearables Gadget driven and mobile PC Laptop Phone Tablets 13Friday, August 16, 13
  14. 14. So what is (are) social media? 14Friday, August 16, 13
  15. 15. 15Friday, August 16, 13
  16. 16. Evolution Mass Media •Print •Radio •TV •Film New Media •Email •Web •Web 2.0 (interactivity) •Podcasting Social Media •Social network sites •Mobile One to many • High cost to acquire & operate • Targets mass consumption Few to few • Cheaper, accessible: User Generated • Democratizer Many to many • Free & User Generated • Socially mediated (your address book) 16Friday, August 16, 13
  17. 17. Social media defined “Group of internet based applications... that allow the creation and exchange of user- generated content” -- Dr. Emmanuel Lallana 17Friday, August 16, 13
  18. 18. Social media defined “Group of internet based applications... that allow the creation and exchange of user- generated content that leverage on social networks” -- Dr. Emmanuel Lallana & me :) 18Friday, August 16, 13
  19. 19. Social media defined “Group of internet based applications... that allow the creation and exchange of user- generated content that leverage on social networks” -- Dr. Emmanuel Lallana & me :) 19Friday, August 16, 13
  20. 20. Types of Social Media 20Friday, August 16, 13
  21. 21. Traditional vs Social Media Traditional Social Print,TV, Radio, Movies • Social networking sites (Facebook) • Microblogs (Twitter) • Content communities & forums (YouTube, PinoyExchange) • Blogs • Podcasts • Wiki 21Friday, August 16, 13
  22. 22. -- Dr. Emmanuel Lallana 22Friday, August 16, 13
  23. 23. Characteristics DIGITAL GLOBAL CONVERSATION LEVERAGE ON SOCIAL NETWORKS SELF CORRECTING TRACEABLE (ACCOUNTABILITY) 23Friday, August 16, 13
  24. 24. 2. Social Media are Transforming Society 24Friday, August 16, 13
  25. 25. Peer to peer teaching (Student- driven) 25Friday, August 16, 13
  26. 26. Khan Academy + YouTube: self- paced learning with social media 26Friday, August 16, 13
  27. 27. The people are watching 27Friday, August 16, 13
  28. 28. “More Fun” campaign The people are participating 28Friday, August 16, 13
  29. 29. The people are debating 29Friday, August 16, 13
  30. 30. Using social media to get teachers for public schools http://www.gmanetwork.com/news/story/273477/pinoyabroad/news/teach-for-the-philippines-looking-for-fil-am-teachers-for-pinoy-kids 30Friday, August 16, 13
  31. 31. Private effort to help schools 31Friday, August 16, 13
  32. 32. Stats: • . 32Friday, August 16, 13
  33. 33. Stats: 33Friday, August 16, 13
  34. 34. Stats: 34Friday, August 16, 13
  35. 35. 35Friday, August 16, 13
  36. 36. 36Friday, August 16, 13
  37. 37. 37Friday, August 16, 13
  38. 38. Social media and urban management 38Friday, August 16, 13
  39. 39. Sonny Angara is said to have won Senate because of effective use of social media 39Friday, August 16, 13
  40. 40. Social media savvy officials 40Friday, August 16, 13
  41. 41. Social media for lawmaking 41Friday, August 16, 13
  42. 42. 42Friday, August 16, 13
  43. 43. http://rendezvous.blogs.nytimes.com/2012/10/24/crowdsourcing-icelands-constitution/ Iceland succeeded in crowdsourced lawmaking... 43Friday, August 16, 13
  44. 44. http://www.techdirt.com/articles/20130405/11283422600/icelandic-politicians-ignore-crowdsourced-constitution-pirate-party-rejoices.shtml It failed to pass the new constitution, but succeeded in electing a party that promised digital rights 44Friday, August 16, 13
  45. 45. Hontiveros supporters used social media to pit her against Nancy Binay... It backfired. 45Friday, August 16, 13
  46. 46. Comments from my FB friends (non-Binay supporters) 46Friday, August 16, 13
  47. 47. 47Friday, August 16, 13
  48. 48. 48Friday, August 16, 13
  49. 49. Puddle gives everyday people the opportunity to own a small virtual “bank” with their friends—no fees and no applications. Users decide on interest rates, who can be members, and who can borrow money. The best part: profits made from the interest rates paid by borrowers are distributed among group members. 49Friday, August 16, 13
  50. 50. 50Friday, August 16, 13
  51. 51. Ideo tackles big social problems 51Friday, August 16, 13
  52. 52. 52Friday, August 16, 13
  53. 53. Google discovered it could predict flu trends by tallying search keywords 53Friday, August 16, 13
  54. 54. 54Friday, August 16, 13
  55. 55. 55Friday, August 16, 13
  56. 56. 56Friday, August 16, 13
  57. 57. 57Friday, August 16, 13
  58. 58. Traditional vs Social Media Description Traditional Social TV, radio, newspapers, books, movies Facebook,Twitter,Tumblr, wiki, etc Reach How far can content be delivered Immediacy Speed of delivering information Accessibility Access to means of production Interactivity Ease of facilitating conversations Permanence Degree of editability Findability Ease of finding content Learning curve Skill needed to produce content How would you fill up this table? 58Friday, August 16, 13
  59. 59. Traditional vs Social Media Description Traditional Social TV, radio, newspapers, books, movies Facebook,Twitter,Tumblr, wiki, etc Reach How far can content be delivered Wide reach, but may have geographic limits Technically unlimited Immediacy Speed of delivering information Broadcast: immediate Print and Film: slower Real time Accessibility Access to means of production Expensive Free or at minimal cost 59Friday, August 16, 13
  60. 60. Traditional vs Social Media Description Traditional Social TV, radio, newspapers, books, movies Facebook,Twitter,Tumblr, wiki, etc Interactivity Ease of facilitating conversations Low interactivity High interactivity Permanence Degree of editability of content Permanent content once published Dynamic content Findability Ease of finding content Hard to find, ephemeral Just use Google Learning curve Skill needed to produce content Usually requires specialized teams and processes Can be done by an individual amateur 60Friday, August 16, 13
  61. 61. Uses in Government 61Friday, August 16, 13
  62. 62. 62Friday, August 16, 13
  63. 63. 63Friday, August 16, 13
  64. 64. 64Friday, August 16, 13
  65. 65. Citizen participation used to be limited only to voting every 4 years Image: www.mundoelectoral.com 65Friday, August 16, 13
  66. 66. Used to be only for technocrats Used to be only for law- and policy-makers 66Friday, August 16, 13
  67. 67. Knowledge Management Image Source: Wikipedia 67Friday, August 16, 13
  68. 68. 68Friday, August 16, 13
  69. 69. 69Friday, August 16, 13
  70. 70. Social media are transforming us in the way we live and work: • Communication • Education • Urban planning and management • Politics and lawmaking • Religion • Citizen engagement (stronger civil society) • Etc 70Friday, August 16, 13
  71. 71. But there are also perceived issues and drawbacks • Productivity loss • Addiction to social media • Privacy • Fraud: Identity Theft • Catfishing • The Digital Divide 71Friday, August 16, 13
  72. 72. Cluetrain Manifesto A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. “AUDIENCES” “GOVERNMENTS” 72Friday, August 16, 13
  73. 73. • From one to many (broadcast), social media are changing the game. Social media are game changers 73Friday, August 16, 13
  74. 74. • The term “audience” is passe • Audiences are now participants • “Prod-users” or “Pro-sumers” Social media are game changers 74Friday, August 16, 13
  75. 75. • Social media promote exchange of information between you and audience, and among the audience Social media are game changers 75Friday, August 16, 13
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