Social Media for Development, Part 1

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My implementation of the Social Media for Development course developed by Emmanuel Lallana, PhD for the UN AP-CICT.

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Social Media for Development, Part 1

  1. 1. Social Media for Development Day 1:August 7, 2013 National Computer Institute Ruben Canlas Jr Based on materials originally developed by Emmanuel Lallana, PhD for UN AP-CICT 1
  2. 2. Objectives After the 2-day workshop, participants will be able to: 1. Explain what social media are and how they evolved. 2. Discuss various existing and potential issues and applications of social media for promoting development 3. Demonstrate the actual use of social media using various tools to run and monitor campaigns. 4. Outline the principles for an effective agency policy and strategy towards the use of social media. 2
  3. 3. Day 1:Agenda • Introduction to Social Media • Social Media are Transforming Society • Social Media as a Development Tool • Group Homework 3
  4. 4. Day 2:Agenda • Presentations of Group Work • Governance by Social Media • Public Communications through Social Media 4
  5. 5. Videos • Did you know? 2012 • Disruptive Tech 5
  6. 6. When you want to try a new movie or restaurant, who do you ask? 6
  7. 7. We tend to trust our social network more. (Even friends of friends.) The power of social networks: 7
  8. 8. 1. Introduction to Social Media 8
  9. 9. New Pope:Then and Now 9
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  14. 14. Our young population is suited for social media • 15-30 years old (Republic Act 8044) • 54% of voters (2010) • 80% of new voters in 2010 14
  15. 15. Wearables Gadget driven and mobile PC Laptop Phone Tablets 15
  16. 16. So what is (are) social media? 16
  17. 17. 17
  18. 18. Evolution Mass Media •Print •Radio •TV •Film New Media •Email •Web •Web 2.0 (interactivity) •Podcasting Social Media •Social network sites •Mobile One to many Expensive (exclusive ownership) Targeted for mass consumption Few to few Cheaper, accessible: User Generated Democratizer Many to many Free & User Generated Socially mediated (your address book) 18
  19. 19. Social media defined “Group of internet based applications... that allow the creation and exchange of user- generated content” -- Dr. Emmanuel Lallana 19
  20. 20. Social media defined “Group of internet based applications... that allow the creation and exchange of user- generated content that leverage on social networks” -- Dr. Emmanuel Lallana & me :) 20
  21. 21. Social media defined “Group of internet based applications... that allow the creation and exchange of user- generated content that leverage on social networks” -- Dr. Emmanuel Lallana & me :) 21
  22. 22. Traditional vs Social Media Traditional Social Print,TV, Radio, Movies • Social networking sites (Facebook) • Microblogs (Twitter) • Content communities & forums (YouTube, PinoyExchange) • Blogs • Podcasts • Wiki 22
  23. 23. -- Dr. Emmanuel Lallana 23
  24. 24. Characteristics DIGITAL GLOBAL CONVERSATION LEVERAGE ON SOCIAL NETS SELF CORRECTING TRACEABLE (ACCOUNTABILITY) 24
  25. 25. Types of Social Media 25
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  30. 30. 100 30
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  32. 32. • No longer one-way, broadcast • Audience no longer passive • Facilitates, encourages contributions and reactions • Promotes exchange of information between you and audience, and among the audience Social media is changing public communications 32
  33. 33. • Thrives on connections • Within its own Web vehicles • Through links to other sites, resources, people, and automatic feeds • Creates communities • Fellowship and relationship with others who share common attitudes, interests, and goals. Social media is changing public communications 33
  34. 34. While social media communities are only virtual, with members seldom meeting each other in person, they are no less robust than the physical communities in which we live, and in many ways more robust from the simple fact that barriers are removed. Social media is changing public communications 34
  35. 35. Exercise: Internet Hunt Search for the following: 1. Definition of Digital divide 2. Use of social media for education 3. US assault on Bin Laden tweeted 4. Filipino community resources for expats 5. Famous PinoyYouTube personalities (except for Charice and Arnel Pineda) 6. Online resources for lessons on Filipino culture: games, language, etc 35

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