Tripwolf Analysis

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Tripwolf Analysis

  1. 1. Rida BEL-LAHSEN IEMI Paris
  2. 2. TRIPWOLF • Travel Website and Reservation • Social Travel Guide • Social network • Free Travel Guide for globe-trotters • 50 000 interesting destinations worlwide • 2 000 000 photos and videos • 18000 active members • > 600 000 visitors each month
  3. 3. Problems solved For CUSTOMERS PARTNERS OWNERS SUPPLIERS Financial (free, crisis Communication Assets Job context...) Time (all in a website Image Printing works Money even the travel guide) Information & Veracity Market share Travel Agency Licence Advertising Choice (destination, Exchange (members) hotel, restaurant...) Knowledge Members Partners Professional Travel Guides
  4. 4. CUSTOMER GROUP SERVED TRAVELLERS, GLOBE-TROTTERS, MEMBERS OF TRIPWOLF WEB-SITE & BLOG, TRAVELLERS’ FRIENDS, INTERNET & IPHONE USERS,
  5. 5. Revenue Sources From TRAVEL SEARCH ADVERTISING PARTNERSHIP ENGINE ON THE WEB SITE TRANSACTIONS 9 PARTNERS AGREEMENTS with GOOGLE ADS MOVING2LONDON.COM suppliers VAGABONDISH an Online magasine about travel HOTELSCOMBINED.COM ...
  6. 6. Competitors • Epictrip & PlanetEye are direct competitors.
  7. 7. MODEL • This model cannot apply • Travel search engine offline because it is built cannot be efficient by crowdsourcing. It without internet because gathers thousands or of all changes due to the millions of internet users, yield management of all of travellers who easily the aircraft companies or and rapidly can advise, tell all the hotels. their experience, share their photos and videos, communicate online.
  8. 8. Scaleable, Sustainable? Scaleable Sustainable Other kind of tourism Efficient advice (responsible tourism...) Other application’s phone Information shared partnership Other deals (car rent, Print the pdf travel guide events...)
  9. 9. If I own this business, I would To increase users & To expand revenue To create a growth customers sources model Other application’s develop web-site and freemium model with smartphone partnership (blackberry, nokia... blog advertisement subscriptions Categorising all kind of increase users & tourism (responsible customers tourism...) Other deals to prepare more their travels (car rent, events...)
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