Social Fresh

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    Notes on slide 1

    11 Favorites & 1 Event

    Social Fresh - Presentation Transcript

    2. @rubbermaid
      AKA: Rubbermaid Jim
    3. The Rubbermaid Brand
      Helping people get organizedfor living
    4. Told us what to TALK about…
    5. …what to LISTEN for.
    6. And guided our OBJECTIVE
    7. Understanding (it just didn’t layout well on the slide )
      Knowing our CUSTOMERS
    8. Defined ourAUDIENCE…
    9. …and identified ADVOCATES
    10. SUCCESS
    11. WOULD NOThave been possible without this information
    12. Why
    13. from Storage Bins
    14. to OrganizationSolutions
    15. What
    16. EASY FIND LIDSBlogger Outreach
      & Sampling
    17. Share your Story
      Share this Page
      Share on Facebook
      Real Stories
      Online Coupons
    18. But before I posted this I asked a BIG TIME mommy blogger what she thought.
      And she LOVED it!
      Thanks @ConsumerQueen
    19. And we sent a letter along with the sample describing how everything worked.Gave them online coupons to use, ecommerce promo codes, offered a sample for a sweepstakes, and anything else they would need.
    23. 800% Increase
    25. REVIEWS &
      RATINGS onrubbermaid.com
      • Consumer insight
      • Product dev
      • Increase trust
      • Grow sales
    29. ADVOCACYProfessional Organizers
    30. We went looking for them & found them on Blogs & Twitter
    39. Learnings
    40. Understand Your brand
    41. Know Your Message
    42. Pick An Audience
    43. Have a conversation
    SlideShare Zeitgeist 2009

    + RubbermaidRubbermaid Nominate

    custom

    1229 views, 11 favs, 2 embeds more stats

    Presentation from the Social Fresh social media con more

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