@rubbermaid<br />AKA: Rubbermaid Jim<br />
The Rubbermaid Brand<br />Helping people get organizedfor living<br />
Told us what to TALK about…<br />
…what to LISTEN for.<br />
And guided our OBJECTIVE<br />
Understanding (it just didn’t layout well on the slide )<br />Knowing our CUSTOMERS<br />
Defined ourAUDIENCE…<br />
…and identified ADVOCATES<br />
SUCCESS<br />
WOULD NOThave been possible without this information<br />
Why<br />
from Storage Bins<br />
to OrganizationSolutions<br />
What<br />
EASY FIND LIDSBlogger Outreach<br />& Sampling<br />
Share your Story<br />Share this Page<br />Share on Facebook<br />Real Stories<br />Online Coupons<br />
But before I posted this I asked a BIG TIME mommy blogger what she thought.<br />And she LOVED it!<br />Thanks @ConsumerQu...
And we sent a letter along with the sample describing how everything worked.Gave them online coupons to use, ecommerce pro...
800% Increase<br />
REVIEWS &<br />RATINGS onrubbermaid.com<br />
<ul><li> Consumer insight
 Product dev
 Increase trust
Grow sales</li></li></ul><li>ADVOCACYProfessional Organizers<br />
We went looking for them & found them on Blogs & Twitter<br />
Learnings<br />
Understand Your brand<br />
Know Your Message<br />
Pick An Audience<br />
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Social Fresh

1,801

Published on

Presentation from the Social Fresh social media conference in Charlotte, NC 08/2009

Published in: Business, Technology

Transcript of "Social Fresh"

  1. 1.
  2. 2. @rubbermaid<br />AKA: Rubbermaid Jim<br />
  3. 3. The Rubbermaid Brand<br />Helping people get organizedfor living<br />
  4. 4. Told us what to TALK about…<br />
  5. 5. …what to LISTEN for.<br />
  6. 6. And guided our OBJECTIVE<br />
  7. 7. Understanding (it just didn’t layout well on the slide )<br />Knowing our CUSTOMERS<br />
  8. 8. Defined ourAUDIENCE…<br />
  9. 9. …and identified ADVOCATES<br />
  10. 10. SUCCESS<br />
  11. 11. WOULD NOThave been possible without this information<br />
  12. 12. Why<br />
  13. 13. from Storage Bins<br />
  14. 14. to OrganizationSolutions<br />
  15. 15. What<br />
  16. 16. EASY FIND LIDSBlogger Outreach<br />& Sampling<br />
  17. 17. Share your Story<br />Share this Page<br />Share on Facebook<br />Real Stories<br />Online Coupons<br />
  18. 18. But before I posted this I asked a BIG TIME mommy blogger what she thought.<br />And she LOVED it!<br />Thanks @ConsumerQueen<br />
  19. 19. And we sent a letter along with the sample describing how everything worked.Gave them online coupons to use, ecommerce promo codes, offered a sample for a sweepstakes, and anything else they would need.<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23. 800% Increase<br />
  24. 24.
  25. 25. REVIEWS &<br />RATINGS onrubbermaid.com<br />
  26. 26.
  27. 27.
  28. 28. <ul><li> Consumer insight
  29. 29. Product dev
  30. 30. Increase trust
  31. 31. Grow sales</li></li></ul><li>ADVOCACYProfessional Organizers<br />
  32. 32. We went looking for them & found them on Blogs & Twitter<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41. Learnings<br />
  42. 42. Understand Your brand<br />
  43. 43. Know Your Message<br />
  44. 44. Pick An Audience<br />
  45. 45. Have a conversation<br />
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