Reliance fresh retail marketing

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  • i am a member of your store bearing mem. no.6048 6310 3076 5948.
    The vegetable bags provided are having big holes and i am loosing vegetables purchased. I have hence stopped purchased from store.
    Kindly improve.Inform on 9227133739 or bgpandya_19@yahoo.co.in.
    Bhargav Pandya.
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  • hai sir we are manufacture dhoop and aggarbatties please reply.we are provided your name brands supply
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  • sir we are manufacture incense sticks fro bangalore
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  • 1. RETAIL MARKETING BY S.VIGNESH 11HM33 MBA 1ST YEARNATIONAL INSTITUTE OF TECHNOLOGY SURATHKAL,KARNATAKA
  • 2. COMPANY PROFILE Industry: Retail Type: Supermarket Chairman & Managing Director: Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30th October 2006 Headquarter: Mumbai
  • 3. THE FARM TO FORK MODEL (RELIANCE FRESH)
  • 4. SUPPLY CHAIN MANAGEMENT Approaching farmers directly , there by reducing procurement wastage. Better returns to Indian farmers and manufacturers Greater value for the Indian consumers
  • 5. 4P’S OF MARKETING
  • 6. PRODUCT Vegetables and fruits House hold items Food and beverages – All premiere brand + Private label Groceries – only private label Dairy products Non veg food items Ready to eat items
  • 7. PRICE Low cost model Discount pricing Value pricing Low margin , high sales volume Factors for low pricing  Bulk purchasing  Central warehousing  Transportation
  • 8. PLACE Low cost locations Targets semi urban population Designed to look crowded All cities in India has at least one outlet
  • 9. PROMOTION Discount scheme days – Saturday and Sunday Reliance fresh membership card – Reliance One Through media especially newspapers. Package carry bag Directories Bill boards Audio materials Point of purchase displays
  • 10. SALES PROMOTION Premiums and gifts Sampling Rebates
  • 11. EVENTS / EXPERIENCE Social event Store tour
  • 12. PUBLIC RELATION AND PUBLICITY Camps Publications
  • 13. PUSH V/S PULL STRATEGIES
  • 14. PUSH STRATEGY Point of sale displays. Special Displays. Dealers Premium, Gifts. Advertising materials. Catalogs and brochure. Events. Sampling.
  • 15. PULL STRATEGY Coupons Samples Premium and gifts Refunds/Rebates POP advertisement.
  • 16. BRAND IDENTITY Design Logo symbol Brand name
  • 17. COMPETITORS
  • 18. DIRECT COMPETITORS LM 365 Godrej Aadhar Adani Agri Fresh Trinethra Subhiksha ITC Choupal Fresh Bharti Retail Hariyali Kisaan BazaarINDIRECT COMPETITORS Push cart vendors Mother dairy Local vendors
  • 19. SWOT ANALYSIS
  • 20. STRENGTH Experienced Management team Strong IT and Backend operations Horizontal Integration Backward Integration Good financial position Brand Equity
  • 21. WEAKNESS Losses due to Joint ventures Presence at Prime Locations Multi-Format Presence
  • 22. OPPORTUNITIES Growing retail market Increasing buying power of Indian consumers Many Untapped Markets in India
  • 23. THREATS Increase in the operating costs Low Price Competition Government restriction Increasing competition
  • 24. THANK U!!!