User Experience Design at Bernard Hodes Group
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User Experience Design at Bernard Hodes Group

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User Experience Design at Bernard Hodes Group User Experience Design at Bernard Hodes Group Presentation Transcript

  • GLOBAL MATTERS ’10 September 2010
  • The User’s Experience
  • “ the experience is the product”
  • Tangible
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    Ease of Use Meaning Performance Emotion Function Beauty Intangible +
  • 10 Principles of the User’s Experience
    • The Experience Belongs to the User
    • UX is Holistic
    • Great User Experiences are Invisible
    • UX is a Lifecycle
    • Context is King
    • Great Experience is about Control
    • UX is Social
    • Psychology is Primary
    • UX is a Conversation
    • Great Experiences are Simple
  • User Experience Design
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    Choreographing the User ’ s Experience
  • product relationship process
  • relationship process
    • product
            • useful
            • usable
            • delightful
  • relationship
    • product
            • faster
            • better
            • cheaper
    process
  • product relationship process
            • meaningful
            • productive
            • sustainable
  • “ it’s about user behavior”
  • “ the behavior you get is the behavior you designed for”
  • “ it’s not about the user”
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  • UX Design
    • Understanding the User
    • Setting a Strategy
    • Articulating a Vision
    • Finding Systematic Solutions
    • Defining a Framework
    • Coordinating multiple disciplines into a coherent experience
    • Designing System Behavior
    • Ensuring Usefulness & Usability
    • Delighting the User
  • Thanks! Ryan Nance @rtsnance