Social Networking Tips for
You and Your Business

Why Should I be a Social Networker?
To drive key messages and actions that build
your brand or reputation
To build your “social capital” – strengthen
the reach and breadth of your network
To see better opportunities as a result of
your efforts

The World of Social Media
The BASIC activities that directly improve
your online social capital are only a small
subset of the world of social media
Start with the BASICS, but then move
outward

The World of Social Media

The World of Social Media

Take Action
Lucky for you, some of the same BASIC
tactics will help you improve both your
personal and corporate brand
Following are easy tips for:
Microblogs
Blogs
LinkedIn
Facebook

Take Action with Blogs
Blogs are a very search-friendly
communications tool
“Don’t speak unless you can improve the
silence...”

Take Action with Blogs
Microblogs Blogs
Regular statuses Regular postings
Be a good commenter Encourage comments
Re-tweet to give credit Comment on other blogs
Use hash tags for conversations Keep a blogroll
Livestream during events Maintain a good profile and link to
other forms of social media

Take Action with Networks
Networks are ALSO a very search-friendly
communications tool (see a trend?)
Think of networks as the hub for your brand

Take Action with Networks
Robust personal profile Regular status updates
Use the applications features Join groups of interests
“What are you working on?” Connect friends
Individual “Link” after meetings in lieu Show your (professionally)
of business card exchange social side
Make recommendations
Ask/Answer questions
Join groups
Robust company profile Create a page – get fans
Encourage employee usage Promote events and activities
Company Use Google Adwords (they Advertise
will show on LinkedIn)
Create a company group

How to Stay and Keep CONNECTED
Be sure to monitor – Use RSS feeds,
aggregators and alerts to stay on top of
conversations
Be altruistic – Help others in your network
five times as much as you receive help

How to Stay and Keep CONNECTED
You have to be just as good at social
networking offline to be good at it online
Relationships are key for both individuals
and businesses
Always be genuine

CONNECT with Me
http://www.linkedin.com/in/robintooms
http://www.facebook.com/people/Robin-Tooms/
785345991
http://twitter.com/rtooms
http://friendfeed.com/rtooms
http://www.savagebrands.com/blog
http://www.robintooms.com