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Social Networking Tips for You and Your Business
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Social Networking Tips for You and Your Business

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Social Networking Tips for You and Your Business Social Networking Tips for You and Your Business Presentation Transcript

  • Social Networking Tips for You and Your Business
  • Why Should I be a Social Networker? To drive key messages and actions that build your brand or reputation To build your “social capital” – strengthen the reach and breadth of your network To see better opportunities as a result of your efforts
  • The World of Social Media The BASIC activities that directly improve your online social capital are only a small subset of the world of social media Start with the BASICS, but then move outward
  • The World of Social Media
  • The World of Social Media
  • Take Action Lucky for you, some of the same BASIC tactics will help you improve both your personal and corporate brand Following are easy tips for: Microblogs Blogs LinkedIn Facebook
  • Take Action with Blogs Blogs are a very search-friendly communications tool “Don’t speak unless you can improve the silence...”
  • Take Action with Blogs Microblogs Blogs Regular statuses Regular postings Be a good commenter Encourage comments Re-tweet to give credit Comment on other blogs Use hash tags for conversations Keep a blogroll Livestream during events Maintain a good profile and link to other forms of social media
  • Take Action with Networks Networks are ALSO a very search-friendly communications tool (see a trend?) Think of networks as the hub for your brand
  • Take Action with Networks Robust personal profile Regular status updates Use the applications features Join groups of interests “What are you working on?” Connect friends Individual “Link” after meetings in lieu Show your (professionally) of business card exchange social side Make recommendations Ask/Answer questions Join groups Robust company profile Create a page – get fans Encourage employee usage Promote events and activities Company Use Google Adwords (they Advertise will show on LinkedIn) Create a company group
  • How to Stay and Keep CONNECTED Be sure to monitor – Use RSS feeds, aggregators and alerts to stay on top of conversations Be altruistic – Help others in your network five times as much as you receive help
  • How to Stay and Keep CONNECTED You have to be just as good at social networking offline to be good at it online Relationships are key for both individuals and businesses Always be genuine
  • CONNECT with Me http://www.linkedin.com/in/robintooms http://www.facebook.com/people/Robin-Tooms/ 785345991 http://twitter.com/rtooms http://friendfeed.com/rtooms http://www.savagebrands.com/blog http://www.robintooms.com