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How Social Media can Help Promote You and Your Business
 

How Social Media can Help Promote You and Your Business

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For the AMA San Antonio February luncheon about social media - touched on managing your “invisible resume", how to build a strong personal brand with little planning and why your personal brand does ...

For the AMA San Antonio February luncheon about social media - touched on managing your “invisible resume", how to build a strong personal brand with little planning and why your personal brand does double-duty to market your company.

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    How Social Media can Help Promote You and Your Business How Social Media can Help Promote You and Your Business Presentation Transcript

    • AMA San Antonio How Social Media Can Help Promote You and Your Business February 19, 2010
    • Using Social Media for Personal or Business Branding Manage your “invisible resumé” Drive key messages and actions that build your brand or reputation Build your “social capital” – strengthen the reach and breadth of your network Become “vertically famous” 2
    • Why Social Media? Frustrating that conventional channels don’t always let you shine – There’s more to you than your resumé or bio or company profile – There’s so much “noise” (offline and online) How do you stand out? – Determine your unique value (messaging) – Build robust profiles – Use search engines to your advantage – Nurture your online brand 3
    • Who? Get to know Robin Tooms: I have been with Savage for 12 years. In High School, I won the Grand Prize at the Houston Livestock Show & Rodeo Art Show. My heart (and degree from UH) is in design, but my head (and MBA from Rice) is in business. I am on the board of AIGA Houston and AMA Houston – The top design and marketing organizations. I’m a social media junkie and gadget geek. 4
    • What is Your Value (UVP)? For example: “Designer MBA” “B2B Brand Innovator” “Change Agent” I build brands for companies (people) who need to be leaders within their industry 5
    • The World of Social Media The BASIC activities that directly improve your online social capital are only a small subset of the world of social media Lucky for you, some of these same tactics will help you improve both your personal and business brand (if you’re marketing a company as well) 6
    • Twitter
    • Using Twitter – Manage Your Profile Fill in a short bio: – 160 characters about you (TIP: link to a fuller profile too)￿ – Photo and background Lists are good (even better than followers): – Make lists – Follow lists – Get listed 9
    • Next Level: Take Action with Blogs (yes, Twitter is a type of Blog) Microblogs Blogs Regular  statuses Regular  pos<ngs Be  a  good  commenter Encourage  comments Re-­‐tweet  to  give  credit Comment  on  other  blogs U<lize  lists Keep  a  blogroll Use  hash  tags  for  conversa<ons Maintain  a  good  profile  and  link  to   Livestream  during  events other  forms  of  social  media 10
    • LinkedIn
    • Using LinkedIn – Personal Profiles Build your personal profile page (this is more than a resumé) Keyword-rich content Professional interests 12
    • Using LinkedIn – Applications You can import blogs, reading lists, SlideShares, etc. right into your profile 13
    • Using LinkedIn – Company Profiles Edit your company profile page 14
    • Next Level: Take Action with Networks Robust  personal  profile Use  the  applica<ons  features Regular  status  updates “What  are  you  working  on?” Individual Join  groups  of  interests “Link”  aPer  mee<ngs  in  lieu  of   Connect  friends business  card  exchange Show  your  (professionally)   Make  recommenda<ons social  side Ask/Answer  ques<ons Join  groups Robust  company  profile Company Encourage  employee  usage Create  a  page  –  get  fans Use  Google  Adwords  (they  will   Promote  events  and  ac<vi<es show  on  LinkedIn) Adver<se Create  a  company  group 15
    • Social Media Monitoring
    • Basic Monitoring Tools Save RSS feeds of Twitter searches and LinkedIn questions Social Media Aggregators – Social Mention – Google Alerts – Addictomatic Twitter clients/tracking (hootsuite, tweetlater, tweetdeck) 17
    • Staking Your Claim Secure Your Name – Use namechk.com to check name availability Perform Social Media Audits – What is being said about your? Your competition? – Understand what the communities and groups are talking about – stay relevant 19
    • Key Takeaways Manage your “invisible resumé” by turning search- engines into your personal brand advocate – Social media channels are search-engine-friendly – What do the search engines say about you? (diligently monitor) Build a brand that is genuine and authentic – Set a tone that’s true to you – Your have to live your personal or business brand (no faking it) 20
    • Key Takeaways Build your online brand to build your social and real network – Relationships are key for both individuals and businesses – People work with and hire “people” (in the holistic sense) – Help others before helping yourself (5 to 1 ratio) “Don’t speak unless you can improve the silence...” 21
    • @SanAntonioAMA http://www.linkedin.com/in/robintooms http://blog.savagebrands.com http://twitter.com/savagebrands rtooms@savagebrands.com