What Happens When...

Slide 2: What Happens When.. Your Designers are Scattered Around the World and Work for Free? Slim Devices is a Silicon Valley startup with hot products for audiophiles. It's also a next-generation open organization where customers imagine and design the products. Page 2 Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Copyright ©

Slide 3: What Happens When… All Information and Knowledge is Free, Freely Available, Anytime, to Anyone, and from Anywhere? Corporate Blog Google Wikipedia Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Page 3 Copyright ©

Slide 4: What Happens When.. The Best Designers Don’t Work for You are Anyone Else? The Nokia Concept Lounge took place in summer 2005. The lounge invited designers in the Benelux to share ideas and design the next new cool phone. Not surprisingly, in a GLOBAL BRAIN world, entries came from all over, with the winner being a Turkish designer, Tamer Nakisci. His wrist-band style phone (the 'Nokia 888') must have had phone manufacturers from China to Finland drooling. Page 4 Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Copyright ©

Slide 5: What Happens When… All Physical Things Have Presence and Communication Abilities? People - Mobile Auto - GPS Products - RFID Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Page 5 Copyright ©

Slide 6: What Happens When… All Organizational Barriers and Friction have been Removed via Technology? 8 Minute Quotes Competitor Pricing 20 Minute Claims The Business of Speed Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Page 6 Copyright ©

Slide 7: What Happens When.. Forrest was Right After All? “Don’t Own Nothing, Rent your shoes if you have to” Web Services Rule the Net! Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Page 7 Copyright ©

Slide 8: What Happens When… The Consumption of a Product or Service Actually Increases the Value? Over 1 Billion User Reviews Over 1 Million User Reviews per Day 3.5 Million Paying Customers Patented Technology But… $1,000,000.00 Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Page 8 Copyright ©

Slide 9: What Happens When.. Technology Transforms the Entire Business Eco-System? Digital Camera Video Recorder Phone Camera Digital Medium PC Camera PDA Camera Online Sources Shared Images Print Need Prints? Service Scrap Booking Pickup at Target Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Page 9 Copyright ©

Slide 10: What Happens When… Work can be done Anywhere by Anyone at Anytime? Can Outsourcing the McDonalds Drive Thru Actually be Cheaper than a Minimum Wage Employee? When your Business is Speed, it can be! 10 Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Page 10 Copyright ©

Slide 11: What Happens When… Advanced Technology and Features are No Longer Enough to Deliver Sustainable Value? Vs. IPOD + ITunes + ITunes Music Less Expensive Store More Features 11 Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Page 11 Copyright ©

Slide 12: What Happens When.. Disparate Applications Dynamically Combine to Deliver New and Unique Value? Google Maps Wii Seeker Kayak Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. 2006 AT&T. All rights Reserved. Page 12 Copyright ©

Slide 14: Thank You for your Time R. Todd Stephens (are todd Ste’ven z) (action verb) 1. Husband, father2 2. Resident of Atlanta, GA 3. Technical Director of Collaboration and Online Services within AT&T Thank You http://www.rtodd.com todd@rtodd.com Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.

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