What Happens When (Web 2.0 Impact)

Slide 1: 15 WAYS What Happens When… 15 Ways R. Todd Stephens, Ph.D. Slide 1 of 16

Slide 2: 15 What Happens When… WAYS Your Marketing Group Moves away from the Traditional Channels? To get out word about its new - and already very popular - Nikon D80 digital SLR, Nikon handed out several brand new D80s to some of Flickr's most active photographers. Slide 2 of 16

Slide 3: 15 What Happens When… WAYS All Organizational Barriers and Friction have been Removed via Technology? 8 Minute Quotes Competitor Pricing 20 Minute Claims The Business of Speed Slide 3 of 16

Slide 4: 15 What Happens When… WAYS Advanced Technology and Features are No Longer Enough to Deliver Sustainable Value? Vs. IPOD + ITunes + ITunes Music Store Less Expensive More Features Slide 4 of 16

Slide 5: 15 What Happens When… WAYS Virtual Environments Become the Preferred Choice of Business Communications? IBM Starwood Hotels Circuit City Nike Toyota Nissan Sony American Apparel Levis Slide 5 of 16

Slide 6: 15 What Happens When… WAYS The Boundaries of an Organization Blur? FedEx = Package Company or Computer Repair Facility or Sneaker Manufacture. Slide 6 of 16

Slide 7: 15 What Happens When… WAYS The Consumption of a Product or Service Actually Increases the Value? Over 1 Billion User Reviews Over 1 Million User Reviews per Day 3.5 Million Paying Customers Patented Technology But… $1,000,000.00 Slide 7 of 16

Slide 8: 15 What Happens When… WAYS The Wisdom of the Crowd Makes You More Money than your Banker? Slide 8 of 16

Slide 9: 15 What Happens When… WAYS The Majority of Your Business is in the Long Tail of Popularity? Slide 9 of 16

Slide 10: 15 What Happens When… WAYS All Physical Things Have Presence and Communication Abilities? People Products RFID Auto GPS Slide 10 of 16

Slide 11: 15 What Happens When… WAYS Sharing Your Core Business Information Enhances your Profitability and Innovation? $2,500,000,000 in Revenue for GoldCorp Slide 11 of 16

Slide 12: 15 What Happens When… WAYS When you can Outsource the Higher End Jobs (Design) and Pay Nothing? Slim Devices Slide 12 of 16

Slide 13: 15 What Happens When… WAYS Your Products Fail to Live Up to the Marketing Hype? After Eight Days, Kryptonite Recalled 380,000 Locks After a Video was Posted Showing how to Pick the Lock in 30 Seconds Using a Pen. Slide 13 of 16

Slide 14: 15 What Happens When… WAYS Work can be done Anywhere by Anyone at Anytime? Can Outsourcing the McDonalds Drive Through Actually be Cheaper than a Minimum Wage Employee? When your Business is Speed, it can be! Slide 14 of 16

Slide 15: 15 What Happens When… WAYS All Information and Knowledge is Free, Freely Available, Anytime, to Anyone, and Anywhere? Slide 15 of 16

Slide 16: 15 About the Author WAYS Online: http://www.rtodd.com Enterprise Metadata Blog: http://www.rtodd.com/blog Collaborage: Enterprise 2.0 Blog http://www.collaborage.com Slide 16 of 16